Zhitong Finance APP learned that on December 7, Geely Automobile Holdings Co., Ltd. (00175) announced November 2020 sales data: Geely Automobile’s total sales volume in November was 150,517 units, an increase of approximately 7% from the previous month and approximately 5% year-on-year. It has achieved year-on-year double growth for four consecutive months. Among them, the global new high-end brand Lynk & Co. sold 22,798 vehicles in November, an increase of about 4% month-on-month and a year-on-year increase of about 61%. It achieved double growth for eight consecutive months and set the highest monthly sales record of Lynk & Co for five consecutive months. Geely Automobile's total sales volume from January to November was 1,166,015, which has achieved 88% of its 1.32 million annual sales target.
In the field of new energy, Geometry A, Geometry C, Emgrand EV, Emgrand GSe and other new energy and electrified products, the total sales volume in November was 6,829. In terms of overseas exports, November exports more than tripled year-on-year to 11,769 vehicles.
Software Defined Cars Started the era of comprehensive OTA intelligence. In the first month of launching
, Xingrui's sales exceeded 7,017 vehicles, becoming a veritable "Chinese sedan disruptor". On November 20, Geely Xingrui released its first FOTA upgrade and new plan, which optimized the NVH performance of all models and achieved a significant improvement in vehicle performance and quality. Starting from December 1, Xingrui will carry out the second wave of OTA upgrades for the infotainment sector. Only 20 days after
went on the market on November 1, Geely Xingrui quickly responded to user needs and suggestions and launched the first FOTA upgrade, confirming that Geely has the capabilities from cloud services, security management to electrical development. Xingrui can fully realize the OTA of the whole vehicle, truly becoming the first fuel vehicle in the industry to realize the OTA of the whole vehicle, and is the first to start the era of comprehensive OTA intelligence for fuel vehicles.
In October of this year, Geely Automobile welcomed 10 million users, and Geely Xingrui opened the next era of Geely Automobile. Geely Automobile has been manufacturing cars for 23 years. What Xingrui has brought is not only a subversion of the standard of the family car, but also represents that Chinese auto brands have reached the same price starting line as joint venture brands and entered a new era of competition in product strength. Chinese brands no longer rely on prices. , The configuration fights the difference war, but rely on the framework to empower, with the pioneering and leading of CMA super matrix in technology, intelligence, etc., so that users can enjoy the product quality beyond the strong joint venture brands without spending a penny.
diversified new energy routes to promote energy saving and emission reduction
The innovation and development of the automotive industry, in the final analysis, continue to create a good consumer experience for users. After more than four years of continuous investment of more than 18 billion yuan, Geely Holding Group has successfully developed the vast SEA intelligent evolution experience architecture, breaking through the limitations of traditional car manufacturing, and building an open and inclusive through the integration of hardware layer, system layer and ecological layer. , The future travel service system with unlimited interaction and extension creates a zero-boundary travel experience for users. On September 23, the ZERO concept, the first luxury pure electric coupe based on the Haohan architecture, was first unveiled at the Lynk & Co brand, demonstrating the new expansion of the new energy strategy. The Lynk & Co ZERO concept car will also be launched in 2021. As a leader of Chinese auto brands, Geely is committed to creating the ultimate product and service experience for consumers through technological innovation and resource integration. Clean and efficient powertrain system is an important part of Geely's core competitiveness. While fully advancing the electrification process supported by the vast intelligent evolution experience architecture as the core, Geely will continue to leverage its competitive advantages in R&D, manufacturing and supply chain management, and vigorously develop high-end energy-saving vehicles. On November 21, Daimler AG and Geely Holding Group jointly announced that they intend to jointly develop hybrid power system solutions to create economies of scale and increase competitiveness in the global market. This cooperation is also a manifestation of the two parties' increased investment in research and development and application of clean and efficient powertrains and hybrid power systems.
At present, Geely Holding Group has formed two parallel energy-saving and emission-reduction routes in energy conservation and environmental protection, electrification and new energy and other related fields, namely "efficient fuel power" and "diversified new energy". Specifically, Geely’s new energy strategy is to parallel pure electricity and hybrid, and hybrid technology is the first choice for meeting national emission requirements in the short term and cost-effective. Next year, Geely's second-generation hybrid products will be introduced to the market, and energy-saving efficiency will be further improved.
Synchronous sales of "new global cars" in the Central European market.
was launched in 2016 and the first model was launched in 2017. As of November, the Lynk & Co brand has accumulated more than 400,000With its monthly sales exceeding 20,000 vehicles, Lynk & Co has won consecutive championships in the world’s top automotive events. Lynk & Co has not only won the trust of users, but also used its strength to leave a bright moment belonging to Lynk & Co in the century-old history of the automotive industry. Among them, the Lynk & Co 05, which was launched this year, has exceeded 4,000 sales for five consecutive months, ranking first in sales in the market segment, with cumulative sales of more than 20,000 vehicles. Lynk & Co 06 went on the market for two months and the delivery volume exceeded 10,000 vehicles. On December 1, the new Lynk & Co 01, a new global high-end SUV, was officially launched. The new Lynk & Co 01 is not only fully advanced in product strength, but also as a "new global car", achieving simultaneous sales in China and Europe, leading Lynk & Co. The brand has entered a new historical stage, which also represents the further realization of the globalization strategy of Geely Automobile Group.
This year is the fourth anniversary of Lynk&Co's brand launch. Lynk&Co officially landed on the "Europe Plan". At the same time that the first offline experience store in Europe opened in Amsterdam, the new Lynk&Co 01 is also Lynk&Co's first global strategy to enter Europe. Products, PHEV and HEV models are sold in Europe to serve the European automobile market with lower energy consumption and a greener experience. Lynk & Co has also launched a new business model to meet the needs of the new generation of consumers in the European market with a flexible car ownership method that can be rented and sold, and brings global users an innovative experience of "continuous change in travel". As the crystallization of the group's globalization strategy, Lynk & Co has achieved rapid development in terms of brand, technology, and products, becoming a leader in China's automotive market and a pioneer in the global market. Since its first model was launched on the market at the end of 2017, Lynk & Co’s cumulative total sales have reached 400,000 units, with an average price of 156,000 yuan, making it the most valuable Chinese high-end brand, and its high premium capabilities are beginning to show. With the deepening of the integration of global resources of Geely Holding Group, Lynk & Co's globalization will be more stable, helping to achieve the million-level goal and leading the high-quality development of China's auto industry.
Driven by user experience to fully enter the era of construction vehicles
2021 is Geely Automobile’s product year. Geely Automobile will fully enter the era of construction vehicles. Starting from the needs of users, the construction of vehicles will bring a variety of high-value brand new Model. The Geely brand will launch a new SUV model based on the CMA architecture and another sedan next year, as well as several facelift models. As for the Lynk & Co brand, in addition to the Lynk & Co ZERO concept car, the first Lynk & Co model based on the SPA global architecture will also be unveiled. During the 2022 Asian Games, in the core area, Lynk & Co vehicles will also provide intelligent travel services for the conference in a fully autonomous manner.
In the future, Geely will continue to be market-oriented and user-centric, continue to deepen the domestic market, continuously increase its market share in China, continue to participate in international market competition, and promote each other in the domestic and international markets under the dual-cycle pattern of mutual linkage. , Accelerate the pace of transformation and upgrade, increase investment in forward-looking technology research and development, continue to innovate to lead high-quality development, form independent and controllable technological advantages, and rapidly grow into a digital technology-based enterprise driven by user experience, and continue to create value for users , Allowing users to have a more perfect consumer experience.
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