In recent years, the domestic car camp has set off a trend of high-end, Geely, Great Wall, Chery and other auto companies have launched their own high-end brands, and among these independent high-end brands, Geely has the best development momentum. Its Lynk & Co. Lynk & Co is a high-end brand launched by Geely after integrating Volvo's resources and technology. Its starting point is very high, and coupled with its clear market positioning, it has been sought after by many young people as soon as it entered the market. With the continuous expansion of the product lineup, Lynk & Co's market performance has become more and more courageous. In October of this year, the sales volume of Lynk & Co brand reached 21,868, a year-on-year increase of 56%!
Lynk & Co can have such an eye-catching market performance, which is inevitable related to its outstanding product strength. As a product of Geely digesting Volvo's technology, Lynk & Co has Volvo's technical components on its platform, engine, gearbox and other core components. Thanks to Volvo's technical blessing, the dynamic performance, chassis texture, and control performance of Lynk & Co's models are all Very good, in addition, Lynk & Co is impeccable in terms of design, configuration and materials. As far as the product itself is concerned, Lynk & Co is really good enough, and it allows us to see the posture of a high-end brand.
Looking at Lynk & Co's models, the price range is mainly within 200,000 yuan. Although it is a high-end brand, the target users are actually ordinary working-class people, so in terms of car costs, I think Lynk & Co should not be too high , Otherwise it will exceed the affordability of these consumer groups. However, Lynk & Co not only has a high-end positioning, but also has a car cost comparable to luxury brands. Its high cost has become a major pain point for many Lynk & Co car owners in the process of using the car. Let’s take a look at the car. How high is the cost of using a car in grams!
Recently, a Lynk & Co 01 owner reported his experience on the Internet. His Lynk & Co 01’s front bumper was accidentally scratched on the left side, causing the front bumper panel to crack and the damage was not serious. The Lynk&Co 4S shop listed a bunch of parts that need to be replaced, and the repair offer was as high as 27,000 yuan! Judging from the degree of damage, Lynk&Co’s 4S store’s repair quotations are indeed ridiculously high, and the repair costs have caught up with luxury brands such as BBA. Fortunately, it is covered by insurance. If the owner pays his own money, it is estimated to be heartbroken. There are many cases like this. In the minds of many people, Lynk & Co has been equated with maintenance.
Lynk & Co’s maintenance costs are so expensive, mainly due to two reasons. First of all, Lynk & Co is a high-end brand, and the standard of parts itself is relatively high, so it is natural to repair and replace parts. It's more expensive; in addition, Lynk & Co is a new brand that has just entered the market for a few years. At present, the auxiliary factory parts system is not mature. Many car owners can only choose higher-priced original parts. However, according to many car owners, the Lynk & Co 4S shop still has over-maintenance during the maintenance process. It is clear that only one headlight needs to be replaced, while the 4S shop requires a pair of replacements, which is a bit unkind.
In addition to maintenance costs, Lynk&Co’s maintenance costs are also unacceptable for many car owners. Take Lynk&Co 01 for example, the cost of this car's small insurance is about 1,100 yuan, and the big insurance is about 1,700 yuan or even more expensive. , The maintenance cost of other models is almost no less than 1,000 yuan. Although all Lynk & Co brand models are guaranteed for 10,000 kilometers, the maintenance cost is still more expensive than most common joint venture brand models of the same level, which is close to the standard of luxury brands. Although many car owners are dissatisfied with this, due to the requirements of the lifetime warranty policy, they can only swallow their anger and go to the 4S shop for maintenance and become the lamb to be slaughtered by any 4S shop.
There are several Lynk&Co car owners around me. They all recognize Lynk&Co's product strength, but in the process of using the car, they do often encounter various troubles, such as high fuel consumption, expensive maintenance, etc. Their embarrassment was doomed from the moment they chose the Lynk & Co brand. There are still many Lynk & Co owners like this. If Lynk & Co has been unable to reduce the cost of using cars in the later period, it will not only hurt the feelings of these owners, but also Lynk & Co’s own reputation. For Lynk & Co, how to reduce the cost of using vehicles is a problem that needs to be solved urgently.
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