Cadillac has Hu Ge endorsement, BMW has Yiyan Qianxi, but they are not as good as the domestic red flag endorsers!
Have to say that if many industries want to sell well, they must spend a lot of advertising. For some small things, advertising is not very important, but for brands, advertising It's really important. Big brands advertise first for product promotion and sales, and secondly to increase brand awareness. Even if they can’t sell much, at least their brand awareness has increased a lot, and they are known by more people through advertising. Hundreds of thousands or even millions of advertising expenses will not be compensated. Nowadays, many big brands will look for celebrity endorsement products when they advertise, in order to use celebrity benefits to increase the reliability and popularity of their products!
In the automotive field, many big brands of cars will also look for celebrity endorsements, especially when new cars are on sale, they will look for celebrity endorsement products, and use celebrity benefits to increase the sales and popularity of new cars. Just like the American luxury brand Cadillac, when the new CT6 was launched, Cadillac specifically asked Hu Ge to endorse it. In addition, when the CT5 was launched, Cadillac also invited Lin Junjie as its spokesperson!
Cadillac’s two cars invited two big-name celebrities, and BMW, as a first-line luxury brand, was not to be outdone, and directly approached Yiyang Qianxi as its brand spokesperson. It has to be said that BMW is really not as good as Cadillac in terms of spokespersons, because Hu Ge and Lin Junjie’s fan base is evenly distributed in all age groups, and many fans can afford a luxury car, and Yiyan Qianxi’s Most of the fans are post-90s and post-zeros, or even the student party, who cannot afford a BMW!
But no matter what, looking for celebrity endorsement products is definitely to open up the popularity, and the facade of our Chinese car brand "Hongqi" spokesperson is different, Cadillac and BMW are not as good as him, Hongqi looks for The person is Jin Dong, a powerful domestic actor. It can be said that Jin Dong’s personal image fits the Hongqi brand very well. It is really not wrong for Hongqi to find him. Jin Dong has always been known as a veteran cadre, and Hongqi’s cars are very suitable for the mature and stable The man leading the fan opened.
I have to say that in terms of looking for brand spokespersons, if you disagree with Cadillac or BMW, you will serve the red flag. Not only is the person looking for the right person, the most important thing is that the image of the spokesperson and the brand image are the same, so that people can't see any sense of violation. For the Hongqi brand of cars, the popularity in China has really increased in the past two years, and the sales volume has also become better and better. Jin Dong's ability to endorse Hongqi is indeed extraordinary. After all, others may not be able to endorse Hongqi. Hongqi fancy!
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