in recent months were released, many people began to think that Great Wall Motors was going downhill. It is true that Great Wall and Geely fell in love with each other a few years ago. They are basically the Wolong and Fengchu among domestic car companies. However, in the past two years, BYD has quickly emerged from the market relying on plug-in hybrids, catching Geely and Great Wall off guard. However, Geely is not bad. After all, it has the endorsement of Volvo , and it can scare a wave of consumers with any gimmicks.
Great Wall is no longer good. It started out as a pickup truck. It quickly rose to prominence with the bonus of SUVs. The one-legged walking mode also made Great Wall an SUV or an SUV. High fuel consumption is a common problem for almost all Great Wall models. It's okay when the oil price is low. When the oil price is high, consumers will switch to BYD's more fuel-efficient DMI.
This has also caused Great Wall Motors' monthly sales to be surpassed by BYD and Chery in the past year. Of course, a short-term loss of sales is not terrible. After all, Chery, which is ranked second in the market, can still survive and break the situation in ten years. The most terrible thing is that it has lost its direction, and now Great Wall seems to be falling into a dilemma of losing its direction.
Great Wall’s actions in 2022 are not very big, and there are not many new models on the market, including the tank 500, the hybrid version of Haval H6, Haval Cool Dog, the pure electric ballet cat Lightning Cat, the phev versions of Wei Brand’s Mocha and Latte, and the King Kong Cannon pickup truck, etc. Overall, Great Wall's layout in 2022 will mainly focus on new energy models. However, these new energy models have no particular advantages in terms of price or performance. Compared with BYD, Geely and other new car-making forces, they always seem a little less interesting.
Of course, Great Wall's dilemma is not limited to sales. When Great Wall Motors' sales were booming a few years ago, Great Wall's production bases in more than ten cities across the country seem to be a waste today. After all, the combined annual production capacity of all production bases is nearly 2.5 million units. According to the current sales trend of Great Wall, annual production and sales should only be around 1.2 million units. The remaining production capacity is really a waste.
However, after years of development and technology accumulation, Great Wall will definitely have the skills to keep the bottom of the box. The first is Great Wall's Euler . Euler, a new energy brand, has a special positioning. It takes female consumers as the entry point. Its own premium capabilities are very strong and can achieve high profit margins. Then there are the high-end off-road models. Although other car companies are also entering the field of off-road SUVs, Great Wall has the Haval H9 as the base, a tank-based charger. It has unique advantages in high-end off-road vehicles and will be difficult to surpass in the short term.
Another point is that the joint venture between Great Wall and BMW will soon launch the mini-series electric car . This will feed back Great Wall in terms of technology and brand influence, gradually stabilizing its position in the new energy field. In the future, many domestic car companies, including Great Wall Motors, will make efforts in the field of new energy. BYD's dominance will soon pass. At that time, Great Wall will have the life-saving straw of and BMW , and it will basically be able to maintain its first-tier position. Okay, today’s content ends here. If you like it, remember to like and follow it. (The pictures in this article are from the Internet and will be deleted if there is any infringement)
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