After the epidemic, the Chinese automobile market has undergone drastic changes. The decline in market demand and the decline in consumption levels have brought unprecedented pressure and challenges to the automobile industry.
In the first half of 2022, the outbreak of the epidemic in Tianjin and Changchun, the silence in Shanghai and other continuous epidemic lockdowns hit the automobile industry chain. The 93-day suspension of production of FAW Toyota has accumulated production cuts of more than 180,000 vehicles. , causing a substantial sales hit.
However, under heavy pressure, it shows the true nature of the king.
In the second half of the year, FAW Toyota grew against the trend, showing super resilience, and delivered a monthly sales of 85,000 vehicles in September at an important node of the "Golden September and Silver October", achieving a year-on-year growth of 88%. Moreover, its steady rising sales momentum is expected to usher in a big explosion in the last quarter, and its strength proves the "gold content" of FAW Toyota's sales and reputation.
When the industry undergoes great changes, the market law of the strong always strong is even more prominent. In the critical period when the domestic automobile market shifts from incremental to stock, FAW Toyota actively embraced changes, and optimized its layout in product , technology, channels, etc. in advance, building a fortress to resist risks, and achieving a counter-trend rise.
is full of enthusiasm and has achieved fruitful results
In the cold winter of the auto market, FAW Toyota is naturally inseparable from its comprehensive product sequence.
20 years ago, FAW Toyota has been committed to researching domestic consumers' preferences. The sales of products in various categories of the brand have been excellent. Sedans and SUVs have gone hand in hand. Not only are there no short-term models, but there are also many popular products, and they are "full" in their enthusiasm, which can be called a brand that "understands Chinese people better".
In the field of sedans, FAW Toyota has family sedan Ivy Corolla . After 56 years of development, the iteration of 12 generations of models, the fully renovated Corolla perfectly interprets the connotation of high-quality family sedans, demonstrating the strength of the family sedan, and continuing the sales myth of ace.
Asian lion and Asian dragon are the products of FAW Toyota's expressing its brand high-quality development route. Through the superior product positioning and configuration, it forms a market misplaced competition , and has won the favor of domestic consumers with its hard-core characteristics of large space and high configuration.
As for the deep-rooted " Crown ", it carries the heavy responsibility of brand car conversion, occupying market share with Crown Lufang and Wilfa , further enriching FAW Toyota's product matrix.
As for the SUV field, FAW Toyota's RAV4 is constantly upgrading and innovating in the 30 years of product evolution. It is known as the leader of urban SUV trends. With the support of the TNGA architecture, the new car ranks among the top in its segmented markets with leading technology and comprehensively upgraded product quality.
In addition to the famous RAV4 Rongfang, FAW Toyota's SUV "Family" also has excellent models such as the Crown Land Fang with high expectations, the high-end light luxury Lingfang, the affordable and multi-functional Corolla Ruifang and other excellent models. The models cover small, compact to medium-sized SUVs, which not only provide consumers with more diversified choices, but also promotes the high-quality development of the brand with the image of a high-quality SUV, laying the foundation for FAW Toyota's solid reputation status.
FAW Toyota will also expand product dimensions based on consumers' product needs and quality needs to meet users' pursuit of more segmented and personalized. For the new energy field, FAW Toyota will also bring the high-value pure electric model bZ4X to expand the SUV camp; the MPV field will launch a sister model Grevia.
The strong product strength and continuous improvement of the product sequence line, whether it is moving forward or growing against the trend, FAW Toyota is fearless.
TNGA empowers, "Feng" is revealed
FAW Toyota has always adhered to the quality winning strategy and has also been synonymous with high quality in the Chinese automobile market. When the market environment changes, its "quality-leading" brand image has become a magic weapon to win.
Empowered by the TNGA architecture, FAW Toyota has achieved optimization of its product structure and its quality charm is full of highlights.
Since the launch of the new IZOA in 2018, FAW Toyota has entered the TNGA architecture era. The TNGA strategy has further strengthened the "unbreakable" quality of the Toyota brand, and at the same time given it higher value attributes.
Corolla, Asia Dragon, RAV4 Rongfang and other powerful players have greatly improved their overall performance with the support of the new architecture, and their sales have also risen rapidly, forming FAW Toyota's " three-horse horse ", laying a solid foundation for brand sales.
Asia Lion, Crown Lufang, Lingfang and other new models built on TNGA architecture have expanded their product sequence while doubled the "high value" of FAW Toyota system.
With the high value supplement of the TNGA architecture, the renewal of the Crown brand is also like a fish in water. The restart and upgraded Crown brand has become a luxury killer in the upgrade battle of FAW Toyota.
Except for the entry-level sedan Vios series, other models under FAW Toyota have basically completed technical iterations, and TNGA product sales account for as high as 89%.
Large-scale technological upgrades have improved the quality strength of FAW Toyota. With the continuous optimization of product structure, the brand value will also be increased, strengthening the reputation of "Toyota that cannot be driven badly" and "there is a Toyota car with the road".
has both product strength and technical support, and also has brand reputation. FAW Toyota, which is linked to each other, has a full survivability in adversity.
rides the "broad" to break the waves, dual engines can be expected
In recent years, driven by the national dual carbon goal, the automobile industry has gradually entered the new energy era.
FAW Toyota entered the new energy field earlier. Since applying for a patent in 1997, it has dominated the hybrid field for more than 20 years. Its stable and reliable technical strength has maintained a safety record of "0 accidents" and has the trust and reputation of 15 million users around the world.
From the first hybrid model Prius in 2005, it has been introduced into China, and now the three major series of dual-engine, dual-engine E+, and E-engine are now being implemented, and in the fields of HEV, PHEV, EV, etc. are constantly innovating. FAW Toyota actively responds to the changes in this era of electrification.
21 FAW Toyota's new energy "Qing Family" sales accounted for more than 23%. Corolla Double Engine , RAV4 Rongfang Double Engine, Yize Double Engine, Asian Dragon Double Engine, etc. The dual engine and dual engine E+ version models launched by Toyota's decades of electrification technology have helped the brand transform into new energy and electrification.
In addition to the dual engine, FAW Toyota helps Beijing Winter Olympics Coaster Hydrogen Engine, pure electric SUV bZ4X will also bring more diversified environmentally friendly travel options to domestic users in terms of hydrogen energy and pure electric, laying the groundwork for the brand to create new sales glorious.
The editor has something to say:
Under the complete product sequence, there are two trends in TNGA architecture and dual-engine hybrid power. It is not surprising that FAW Toyota's counter-trend growth is not surprising.
In the complex and changing market environment, FAW Toyota keeps pace with the changes in the times and actively promotes its transformation strategy. Relying on strong technical reserves and production strength, we will bring excellent product experience to users, contribute to the revitalization and recovery of the domestic automobile industry, and accelerate our pursuit to the future.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-