Cao Yuan Published from the Co-Driving Temple Smart Car Reference | Official Account AI4Auto is OK, Brother Bin is high again. Not that NIO has just held a press conference to enter Germany in Berlin, starting Germany's landing in the form of leasing and showing off its muscles i

Cao Yuan Published from the co-pilot

Smart car reference | Official account AI4Auto

OK, Brother Bin is high again.

This is not NIO just held a press conference to enter Germany on Berlin , starting Germany's landing in the form of leasing and showing off its muscles in the hometown of car companies' giants.

bin Yanbin Yu naturally cannot be missed. Sure enough, foreigners were talking about it and asked Li Bin to comment on the car competitors.

For German car companies, Bin Ge completely respects it, believing that Mercedes-Benz and Volkswagen are his role models to learn from, and that these car companies have shaped the automobile manufacturing industry chain.

But for electric car competitors Tesla , Bin Ge's respect is not 100%. On the one hand, he admitted Tesla's position in technology and manufacturing research and development, and on the other hand, he also expressed his dissatisfaction in words -

If Tesla does not improve in products and services, it will soon be eliminated by the market.

Tesla is under pressure. If they don’t improve their products fast enough or don’t provide good services, they will quickly be pushed out of the market.

Why did they enter Germany?

Li Bin is straight to the point, just to become a global brand.

The founder of NIO said that he has made technical preparations and strategic planning to move forward to "becoming a global brand". NIO will establish a NIO center locally to provide users with appropriate products.

But currently in Germany, the products provided by NIO are not directly sold cars, but are leasing.

Earlier, Li Bin said at a press conference that after the investigation, he found that there were opportunities in the German corporate car market, and NIO only rents but not sells it, which is most suitable.

Germany is the place where the world's automobile inventions are, and it is also the hometown of traditional tycoons. Li Bin has 100% respect for German car companies.

He said that the sales of German car companies are currently 20 times that of NIO, and he has learned a lot from these giants.

But NIO is not without its advantages.

The advantages of NIO are young (laughs), and the products are built for the future. For example, the latest flagship model ET7 is equipped with multiple sensors such as lidar and high-definition cameras, which gives driving and cockpit a different experience.

In addition, NIO is also a user-oriented experience, providing products and services based on user needs, such as battery swap solutions, and subscription services for smart driving, etc.

Li Bin emphasized that NIO is not just a car manufacturing company, NIO has established a car owner community in China and plans to build one in Germany.

Bin Yanbin comments on Tesla

Then how to evaluate Tesla, a partner of electric car? Because Li Bin said he also had plans to enter the United States.

Compared with the respect shown to German fuel car companies, Li Bin's recognition of Tesla is not 100%.

On the one hand, Li Bin believes that Tesla is worthy of respect, especially in terms of technology research and development, production and manufacturing efficiency and cost control.

But on the more important aspect, Li Bin believes that NIO and Tesla are very different.

"Tesla attaches importance to technology and has made an indelible contribution in the transformation from fuel to electric in the automotive industry, but it is still facing great pressure now. If products and services are not improved, it will be eliminated by the market soon."

Li Bin emphasized that NIO is a user-oriented enterprise, and technology is very important to NIO, but it will pay more attention to users.

NIO CEO was also asked how to evaluate Tesla CEO Musk. He gave an example:

I will communicate directly with users instead of sending a urging notice.

"Obviously I am the one who did better."

Besides, I’m the better dancer…

Li Bin also said that although NIO is not a profitable company nowadays, the reason is that it spends resources on the construction of basic platforms, NIO will be much better than Tesla's 16 years to make a profit.

As for when to enter Tesla's base in the United States, Li Bin gave a timetable at the end of 2025.

But the United States has issued the "Inflation Reduction Act", which is not conducive to the production and entry of foreign automakers. NIO may wait and see further.

Li Bin also talked about more goals, such as being able to become the top 5.

global car companies by 2030, but this plan still needs to rely on the help of sub-brands. NIO has recently released the progress of the code-name ALPS (Alps), which is a legendary sub-brand: the product price is lower and will be launched within two years.

NIO wants to mass production and sales at a lower price and win more markets.

Currently, NIO monthly delivery is hovering around 10,000 units. In the latest September, NIO's new car delivery volume was 10,878 units, and in the third quarter, the delivery volume was 31,607 units, a year-on-year increase of 29.3%, setting a record high in quarterly delivery volume. So far, NIO has delivered a total of 249,504 new cars.

. In comparison, Tesla also completed monthly delivery of 83,000 units in the Chinese market alone in September. Also in the third quarter of 2022, Tesla produced more than 365,000 cars worldwide and delivered more than 343,000 cars.