Editor Introduction: MG MULIAN is listed simultaneously in the Chinese and European markets. After "thousands of vehicles go overseas", MG MULAN has launched "ten thousand vehicles to Europe" and strives to build the first "100,000" overseas regional market this year.
MG MULAN is listed globally
9 On September 13, MG MULAN, a subsidiary of SAIC MG, was officially launched. As MG's first pure electric car, there are 4 new models in total, priced at 129,800 yuan to 186,800 yuan. It will compete with pure electric models such as SAIC Volkswagen ID.3 and BYD Dolphin.
As the "global pure electric superpower crossover ", in addition to being listed in the Chinese market, MG MULAN is also simultaneously launched in nearly 20 major European countries.
Deputy General Manager of the Data Business Department of SAIC Group and Chief Digital Officer of Passenger Car Company (CDO) Zhang Liang said, "As early as the beginning of MG MULAN's research and development, it was positioned as a global car. Its user research and product definition were carried out simultaneously in the European and Chinese markets. It can be said that behind MG MULAN's 'European style' is the support of the MG brand's globalization system."
At present, the MG brand has entered 84 countries and regions, with products covering fuel vehicles, pure electric and plug-in hybrids, pure electric MG EZS, plug-in hybrid MG eHS, MG 5 and other models.
According to the plan, in 2022, the overall overseas sales target of SAIC Group will reach 800,000 vehicles, of which the MG brand should strive to achieve an annual sales target of 500,000 to 600,000 vehicles. In addition, by 2023, MG MULAN will be fully launched in more than 80 countries on 6 continents around the world, achieving an annual sales target of 150,000 vehicles.
SAIC Group's exclusive pure electric platform "SAIC Nebula"
As MG's model for the global market, MG MULAN is built on SAIC Nebula's exclusive pure electric systemization platform and is developed with EURO-NCAP European five-star safety standard;
data shows that the "SAIC Nebula" platform is a pure electric exclusive systemization platform created by SAIC Group and is developed by SAIC Innovation Research Institute. Relying on four major system technical bases, including blue core powertrain system, platform-based Rubik's Cube battery system, green core electric drive system, and "Galaxy" full-stack intelligent car solution.
, Deputy Director of SAIC Innovation Research and Development Institute, said, "Neiyun is the carrier of SAIC electrification and the carrier of SAIC Group's cloud, pipe and end technology. Each data will run on the cloud. Through big data calculation, cars can be continuously iterated in me to meet the needs of thousands of people and face users."
In recent years, my country's new energy vehicles have entered a stage of rapid development. In order to break through the electrification track, many car companies have launched new pure electric platforms, such as BYD e platform, Volkswagen MEB platform, Hyundai Kia E-GMP, Geely SEA Haohan platform, etc.
According to reports, the platform has an ultra-wide energy matrix from 51kwh to 150kwh, and an ultra-wide power range of 150kW to 600kW, covering multiple levels and various types of vehicle products such as compact cars, mid-size cars, medium-sized cars, luxury cars and sedans, sports car , SUV, MPV, etc., and is compatible with software and hardware technologies such as high-pressure casting, solid-state batteries, wire-controlled chassis, full-stack electrical architecture, unmanned driving, etc.
builds an overseas regional market of "100,000 vehicles"
It is worth mentioning that on the same day that MULAN was listed, tens of thousands of MG MULANs were packed and shipped to Europe at Shanghai Haitong Terminal, helping SAIC Group achieve its goal of "being the first overseas regional market of SAIC to become SAIC's first '100,000 vehicles'. "The launch of new MG MULAN vehicles to Europe is an important milestone for SAIC and a major moment for China's automobile industry." SAIC Group President Wang Xiaoqiu said.
At present, China Automobile is actively deploying overseas markets with its first-mover advantage in the fields of new energy and intelligent networking. These include independent brands such as SAIC, Changan , Great Wall, Geely, Chery . According to statistics analysis of of the China Association of Automobile Manufacturers, in August this year, automobile exports hit a new record high, exceeding 300,000 vehicles for the first time in history. From January to August, automobile companies exported 1.817 million vehicles, a year-on-year increase of 52.8%. Among them, 340,000 new energy vehicles were exported, an increase of 97.4% year-on-year.
Among them, SAIC Group's overseas sales have been ranked first in the domestic auto companies for six consecutive years, with cumulative overseas sales exceeding 3 million vehicles. From January to August this year, SAIC's overseas sales were nearly 579,900 vehicles, a year-on-year increase of 56.7%. It is reported that SAIC Group has established more than 1,800 overseas marketing service outlets, with products and services spread across more than 90 countries and regions around the world, forming 6 "50,000-level" markets in Europe, Australia and New Zealand, and the Americas.
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