Speaking of BMW , "I can't avoid a 3 Series in life." This luxury sedan, known for its excellent handling performance, has conquered the hearts of many young people. Even after the launch of the new generation of BMW 3 Series , "has changed drastically" and overall approaching comfort, it is still the leader in the luxury B-class car market, and its monthly sales have always remained above 10,000, or even close to 20,000.
Time is coming this year, and the sales fluctuations of BMW 3 Series are a bit large. It is understandable in March and April. Due to the impact of the epidemic, major OEMs have declined to varying degrees in sales. However, in August this year, the performance of BMW 3 Series in the market is a bit surprising. Could this be stumped by the mid-term facelift that was launched at the end of August?
From the sales list, the BMW 3 Series fell 38.3% year-on-year to 9,601 units in the past August. Let’s look at its long-standing rivals Audi A4 and Mercedes-Benz C-Class . The sales volume exceeded 10,000 units, and the increase was very obvious. Only the BMW 3 Series is the only model with a decline in sales, from far ahead to the bottom. What’s wrong with the BMW 3 Series?
Che Governor believes that the biggest reason is the mid-term facelifted BMW 3 Series launched in August, with the new car price range of 299,900-399,900 yuan.
Everyone knows that many consumers have the habit of buying new ones but not old ones, so this has also caused the market performance of the new BMW 3 Series to be released, and it is estimated that it will not be slowly improved until September.
Of course, one thing I want to say here is that there are also many controversial parts of the new BMW 3 Series. We understand that the new model has improved in all aspects, so the price will be slightly improved compared to the old model (priced 293,900-409,900 yuan). The same is true for the new BMW 3 Series, but the new model is really unkind. On the one hand, the maximum engine power of the 330 model is reduced by 10 kilowatts compared to the old model. The most classic "big chicken leg" gear of the old model has been changed to a modern pick-up design.
On the other hand, there are various options and extra money. In terms of driving assistance functions, many active safety configurations of BMW X3 need to be optional, such as keyless entry system. The two low-power versions of the car need to be selected for 8,400 yuan. There is also the front waist support adjustment optional, which requires an additional 1,400 yuan. Only top-end models can be used for wireless charging of mobile phones. Other models need 1,900 or 8,000 yuan, etc., which is obviously a behavior of cutting leeks.
Although BMW X3, compared with its old rivals Audi A4 (priced from 321,800-396,800 yuan), and Mercedes-Benz C-Class (priced from 325,200-370,400 yuan), has a lower starting price and is more attractive, but this set of options actually has no competitive advantage. Moreover, its top-end model is the most expensive among the three, reaching 409,900 yuan. More importantly, Audi A4 and Mercedes-Benz C-Class currently have considerable discounts in various places, and the starting price of the A4 has even dropped to more than 250,000 yuan. In this way, the BMW X3 does not have much attractiveness.
Finally, I want to talk about the complaint. Previously, many car owners complained that the BMW X3 was because the function system of the car was inconsistent with the publicity. The official publicity ID7 has functions such as software upgrade and voice control, but the actual vehicle did not have this function, so it was complained by a large number of car owners. Once the reputation collapses, it will inevitably have a significant impact on sales. It can only be said that whether the new BMW X3 can withstand the test of the market will be clear in the next month.
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