Recently, the Korean automobile market is causing a lot of storm due to the launch of Hyundai Casper. Kia has also recently released the second-demonstration model of the popular car Ray, and the common points of these two cars are not only cars In addition to small cars that are less than four meters long, Hyundai Casper and Kia Ray have performed quite well in their own South Korea this year, making the light vehicle market that was once silent for a long time revitalized.
However, they are also classified as small cars, but the sales performance of Hyundai Venue is getting worse and worse! Hyundai Venue delivered only 376 vehicles in the Korean market last month. In addition to the IONIQ 6, which has just started delivering cars and Veloster N, which has been discontinued locally, Venue is the brand's worst-selling model in August, with accumulated sales this year to August. There are only 5,599 vehicles, and the performance at the end has made Korean media worry about the future of this small SUV.
Although strictly speaking, Venue is a strategic model developed by Hyundai for the Indian market, indeed, this small SUV has performed quite well in India local sales, and even the small-formed model has chosen India as the first launch market. The reason for selling in the Korean market is to simply replace the original small sedan Accent with popular SUV models on the market. Before the Casper was released, Hyundai Venue was the most affordable and easiest to buy. model of the car.
However, after Casper was officially launched, Venue's new car advantages in the market were immediately discounted, especially in this year's sales performance, which was mainly related to the pricing and its C/P value. In addition, compared with Venue's tragic sales, Hyundai Casper has delivered 30,980 vehicles in its own Korean market as of August this year, and its total sales are the fifth best-selling domestic (Korean) passenger car in the brand.
small cars that are affordable and easy to buy are usually available in the Korean market at a price of about 20 million won (mid-to-high-end models of small SUVs or lightweight cars). They are quite suitable for young people who have just entered society or have a car purchase budget. There are many consumers, and the market response after Hyundai Venue is launched is indeed good.
Hyundai Venue was launched in South Korea in July 2019, and a total of 16,867 units were delivered that year. It was even speculated that it was expected to reach the level of 30,000 units throughout the year, but only 17,726 units were sold the following year, and by the end of last year it decreased to 13,496 The trend of decreasing sales of vehicles has become more obvious this year.
On the contrary, the price advantage of Hyundai Casper starts at 13.85 million won, and even the top-end model is less than 20 million won, which makes many consumers turn to buying this popular light vehicle. If you need an SUV with a larger space, consumers can buy the Kona mid-equipped version with a configuration and power level (Modern model costs 23.72 million won), which is not in the middle. Venue seems quite embarrassing.
More importantly, the price of the Hyundai Casper high-end model is only 18.75 million won. Although the power is only equipped with the 1.0-liter SmartSteram MPi natural air aspiration three-cylinder engine with the maximum horsepower of 75 horsepower, it is modified to use it. Inspiration models are equipped with forward collision prevention warning system, intelligent cruise control system, NSCC intelligent cruise control system combined with navigation maps, etc., and these configurations cannot be enjoyed even if you purchase high-end models from Venue!
, and the high-end Inspiration model only requires an additional 900,000 won, to optionally upgrade the power to the 1.0-liter Kappa T-GDi turbocharged three-cylinder engine Casper Active II package, which has increased its maximum horsepower to 99 horsepower. The optional price is only 19.65 million won. Hyundai Venue, which has only the advantages of space and power, has lost its price range of 16.89 million won to 22.36 million won.
In fact, similar situations also occurred in Kia Ray and Kia Stonic. Later, Kia added a small SUV with rich configurations and space advantages - Seltos, making the crossover small SUV Stonic easy to be dismal in its own Korean market in 2020. End the sales mission.
Due to the increasing demand for modern Venue, the original factory has changed to the production method after receiving orders in the local area, which makes the production and delivery speed very unstable. According to local media, even if you order Venue immediately, It may have to wait for about a year before delivery is delivered. The long waiting period is also one of the reasons why consumers turn to buying Casper.
In addition, although popularity in the Korean market declines, the small-faced Hyundai Venue, which has appeared in the Indian market, seems to have been finalized to be released in South Korea in March next year. Prospective owners who are currently waiting to be delivered have also been notified by the original manufacturer in the future. The model that is delivered will be a minor facelift Venue instead of the current version. The price of the small facelifted Venue that will be launched later is rumored to increase by 2 million won, and there will be no new N Line sporty model. The result can be imagined!
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-