On August 21, Dongfeng Peugeot's new 408 was officially launched. A total of three models were launched in the series, with a guide price range of 105,700 yuan to 121,700 yuan. At the same time, the new car will also launch multiple car purchase rights to make car purchase easier

html On August 21, Dongfeng Peugeot’s new 408 was officially launched. The entire series launched a total of three models with a guide price range of 105,700 yuan to 121,700 yuan. At the same time, the new car will also launch multiple car purchase rights to make car purchase easier for consumers. Interested friends can learn more from official channels.

The new car has a younger design and has an advantage in the same size class.

Since it is a new car, let’s first talk about the changes between the new and old cars. Although it is just a facelifted model, the new 408 has changed so much that it can be compared to a new generation. The appearance adopts the same design language of the new 4008 and the new 5008, with a larger front grille and a dot matrix design inside. It is paired with sharp headlights on both sides and fang-shaped daytime running lights. The visual effect is quite distinctive. The aggressiveness and aura are much stronger.

It is worth mentioning that the new 408 is still the first model under Dongfeng Peugeot to adopt the new lion logo. As for whether this new LOGO looks good or not, it is a matter of opinion. Personally, I think the new logo is not as recognizable as the previous little lion, but It goes well with the relatively more radical new design language.

The side of the body continues the overall outline of the old model. The low front and high rear posture is more dynamic, and the roof line is relatively smooth. Observed from the side, you can find that the 408 has three waist lines, upper, middle and lower, which greatly enhances the sense of strength on the side of the car. In terms of body size, the length, width and height of the new car are 4750/1820/1488mm respectively, and the wheelbase is 2730mm. This size is considered "big" among compact family sedans, and is on par with A+-class models such as the Sagitar .

In addition to the new lion logo on the rear of the car, the changes in the taillights are also very obvious. The blackened taillights on both sides and the black trim panel in the middle create an effect similar to through-type taillights, which not only makes the rear of the car more refined, but also enhances the sense of hierarchy.

The interior changes of the new car are more obvious. It adopts the same i-Cockpit cockpit design as the new model of the same door, which has a strong sense of science fiction. In fact, we are already very familiar with this design, but it still looks amazing now and does not feel outdated at all.

While taking samples, the new car is also very practical. It has a 12-inch full LCD instrument and a 10-inch central control screen. The new car also comes standard with the Blue-i 3.0 intelligent network connection system, which supports Amap, maps, online music, etc. Functions, there are more applications in the App Store that can be installed online, bringing users a smarter and more convenient experience.

In terms of power, the new car is equipped with a 1.6T engine with a maximum power of 170 horsepower and a maximum torque of of 7250 N·m. It is matched with an Aisin 6-speed automatic manual transmission.

Overall, the product strength of the new 408 is still remarkable, and it has been greatly improved compared to the old model. Relatively speaking, the old models are more mediocre in design and do not highlight the characteristics of the legal system, while the new cars are completely liberal, with a younger and sharper appearance, which is more in line with current consumer trends. The most important thing is that the new car is much cheaper than the old model, and it has a cost-effective advantage among joint venture family sedans of the same level. At this price, I was a little panicked.

It is said that consumers have sharp eyes, and good products will naturally be recognized by everyone. The pre-sale order of the new 408 exceeded 10,000 in 24 days, which is already a quite outstanding achievement.

There is a saying that people will look at each other with admiration after three days of separation. This is a perfect description of the current French cars. The French cars that have been dormant for a long time seem to have finally figured it out, maximize their own advantages, and set the price accordingly. Lower, the differentiated play style is still very effective, from Versailles C5 X, to Tianyi BEYOND, and then to the new 408, these new French cars have performed well in the market. It seems that the good days of the French car series have arrived.

top-end models are more cost-effective

OK. Now that the new car product analysis is complete, the next step is the second PART: car model purchase recommendations. It is better to provide the purchase index first, and then conduct further analysis based on price and configuration.

Let’s first look at the entry-level model of the entire series, the Enterprising Edition with a guide price of 105,700 yuan. At a glance, the model configurations are not too many, but don’t forget that when we discuss configurations, we must not be divorced from the price. You know, its price is only over 100,000, so it looks more pleasing to the eye. The configuration level of the enterprising version is more than meets the basic needs. It is suitable for those who do not have high configuration requirements and value joint venture brands and quality. friend.

is followed by the light-chasing version with a guide price of 114,700 yuan, which is 9,000 yuan more expensive than the enterprising version. The extra configurations are more concentrated in the car and machine parts, which may not mean much to many people.

Finally, there is the Dream Chasing Edition with a guide price of 121,700 yuan, which is 7,000 yuan more expensive than the Light Chasing Edition, and the additional configurations are more practical. Considering that the price of this top-of-the-line model is just over 120,000, the price/performance ratio is quite outstanding, so it is most worthy of recommendation.

By analyzing the configuration of the entire series, we can find that the new 408 is adequate in terms of comfort configuration, but in terms of driving assistance, it is basically not equipped. In view of its low price and cost control, this is understandable. Original. However, I think manufacturers can provide corresponding optional packages to give friends in need a chance to choose.

Three Drivers' Views

With personalized design and lower price, Dongfeng Peugeot's new 408 has achieved differentiation from competing products. This differentiation is indeed quite attractive for those who value design and vehicle driving quality. Consumers can experience it for themselves.