Red Net Time NewsOctober 12 (Reporter Tang Jieqiong)On October 11, Mercedes-Benz announced its third-quarter sales results. In the third quarter of 2022, under the influence of factors such as uncertainty in the global macroeconomic environment and supply chain shortages, Mercedes-Benz delivered more than 517,800 passenger cars worldwide, an increase of 21% year-on-year. In the Chinese market, Mercedes-Benz delivered 206,815 new cars to Chinese customers in the third quarter, an increase of 37% year-on-year; a total of 562,616 vehicles were delivered in the first nine months, entering the fourth quarter with a steady momentum.
In the third quarter, the new EQE and Mercedes-Benz C350 e L plug-in hybrid sports sedans were launched one after another. Mercedes-Benz's new energy vehicle lineup (including pure electric models and plug-in hybrid models) further enriched customer choices and maintained a steady upward momentum, achieving a 27% month-on-month growth in the third quarter compared with the previous quarter. Among them, since its launch in August, the new EQE has received positive feedback from the market as a benchmark model in the segment. The new EQE pure electric SUV will make its global debut in October; the first large 7-seater large luxury pure electric SUV - the new EQS pure electric SUV officially debuted in the Chinese market in the fourth quarter. At present, the Mercedes-Benz new energy vehicle product lineup will fully cover various luxury segments such as sedans, SUVs, compact models and performance cars of different sizes, and provide customers with a variety of sustainable luxury travel options with a rich lineup of luxury new energy products.
In addition, high-end luxury models represented by Maybach , AMG, Mercedes-Benz G-Class, etc. continue to gain recognition from Chinese customers and maintain excellent performance in the first three quarters. Among them, Maybach's new car sales achieved a year-on-year growth of 30% in the first three quarters. In order to further enhance the exclusive luxury experience of Chinese customers in the high-end luxury segment, Mercedes-Benz officially launched the exclusive customization service of "MANUFAKTUR Craftsmanship and High-Customization" in August this year, providing customers with rich customized choices for Maybach S-Class sedans and Mercedes-Benz G-Class off-road vehicle. On the occasion of the 55th anniversary of the birth of the AMG brand, after the three Mercedes-AMG 55th Anniversary Edition models were launched in August, more 55th Anniversary Edition models will be launched within the year. In October, the Maybach S 680 Virgil Abloh limited edition designed by Mercedes-Benz and famous designer Virgil Abloh was launched in China, continuing to innovate and explore the contemporary spirit of "cultivation of luxury".
In addition, in the first three quarters, Mercedes-Benz E-Class and Mercedes-Benz GLC SUV performed well, achieving double-digit growth during the same period; the luxury flagship Mercedes-Benz S-Class sedan continued to maintain its leading position in its market segment.
and the "New Luxuryism" product offensive complement each other. Mercedes-Benz has always adhered to the "Luxury" service proposition, focusing on "electric" and "luxury", relying on exclusive customer contacts and innovative service products, and is committed to building a luxury customer experience with omnichannel, full sense, and seamless connection for Chinese customers. In order to better provide targeted services for new energy customers, Mercedes-Benz will also officially launch an exclusive integrated service product for electric vehicles based on the actual use scenarios of electric vehicles within the year, so that electric vehicle customers can enjoy convenient services and worry-free travel.
