Recently, with the release of production and sales data in February, the retail and wholesale data of various manufacturers are also presented to readers. Gasgoo has previously interpreted the top ten car companies in narrow passenger car wholesale sales in February announced by the Passenger Federation. This time we have compiled the data of the insurance retail terminal of the China Automobile Center in February, and based on the data, the top ten The car companies are as follows:
Judging from the above rankings, the terminal insurance data of each manufacturer in February is somewhat different from the wholesale sales. The top three on this list are FAW-Volkswagen, SAIC-Volkswagen and Geely Automobile. In terms of terminal sales, FAW-Volkswagen’s terminal retail sales in February was 122,000, SAIC Volkswagen’s 102,000, and Geely completed 91,000. Geely not only succeeded in squeezing into the top three, but also close to the joint venture giant North and South Volkswagen, showing the courage of the leader of independent brands.
Geely Automobile is followed closely by Changan Automobile, which has 85,000 retail sales in February, which also performed well.
In addition, SAIC-GM and SAIC-GM-Wuling ranked fifth and sixth with 83,000 and 82,000 vehicles respectively. Great Wall Motors squeezed into seventh place, with 69,000 vehicles on board in February. The remaining three seats are occupied by the Japanese, namely Dongfeng Nissan, FAW Toyota and Dongfeng Honda.
According to statistics from the Passenger Car Association, in the narrow sense of the passenger car market, retail sales in February were 1.177 million, and wholesale sales were 1.135 million. Affected by the Spring Festival, the retail sales of the passenger car market in February were generally higher than the wholesale sales. The same trend is found among the top three car companies in terms of insurance volume, especially SAIC Volkswagen. Its retail sales in February reached 102,000, and its wholesale sales were only 51,000.
It can also be seen from the above rankings that in addition to the relatively strong North and South Volkswagen, independent brands headed by Geely are emerging, and the top three independent brands are higher than Japanese car companies in sales and rankings. Behind this demonstrates that independent brands have been accepted by most consumers at the brand and product level. There is no longer an insurmountable "gulf" in the competition between independent brands and joint venture brands in the terminal market.
Industry analysis believes that, after years of development, independent brands have the confidence to challenge joint venture brands in R&D and technology. Especially under the wave of electrification and intelligent development, independent car companies have a more sensitive sense of smell.The technology and talent reserves in this area are even better than those of some joint venture car companies. Coupled with the cost advantage of localization of the supply chain, its products are more cost-effective and easier to gain the favor of the majority of users.
In response to the fact that the retail volume in February is generally higher than the wholesale volume, an analyst at Gasgoo Automotive Research Institute pointed out that the high retail volume around the Spring Festival is the norm over the years. As the Spring Festival is approaching, major car companies will launch some promotions in the terminal market For consumers in third- and fourth-tier cities, buying a new car for the New Year has become an ordinary family’s New Year’s wish. These factors have contributed to the increase in terminal retail sales.
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