China’s MPV market has undergone great changes in recent years. With the decline of low-end vehicles such as Wuling Hongguang and Baojun 730, the transport function of MPVs is rapidly weakening, and the use of home and business reception continues to be developed. There have been many high-end business MPVs, and many manufacturers have also launched four-seater MPV models that emphasize the sense of dignity and comfort. In addition, the rise of domestic car companies in the MPV field is also worthy of attention, and SAIC MAXUS is an outstanding representative among them.
Current status of SAIC MAXUS MPV
In the past January 2021, SAIC MAXUS delivered an excellent report card of total sales of 12,503 units, a year-on-year increase of 56%, of which G20 PLUS, The sales of MPV families represented by G50 and G10 reached 4331 units. These MPV models have clear market positioning and target customers. Among them, G20 PLUS focuses on mobile business customization. It is equipped with an original network system, provides powerful in-car smart office and entertainment functions, and therefore attracts many high-end business customers; G50 targets family customers, with large space and ultra High safety performance and good riding experience impress family users; G10 is positioned in the business reception market, frequently appearing in National Day military parades and high-end conference receptions.
It should be said that these three models have basically covered most of the application scenarios of MPV models, providing people with very diversified choices. This is also an important reason for the continuous increase in sales of SAIC MAXUS MPV. However, consumers' needs are constantly changing, and many subdivisions have emerged, while competitors have continued to squeeze and launch many new models. At the same time, SAIC MAXUS also needs to attack the high-end market and enhance its brand image.
Which models are still missing for SAIC MAXUS MPV?
The three existing MPV models of SAIC MAXUS have good market performance.However, these models are all priced below 300,000 yuan, and there is no real high-end model. Therefore, SAIC MAXUS needs a high-end MPV to enhance its brand image and cultivate new growth points.
For ordinary consumers, high-end MPV models priced above 300,000 yuan may not be necessary. However, MPV has an important market segment, that is, high-end business MPVs. The magnificent appearance and first-class riding experience make this model often appear in high-end business occasions. At the same time, it also needs to be better than ordinary models in terms of various materials and materials. At present, Buick GL8 is the dominant player in this market, but SAIC MAXUS has many years of C2B customization experience. It is not difficult to create a high-end business MPV that can keep pace with Buick GL8.
SAIC MAXUS's high-end business MPV can transplant various high-end functions and configurations represented by the network system. At the same time, its C2B customization function can also bring consumers more distinguished personalized services. Such boutique models will bring competitive pressure to well-known MPVs in the market such as Buick GL8. So, is it possible for this boutique MPV to appear? The editor recently discovered signs of something.
brand new intelligent platform
Previously, SAIC MAXUS and Nanjing Jiangning High-tech Zone Management Committee jointly signed a new generation of intelligent network architecture automobile industrialization construction project investment agreement, based on the new MIFA The body-in-white of the first MPV engineering prototype of the architecture was also rolled off the assembly line at the same time, causing widespread concern from the outside world. This prototype car is based on the C2B large-scale personalized intelligent customization model. While maintaining the existing advantages of MPV large space, high comfort, energy saving and environmental protection, it also incorporates SAIC MAXUS's intelligent network connection, face recognition, human With the latest research and development results in machine interaction and other aspects, product performance has made a qualitative leap. This product is expected to be released in 2021 and put on the market in 2022.
MIFA architecture is a new generation of production architecture of SAIC MAXUS, which realizes the development of module concepts.And can produce various MPV models including medium-sized MPV and large-sized MPV. This is obviously a huge boost to the improvement of SAIC MAXUS MPV product camp. Recalling that SAIC Maxus recently launched an MPV Tucao event for Volkswagen (invite everyone to talk about the MPV slot), I guess this year SAIC Maxus is likely to launch a new MPV model, and it is based on a new platform and new chassis An MPV.
The brand-new car architecture has obviously improved all aspects of car companies, and it can be called a power multiplier for car companies. The new MIFA architecture gives its products more powerful product performance, which makes it natural for the SAIC MAXUS MPV camp to develop new subdivisions and subdivision models. Regardless of whether there are new MPV models on the market in the future, with the support of the new structure, I believe that SAIC Maxus MAXUS MPV product series will definitely bring more surprises to people.
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