Yao Zhenhua must really want to get rid of the "barbarian" hat, especially since he calls himself an "intellectual". At first, no one might have thought that the way to take off the hat was to build a car. But looking back, for Yao Zhenhua, nothing is impossible.
, as the helm of Baoneng Motors, when Yao Zhenhua stood in the center of the stage and talked about the future of Baoneng Motors, it didn't match his rough appearance. This is not to judge people by their appearance, but the deep impression left by their long wandering in the capital arena.
On him, it seems that it is still easier to find the shadow of a vegetable vendor, but in fact, he has already established a huge and mysterious Baoneng in many industries including real estate, insurance, logistics, microfinance, education, medical care, and agriculture. Business empire. When the automobile became the focus of his industry layout, people began to be more confused about his "pulse."
Yao Zhenhua vowed to say: "strives to build Baoneng Automobile into an automobile group with strong competitiveness and international influence in 10-15 years." Does anyone believe , including himself?
's ambitious
Yao Zhenhua came out of the storm. If it weren't for the "Baowan Controversy", maybe he was still a mysterious player in the capital market.
Some people think that this move to make cars has once again proved Yao Zhenhua's "wildness". Yes, he has always been wild. According to the data consulted by
Feilv Automobile, in the 1990s, Chaoshan native Yao Zhenhua came to Shenzhen in the spring breeze of reform and opening up. His first pot of gold came from selling vegetables. Then, with the accumulation of capital, Yao Zhenhua's ambitions were gradually exposed. He began to enter the real estate, logistics, insurance and other industries, and created the Baoneng Group with a variety of industries.
2015 is the first year of Yao Zhenhua's "debut". At that time, Yao Zhenhua used Baoneng's Qianhai financial platform to raise funds and began to buy Vanke on a large scale and held a placard. He confronted Wang Shi and was denounced by Wang as the "barbarian at the door" of . At the end of the
story, although the "barbarians" were condemned by public opinion and even supervision, on February 24, 2017, the China Insurance Regulatory Commission listed Qianhai Life Insurance on six counts of violations of the regulations. Yao Zhenhua was also banned from the insurance industry for 10 years, , but he still has a winner It is estimated that by 2018, it will reduce its holdings of Vanke, which will result in about 50 billion arbitrage.
However, at that time, Yao Zhenhua probably cared most not about profit, but about reputation. He claimed in that battle: "I am an intellectual, and I do everything down to earth."
The automobile industry is regarded as a sunny avenue from the virtual to the real, and Yao Zhenhua has already seen this clearly. As early as 2014, Baoneng has successively acquired auto parts companies such as CSG, Shaoneng shares, and Zhongju Hi-tech. These moves are regarded as Yao Zhenhua's first step into the auto industry.
Just a few days after he was banned from the insurance industry, in March 2017, Yao Zhenhua’s Baoneng Automobile was formally established with a registered capital of 1 billion yuan; the Baoneng (Xi’an) Automobile Research Institute was established in the same year, and Shenzhen, Guangzhou, Each established one in Kunshan. Baoneng's public information stated that the planned total production capacity of the Xi'an base alone is 1 million vehicles, 500,000 vehicles in the first phase, and 300,000 vehicles in the first phase. Yao Zhenhua's heart to enter the auto industry is both urgent and wild.
In July 2017, Baoneng Group signed a cooperation framework agreement with the Xixian New District Government of Xi’an, stipulating that Baoneng Group will invest 80 billion yuan in Xixian New District to deploy major projects in the aviation industry, high-end manufacturing, technology industry, and headquarters economy; In December, Yao Zhenhua spent 14 billion yuan to plan a new energy automobile industry base in Fuyang District, Hangzhou; in December Baoneng spent 6.63 billion yuan to acquire 51% of Chery Automobile’s shares in Qoros Automobile, and became a major shareholder to obtain automobile production qualifications. This means Baoneng's feet have fallen from the air in the automotive field. At the same time, Baoneng also acquired a manufacturing base in Changshu, Jiangsu, covering an area of 1072.5 acres, with an annual production capacity of 150,000 vehicles.
Subsequently, the auto industry began to enter the cold winter of 2018, Yao's actions continued. In November of that year, Baoneng established Shenzhen Hongpeng New Energy Technology Co., Ltd. with a registered capital of 3 billion yuan to be responsible for the technology research and development of power batteries. ; In December, Shenzhen Zhenyu New Energy Power Technology Company was established with a registered capital of 1 billion yuan, responsible for the research and development of motors and electronic control technologies.
YaoZhenhua doesn't seem to want to hide his bet on the auto industry at all. It may also be just like the evaluation of public opinion, is anxious to take off his "barbarian" hat, and wants to wash away his label as a "businessman".
Covered with water and difficult to collect
Yao Zhenhua's hand can't hold it. People can't see how he can complete the closed loop for his car making after he let go.
couldn't hold back his big move. On November 28, 2019, the French PSA Group (hereinafter referred to as "PSA") held a press conference, stating that the company plans to sell its 50% stake in Changan PSA Automobile Co., Ltd. (hereinafter referred to as "Changan PSA"). Prior to this, Changan Automobile, the other half of the equity holder of Changan PSA, also disclosed in the Chongqing United Property Rights Exchange that it planned to sell all the equity of Changan PSA, and formally filed an application for listing and transfer on November 29, with the transfer reserve price It is 1.63 billion yuan. This incident caused an uproar in the automobile industry at the time, and the buyer was Yao Zhenhua’s Baoneng. After the acquisition of Changan PSA, Baoneng obtained 200,000 vehicles from the Changan PSA Shenzhen plant. So far, Baoneng has invested a total of 200 billion yuan to build factories in Guangzhou, Kunshan, Kunming, Guiyang, Xi'an and other places, and has planned 7 major production bases with a total of over 10,000 mu of land. The planned annual production capacity is 2.3 million vehicles. What does not match the investment of
is that the only self-built production base, Xi’an, completed the first vehicle of the self-developed new energy xEV platform, Baoneng Extended Range Electric Vehicle (REV) in November 2020. Offline. Yao Zhenhua’s stall was too big, and when the investment and the “result” were too unmatched, the supervision was once again alarmed. Just last month, Baoneng was named by the National Development and Reform Commission. The Development and Reform Commission announced the "Notice on Carrying out the Investigation of New Energy Vehicle Production and Project Status" (hereinafter referred to as the "Notice"), requesting local development and reform commissions to report to the National Development and Reform Commission's Industry Department before November 18. Among them, Baoneng is required to disclose the situation of the entire vehicle and parts projects (including projects that have been approved and filed, and have not started construction) that have been invested and planned to invest in the local area since 2017, including land occupation, construction content, project progress, and completion. Investment etc.
It is not difficult to see that unlike the tactics of Xu Jiayin, who is also the head of the Evergrande car-making movement from real estate, and the style of many new generation car-making forces, Yao Zhenhua’s layout is almost only two words-sprinkle money. It is reported that Baoneng has invested more than 100 billion yuan in the new energy automobile industry.
In 2018, Baoneng sold cars produced by Qoros to its affiliated cloud travel platform at a low price. The annual sales volume soared by 320% to 63,200 units. However, this kind of "self-produced and self-sold" behavior is not according to the routine. Infuriated some Qoros auto dealers, and broke out to withdraw their rights to defend their rights. In 2019, the sales volume of Qoros Auto was only about 22,700, a year-on-year decline of 63.4%. Baoneng Automobile sold 6,543 vehicles from January to September this year, down 55.15% year-on-year, with an average monthly sales of 727 vehicles. In fact, the poor sales data of also benefited from the launch of the new product Qoros 7 . Qoros May and Qoros 3 were almost in a "half dead" state.
No one can understand how Yao Zhenhua wants to play the cards, and what the car game means to him and Baoneng. Yao Zhenhua has fallen into a dream of building a car, even if it is likely to be pretending to be asleep,
. In three years, Baoneng Automobile Group's "complete vehicle + parts + travel" industrial chain layout has been fully implemented with sprint strength. On November 8th, it took Yao Zhenhua about a quarter of an hour to stand in the center of the stage and speak generously to the ambitions of the auto industry . Sitting in the audience were hundreds of representatives from the government, suppliers, and the media. Among them, there were two sets of leading groups of the Shaanxi Provincial Party Committee and the Xi'an Municipal Party Committee. On this day, Baoneng Automobile Group's Xi'an base announced the official completion, and at the same time, the first vehicle of its self-developed new energy xEV platform mentioned above was completed.
At this conference, Yao Zhenhua Baoneng Automobile set a seemingly absurd and crazy Flag-"Baoneng Automobile Group will become a world-renowned automobile enterprise group. We are confident that through 10-15 years in the automotive industry To become a world-class automobile manufacturer,Mobile travel service providers, comprehensive service providers. "Z1z
Xi’an base is Baoneng Automobile Group’s third vehicle manufacturing base after Jiangsu Changshu Qoros Manufacturing Base and Shenzhen Baoneng Automobile Manufacturing Base (formerly Changan PSA Manufacturing Base). It is also the first independent vehicle manufacturing base of Baoneng Automobile Group. The completed vehicle production base with full process technology. According to Yao Zhenhua’s plan, after reaching full production capacity, an annual output value of 45 billion yuan can be achieved. "Next, the Xi’an base will form a base with vehicle production as the leading factor, covering the core of batteries, motors, and electronic control. A new energy automobile industry base for the entire industry chain of parts. It is reported that most of Baoneng Automobile’s 2.3 million production capacity plan is new energy vehicles. However, Yao Zhenhua said that Baoneng Automobile Group will adhere to the development path of “equalizing oil, hybrid and electricity” and take into account the technical route of automobile hydrogen fuel. Implementation of the R&D layout in accordance with the "1+N" model. Three vehicle platforms, multiple products, and dozens of products under development have been developed, covering passenger vehicles such as cars, SUVs, and MPVs. In terms of hydrogen fueled vehicles, Bao Energy Automobile Group will also cover commercial vehicles, logistics vehicles and other fields in the future. Starting from Qoros 7, at least 1-2 new models will be launched every year, and by 2025, from cars, SUVs to MPVs, from traditional fuel vehicles to new energy Models range from A0 to B. According to him, Baoneng Automobile has built 800 4S stores across the country this year, and will build 1,000 direct sales networks by the end of this year. According to news from the shop, Yao Zhenhua’s The ambition is to make the automobile business become Baoneng’s core competitiveness in the next 20 years, and revenue will account for more than half of Baoneng Group’s revenue by 2027. Of course, this ambition has not been recognized by the market, and even believes that Yao has fallen into the dream of building a car, and he is talking about some non-marginal boasting .
However, some analysts have pointed out that as a player in the capital market, Yao Zhenhua, a veteran of the rivers and lakes, should be very clear about what he does. As a claim he always insists Industry serves the country’s ideals, and is the head of the enterprise who comprehensively promotes the three strategies of “manufacturing Baoneng, Technology Baoneng, and People’s Livelihood Baoneng”. The automotive industry allows him to directly complete the two strategic KPIs of manufacturing and technology. Even may be able to use this as an example. Bait, get more government resources .
However, more people in the industry believe that as a novice in the auto industry, it is obviously inappropriate to rely on capital alone. The characteristics of the vehicle manufacturing industry are not comparable to any previous investment The industry does not have obvious comparison firms. In addition to the current decline in the auto market, Yao Zhenhua wants to pay for the Haikou he has boasted, and he needs to learn too much homework. Otherwise, 's huge investment will inevitably be lost unless the drunkard intends. Not in the car at . See you at
. From the "barbarian" to the "intellectual", Yao Zhenhua, who built the car, might also make a good show for his birth.
