Author: Gong Jinhui
recently, new energy automobile stocks skyrocketing, Tesla, to Wei, Xiao-Peng, an ideal market capitalization rising, Jia Yueting other hand, Shen Yin, this carnival has become a spectator, frustrated, who under the rule FF and Singularity are well-known PPT car-making "leaders", and the two PPT car-making skills are comparable.
focuses on the singularity car. Like Weilai and Xiaopeng, it was established in 2014, but the difference is that Weilai and Xiaopeng have already achieved mass production and delivery and successfully landed in the capital market. In contrast, the first Singularity Automobile The mass-produced car iS6 is jokingly called the "jumping ticket king", and the connection is not qualified to be tested by the market, and it is impossible to talk about listing. There is really no harm if there is no comparison, one in the sky and the other underground, I ask for the psychological shadow area of Shen Haiyin.
said that the bounce history of Singularity iS6 is a history of Shen Haiyin’s self-slapped face. As an entrepreneur, his credit has been defeated all the time. It seems that I have committed embarrassing cancer. Please feel it:
2017 In April 2008, Singularity Motors released the first medium-to-large pure electric SUV iS6, and announced that it will realize small-volume production by the end of the year. However, small-batch production did not come as scheduled. In January 2018, Shen Haiyin changed his claim that Singularity iS6 will be mass-produced and listed at the end of the year. It is embarrassing that 10 months later, Shen Haiyin announced that the Singularity iS6 will be postponed, saying that it will be launched around the Spring Festival in 2019, and the mass production plan has not yet been determined.
However, he once again slapped himself and promised to complete the mass production and delivery of the car in the fourth quarter of 2019. However, to this day, the Singularity iS6 still has no signs of mass production and listing on the Singularity official website. Regarding the specific pricing and scheduled information of iS6, it is still a mystery when the mass production will be launched.
Since the beginning of this year, a sudden epidemic has cast a shadow over the mass production of Singularity iS6. Uncertainty has increased, and it is inevitable to postpone it again. Shen Haiyin has been unable to give a specific timetable so far. In this regard, Zhao Qiang, vice president of Singularity Automotive’s strategic brand, said frankly, “The progress of mass production vehicles is indeed affected by the epidemic, not only due to factors such as suppliers, but also market changes caused by the epidemic.”
The mass production of iS6 was blocked. In the past, Shen Haiyin's excuse was to pay attention to polishing products. "Singularity still has too much to learn in car building, especially in the mass production and delivery links. It really needs to be cautious. "In his opinion, Singularity Motors would rather delay the delivery and make a better quality car. To be honest, this is a joke. As the CEO of
, Shen Haiyin should not be ignorant of the importance of grasping the timing of new product launches. Taking a step back, even if the current Singularity iS6 is mass-produced, the quality is very good, but it has been three and a half years since its release. Compared with the latest products, its configuration and selling points are inevitably outdated and outdated, missing the best time to market It's a big flaw, and the quality can't be favored by users no matter how good it is.
Now, Shen Haiyin can justifiably throw the Singularity iS6 unable to mass-produce to the epidemic, at best to make himself feel at ease, but he can't really convince people. The reason is very simple. Before the outbreak, the Singularity iS6 was never successfully promoted in mass production, even if it was a smoke bomb that released FF91 mass production like Jia Yueting was only one step away.
In July this year, Shen Haiyin revealed that Singularity will have good news soon. "The news is currently in a silent period and cannot be released to the outside world. It will be announced as soon as appropriate." The relevant person in charge of Singularity Automobile said. It is speculated that the good news from Shen Haiyin is likely to be the official announcement of a new round of financing by Singularity Automobile. Regrettably, more than four months have passed, and the good news of his spoilers has not been announced, but there is a bad news.
Recently, Anhui Singularity Intelligent New Energy Automobile Co., Ltd. added a piece of information about the person to be executed. The execution court is the People's Court of Tongguan District, Tongling City, and the filing date is November 12 this year. The company is a subsidiary of Singularity Automobiles. Currently, there are three pieces of information about the person subject to enforcement, with a total of over 5.59 million yuan in execution. Perhaps, these small-scale commercial disputes will not make Singularity cars hurt, but the mass production of Singularity iS6 has repeatedly skipped votes, and the negative impact brought by it cannot be ignored.
On the one hand, the revenue contributed by Singularity iS6 is zero, and the company has always maintained a state of only exiting and not entering. It is dangerous in the long run, and the future prospects are not optimistic. On the other hand, it will seriously impact the consumer confidence of users. Some users complained that it has beenFor a whole year, the test drive has not been successful, and Singularity iS6 will no longer be considered.
At the same time, Singularity cars have always had a low sense of existence, and the brand's volume is pitiful, and it is difficult for official microblogs to break zero reviews. Over time, how many users remember the brand is unknown. By the way, the other two products of Singularity Automobile-the iM8 released at the Beijing Auto Show in 2018 and the iC3 released at the Shanghai Auto Show in 2019 have been silent so far. The PPT car-making ability is indeed the same, and it is estimated that they are almost disappearing in user memory.
In fact, in the fiercely competitive new energy vehicle market, we pay attention to the survival rule of not advancing or retreating. Weilai, Xiaopeng, Ideal, etc. seem to perform well, but in fact they are still in a state of walking on thin ice. This must be tightened. Xian goes all out to increase the sense of security. This is the case for the head players of new car-building forces. Singularity cars that are clearly behind are even more disadvantaged in reality, because falling behind basically means out.
Seeing that the extremely extraordinary 2020 is about to pass, Singularity Automobile has a very ordinary, even a bit poor, financing and mass production are not involved, and its "strength" pushes the company to the edge of the cliff step by step. Looking to the future, Singularity Motors can only ask for its own blessings. Whether it can successfully escape from the danger is a test of Shen Haiyin's business wisdom and execution. It is not easy to build a car. Singularity cars are built and cherished!
