Qilu Evening News·Qilu One Point Reporter Yang Meiling
On November 20, the 18th Guangzhou International Auto Show arrived as scheduled. GAC Honda brought three-brand all-star models to the exhibition, unleashing the full range of hard-core products. Since its establishment 22 years ago, Guangqi Honda insists on pursuing dreams with a high-quality development attitude, and has accumulated 8 million users. Guided by user value, GAC Honda has released the “Full Value of Life of GAC Honda Cars”, including: positioning as a “dream fellow” and the power to inspire dreams with users, providing rich cultural value for co-creation; and In-depth insights into car usage trends, the first in the industry to integrate the three core user needs of "commodity value, experience value, and value preservation", to provide users with more diversified car value. Strengthening the value of goods and comprehensively speeding up the electrification strategy, GAC Honda's first pure electric car EA6 is unveiled in a modern fashion, which will bring wonderful pure electric car surprises to more users.
At this Guangzhou Auto Show, GAC Honda takes "THE VALUE FOR NEW TOMORROW I want to enjoy tomorrow" as the theme, and builds a scene-oriented, immersive interactive booth through the popular naked-eye 3D, AR and iBeacon technologies. More intuitively experience the advantages of the full value of life of Guangqi Honda. From now until November 29, welcome to the Guangzhou Automobile Honda booth in Hall 2.2 of Guangzhou Pazhou Convention and Exhibition Center to experience the full value charm of Guangqi Honda; you can also log in to the virtual exhibition hall through the online portal to participate in the online interactive experience, scan the QR code below You can participate.
activates the joy of users and 22 years of fruitful results lead the era of value consumption.
Carrying the car dream of Guangzhou people in 1998, Guangqi Honda took the lead in introducing the Accord (ACCORD), which carries Honda’s “innovative” spirit and world-leading technology, with a strategic insight into consumer market demand. ), to start the dream of car life of Chinese consumers in sync with the world. In the 22 years since its development, under the guidance of the brand slogan "Let the dream go further", Guangqi Honda has always insisted on providing users with value beyond expectations, and has achieved fruitful results in the fields of products, services, and quality, winning user recognition and support, and leading The joy of "value consumption era".
Guangqi Honda takes user value as the guide, relying on advanced technology, and is committed to creating premium models in mainstream market segments. Through the continuous introduction of Honda FUNTEC technology, GAC Honda has not only expanded the application of the Honda SENSING (safety super-sensing) intelligent driving assistance system and Honda CONNECT (intelligent connection) system to more models, but also accelerated the improvement of "naturally aspirated, SPORT TURBO, "SPORT HYBRID and SPORT EV" four power layouts form a strong product matrix competitiveness. This year, GAC Honda actively embraces the changes in the new market, launching a variety of products, including the new AVANCIER, ALL NEW FIT and GAC Honda's first pure electric SUV VE-1. As a key part of Guangqi Honda's electrification business, the introduction of i-MMD sharp and hybrid technology continues to accelerate. Following the Accord (ACCORD) and Odyssey (ODYSSEY), in 2020, GAC Honda has launched the Haoying (BREEZE) Rui·Hybrid and Lingpa (CRIDER) Rui·Hybrid, completing the sharp·Hybrid in the “mid-class cars, middle-class cars,” The comprehensive coverage of the "premium sedan, SUV and MPV" market has become a joint venture with the largest number of hybrid vehicles in China. In order to convey the charm of i-MMD ALL Range Sporty (ALL Range Sporty) to more consumers, this year Guangqi Honda established the "Rui·Hybrid Alliance". So far, the cumulative sales volume of the AR Range Sporty has exceeded 200,000. The cumulative sales from January to October this year reached 95,538.
Guangqi Honda always insists on putting customer satisfaction first, constantly innovating service models, and continuing to create joy for users. Under the guidance of the brand-new service brand "Fun Link", GAC Honda continues to try new service measures based on the four core concepts, including launching the FUN Plogging environmental protection public welfare activities, and accelerating the promotion of special store pickups. Car delivery, transparent service, e-integration, and other services. At the same time, special store co-creation and sharing pilot activities are carried out to further innovate the 4S standard in the 3.0 era. Services become more transparent and users are more recognized. Guangqi Honda has beenRanked among the top in the service satisfaction survey. This year, it ranked TOP3 in the sales satisfaction (SSI) and after-sales satisfaction (CSI) surveys initiated by the world's authoritative third-party evaluation agency JDPower In the CACSI survey of satisfaction, it won the No. 1 joint venture brand in one fell swoop.
adheres to the strategy of "all models are fine products", and Guangqi Honda's products are well-known for their high quality. In the "2020 China New Car Quality Research SM (IQS)" survey report released by JD Power on October 15, 2020, Guangqi Honda stood out among many brands and won the No. 1 mainstream car market, of which the tenth generation Accord (ACCORD) It has also won the No.1 mid-size high-end sedan, and the new AVANCIER also won the No.1 large SUV segment. The high value retention rate formed by high quality and high brand value provides users with additional intangible assets and gives users real value. In the Red Sandalwood Award in the "2020 China Automobile Value-Holding Rate List" issued by 58.com·58 Auto and JD Power on November 18th, Guangqi Honda won the second place in the value-preservation rate of manufacturers, and many of its models won their respective market segments. Among the top three on the list, Accord (ACCORD) and Fit (FIT) won first place, Odyssey (ODYSSEY) and Binzhi (VEZEL) won second, and AVANCIER won third.
senses the joy of users and responds to the challenges of the post-epidemic era with innovation. In the post-epidemic era, changes have permeated every aspect of life, and people's consumption patterns are also undergoing tremendous changes. With the marketing challenges brought about by the normalization of epidemic prevention and control and the younger generation of aboriginals’ love of digital interconnection, Guangqi Honda actively embraces innovative online marketing, and combines the preferences of young people to carry out multiple “short, flat, and fast” The online press conference won unanimous praise from the media and netizens. Among them, the launch conference of the new fourth-generation fit (ALL NEW FIT) is more in line with the preferences of the pan-Z generation, creating the industry’s first 3D interactive game online conference, allowing users to enter the FIT VIRTUAL WORLD from a first-person perspective and pass Collect energy balls to unlock five regional scene experiences and experience the diverse fun of FIT life.
The fourth-generation ALL NEW FIT (ALL NEW FIT)
brings about changes in the post-epidemic era, and it also changes the future trend of the automotive industry. From an industry perspective, the electrification trend of automobile consumption has been improving for a long time. The "Energy-saving and New Energy Vehicle Technology Roadmap (Version 2.0)" published by the Chinese Society of Automotive Engineering in October 2020 pointed out that energy-efficient and new energy vehicles will be Each accounted for 50%, and hybrid power will be promoted in the automotive field as the most important energy-saving technology.
From changes in consumer life to favorable industry policies, all are driving auto companies to act accordingly. Guangqi Honda takes the lead in in-depth insight into future trends and changes, and is guided by user value, accelerating the transformation to continue to lead the next new era and provide more value to new users in the future.
accelerates the joy of users and releases the strategy of "Guangqi Honda Car Life Full Value"
has different dreams in different eras, and dreams are changing. GAC Honda's original intention to accompany users to pursue dreams remains unchanged. In order to better accompany users in pursuing their dreams, Guangqi Honda has formulated the 2030 vision for the next ten years-creating infinite possibilities for you to enjoy your mobile life intelligently, and use this as the driving force to keep moving forward. Under the guidance of the 2030 Vision, in order to allow more potential users to have a concrete perception and existing users to have a deep understanding of the future car life brought by Guangqi Honda, Guangqi Honda has released the "Guangqi Honda Automobile Life Value". Starting from 8 million users, we will establish a new relationship with users that stimulates each other and creates together. In terms of car value, Guangqi Honda integrates the three core advantages of "commodity value, experience value, and value preservation", which runs through the entire life cycle of users' "pre-sales, in-sales, and after-sales" cars. In terms of co-creating cultural value, Guangqi Honda creates cultural value with common love, reconstructs the relationship between fans, establishes a brand-new ecology between brands and users, and brings more joy to users in the new era.
Commodity value refers to the technical pleasure and product value that users intuitively feel when driving. On the basis of the continuation of the strategy of "all models are fine products", in the future, Guangqi Honda will accelerate the introduction of FUNTEC technology, expand the application range of advanced technology, and continue to introduce hybrid products.Strengthen the "Rui·Hybrid Alliance" camp and lead the new pattern of the hybrid market. In addition, relying on Honda's electrification technology, more pure electric models will be launched in the future. The first pure electric sedan EA6 of Guangqi Honda unveiled at this year's auto show is a "new species" based on the second-generation GEP platform and brings a unique experience with the unique appearance of electric vehicles. The appearance is based on the design concept of "modern modern × fashionable technology". The front face design is unique and exquisite. The sharp faceted waistline theme meets the tight curved surface, forming a strong contrast and showing individuality; as the first model introduced by Guangqi Honda to the shareholders of Guangqi The pure electric car, EA6, was developed by the GAC Research Institute based on the advanced and younger brand connotation of GAC Honda, and optimized and upgraded based on the user experience of GAC's new energy products. It is a product that is jointly developed by powerful forces and integrates the superior advantages of both parties in technology, production, channel software and hardware, and services. In the future, EA6 and VE-1 will form the twin stars of Guangqi Honda's "SUV+Sedan", marking a strong mark for the electric landscape of Guangqi Honda.
GAC Honda’s first pure electric car EA6
is GAC Honda’s strategic model for the MPV market. After 18 years and four generations of evolution, Odyssey has gained the love of 600,000 elite family users. It is a well-deserved star model in the MPV market. ". In response to the trust and expectations of 600,000 car owners, at the Guangzhou Auto Show, Guangqi Honda launched a new and upgraded 2021 Odyssey (ODYSSEY) sharp and hybrid. On the basis of retaining the value advantages of the original MPV, the new car adds "Venice Blue" new car color, giving ODYSSEY more young genes with more personalized colors, and providing young elite family users with more car options. The
experience value is the overall experience of the user in the car life, covering a series of high-quality services that users enjoy before, during and after sales, as well as peripheral activities initiated by the brand and co-created and shared with car owners. In order to provide users with better experience value, this year, Guangqi Honda comprehensively deepened Digital Transformation Reality, breaking through the traditional one-way communication between the brand and users, realizing two-way communication and interaction between the brand and users, and further enhancing users' intimacy with the brand. GAC Honda used the digital interactive technology of the fourth-generation All New Fit (ALL NEW FIT) launch conference to upgrade the GAC Honda Virtual Showroom. By using 3D modeling technology to create a vehicle model that is 100% consistent with the actual vehicle, users can see the dynamic and static display of the entire vehicle system comparable to the actual vehicle in the cloud exhibition hall. In the first half of next year, Guangqi Honda will also introduce professional consulting seats to provide customers with online one-on-one car introduction services. Users can enjoy one-stop high-quality services such as car viewing, consulting, and car purchase without leaving home.
GAC Honda Virtual Showroom, GAC Honda Virtual Showroom
condensed joy, FUN enjoys the excitement, GAC Honda member platform "FUN Xianghui" will be launched simultaneously on the official micro, official website, shopping mall, etc. on October 15. "FUN Club" includes three basic functions: "Member Sign-in", "Member Activities", and "Car Service". In the future, it will continue to enrich the functional sections, such as "Member Level", "Points Exchange", "Points Mall", "Additional redemption function", etc., provide members with exclusive privileges and the ultimate experience, and strive to become a car life platform that makes users' car life more convenient, preferential and enjoyable. At the same time, the “transparent service e-integration” created under the brand-new service brand proposition of “Fun Link Create and Enjoy Car Life” will accelerate nationwide promotion, and the pilot social interconnection & co-creation and sharing of special stores will gradually spread nationwide. Guangqi Honda looks forward to continuing to provide users with innovative experiences in future car life.
GAC Honda member platform FUN enjoys the
guarantee value, that is, the asset value brought by users owning GAC Honda cars, is the most differentiated added value provided by GAC Honda to users, and has become an increasingly important core competition for GAC Honda in the future force. Combining the advantages of GAC Honda's high value retention rate, GAC Honda has jointly launched a "value preservation financing" product, which combines auto finance with value retention repurchase to provide customers with a worry-free car purchase plan. The down payment is as low as 10,000 yuan and the monthly payment is only Starting from 1,000 yuan, after the financing expires, customers can choose flexible disposal methods such as replacement, purchase, and extensionAt the same time, you can also enjoy the high-value-preserving repurchase service, so that customers can use the car more at ease, upgrade and exchange cars more worry-free! At the same time, Guangqi Honda further extended the used car online auction platform for special stores to provide users with an efficient and professional vehicle evaluation experience. Through the used car online auction platform, users can get fast and accurate quotations, realise used cars at a more secure and accurate price, and enjoy the value-preserving surprises of owning Guangqi Honda cars.
co-creating cultural values is a bond between Guangqi Honda and its users' fans. As a dream fellow, Guangqi Honda takes dreams as its origin and encourages more users to pursue their dreams and explore more possibilities for themselves. "If you have a dream and dare to chase, I will walk along the way", Guangqi Honda and its users inspire each other and become each other's "partners". This kind of "human touch" brand charm has attracted 8 million high-quality users and reconstructed the relationship between fans in the new era and created a new form of relationship together. For example, Guangqi Honda has set up a dream stage for the "Hot Dream Festival", and users have realized their faith in the brand with loyalty and love. Brands and users have established a deep relationship with common love and beliefs, influencing each other and achieving each other, vividly interpreting the benign symbiosis between the brand and users of "One day, long life". Looking back at 22 years of development, Guangqi Honda insists on user value-oriented, innovating and improving in a series of fields such as brand, product, service and quality, and achieving high-quality development with a stable system. From 0 to 8 million, every product and every service embodies Guangqi Honda's persistent pursuit of excellent quality. The trust of every high-quality user is the embodiment of Guangqi Honda's brand belief in achieving user joy. In the face of market changes in the post-epidemic era, GAC Honda, backed by 22 years of fruitful corporate achievements, and guided by the 2030 vision of "creating you with infinite possibilities for your smart and enjoyable mobile life", it provides users with coverage for the entire car cycle "The full value of life of Guangqi Honda car", want to enjoy the future, strive to become a brand that users love and actively choose and trust for a lifetime, and let the dream go further!
