The mainstream development direction of automobiles has now changed, from the original fuel vehicles to the current new energy vehicles. This is not particularly good news for many domestic vehicles. It has finally achieved certain development in the field of fuel vehicles. Now they are about to be eliminated again, which is a huge blow to them. Vigorously developing new energy vehicles is our country’s 14th Five-Year Plan, and various places have responded actively. Some pilot places even directly ban the sale of fuel vehicles. For example, our country's Hainan Province, so this is a very huge challenge for fuel vehicles, and many models even fell directly.
A domestic brand we are going to talk about today is Lifan Group, which suffered heavy losses during this period. The overall performance of Lifan Group in the automobile market is relatively ordinary and can only maintain normal development. However, the automobile market is now undergoing transformation. Many consumers have given up buying fuel vehicles and set their sights on new energy vehicles. The group suffered heavy losses, losing hundreds of millions of yuan in just four months. Another domestic car is cold! The inventory truck was covered with moss, and CCTV criticized it by name. Netizens said that the name is not lucky.
For Lifan Group, we may be the first to think of not cars, but motorcycles, because Lifan started with motorcycles. Later, the country's control on motorcycles became more and more strict, and Lifan motorcycles were increasingly subject to In order to seek development as a last resort to transform into a car, the performance in the field of fuel vehicles was ordinary. Due to technical reasons, only small cars could be produced, but the profits of these cars were very low and the pressure of competition was very high. Life is very difficult.
After many considerations, Lifan decided to launch a new model to attract consumers and promote the development of the company. This model is Lifan Xuanlang, but the performance of this car after its launch is not very satisfactory. There are very few people. Xuanlang is positioned as a family SUV, but because Lifan used to make motorcycles, many people don’t believe in the technology of making cars, so few people are willing to buy it, and there is too much inventory. , And from the employees of Lifan Group, we can know that Xuanlang's inventory is not only large, but also very long, and many vehicles have already appeared on moss. The launch of new models of
has been questioned. Lifan Group can be said to be on the verge of bankruptcy, but if there is nothing new to attract consumers, it will only be acquired or bankrupt. We feel a pity for the current situation of Lifan Group. If it does not rush into the auto market because of the country’s restrictions on motorcycles, the current situation may not be like this. The country does not currently prohibit motorcycles. It is just that more regulations have been carried out on motorcycles to protect the lives and property of the people. If Lifan can learn from famous motorcycle brands such as Harley, tap some potential consumers, and make some adjustments to the product structure, it will still make great progress. Spatial.
Regarding the current situation of Lifan Group, I think the correct approach is to stop the loss as soon as possible. Since there is no achievement in the field of fuel vehicles, then grasp the trend of the development of the times to engage in new energy vehicles or continue to do their own business, and the company Step by step to get back to the right track and get rid of the current situation, these are what Lifan Group should do now, rather than letting oneself go and breaking the can.
