were surpassed by SUV models for the first time in 2018, the fatigue of the A-class sedan market is obvious to all. However, this situation has changed significantly this year. Statistics from
show that among the top ten domestic auto companies in terms of sales volume in the first half of 2020, the best-selling models of seven auto companies are A-class cars. Experts in the industry commented that this market segment is also the foundation for enterprise development and brand competitiveness. "Stable A-level products also stabilize the cornerstone of enterprise development." Beijing Hyundai's seventh-generation Elantra, which was recently launched by
, is clearly aimed at this opportunity. As Beijing Hyundai's main force in the A-class family car market, the seventh-generation Elantra has launched a total of 6 models with a price range of 99,800 to 141,800 yuan.
"After launching this car in South Korea, we decided to launch the seventh-generation Elantra in China and later in the United States. This model will also be launched in the global market early next year." Beijing Hyundai General Manager Cui Dongyou told reporters that China It is the first overseas market for the seventh-generation Elantra to try new things outside of South Korea. In his view,
only took 220 days to introduce a new generation product and put new technologies and new platforms into it. "Beijing Hyundai's actions prove that it attaches importance to the Chinese market and is sincere to consumers."
According to reports, the seventh-generation Elantra is based on Hyundai's third-generation technology platform i-GMP, which brings the longest wheelbase in its class and spacious and comfortable space performance.
In addition, the 4.9L ultra-low fuel consumption brought by the new generation of engine system Smartstream and 0.28 ultra-low wind resistance system further meets the core needs of consumers for A-level products.
"Any commitments we make to consumers are very detailed and very specific, and we hope to exceed everyone's expectations." Xiang Dongping, deputy general manager of Beijing Hyundai, said that the seventh-generation Elantra has the most comprehensive 23 smart assistants in its class. The driving system can realize L2+ level automatic driving, which is worthy of the word "leapfrog." It is worth mentioning that, in addition to the leapfrog product, the seventh-generation Elantra also tries to provide surprises in terms of service. It is understood that the new car has simultaneously launched a number of preferential policies such as "free basic maintenance for life, ultra-high value-preserving repurchase, refundable and exchangeable within 30 days" and other preferential policies.
“These seven welfare policies basically cover the pain points and concerns of users in the whole process of buying, using, and maintaining a car, and provide the new generation of young people with easier and lower threshold car purchase opportunities.” Xiang Dongping said, “Hope. Bring Beijing Hyundai’s strongest products and the best quality service to Beijing Hyundai’s most loyal fans and customers.” According to reports, the seventh-generation Elantra and Festa will form a pair of “combined punches” to attack the A-class car market. ". Among them, the seventh-generation Elantra will be mainly oriented to young consumers who are fancy high-profile and prefer the experience of smart connected cars, while Festa is oriented to consumers who have higher demands for power and driving control.
"In the world's largest automotive market, in order to bring good products to Chinese consumers, and at the same time to meet their needs, we will spare no effort to go all out." Cui Dongyou frankly said that the global automotive industry is undergoing industrial transformation At the turning point of the automotive industry, technology upgrades and intensified competition pose new challenges to the development of auto companies. According to him, Beijing Hyundai put forward the brand strategy direction of changing from "modern speed" to "technological modern", and launched a number of cutting-edge technologies and HSMART+ brand technology strategies.
"Beijing Hyundai is accelerating its transformation from a mere auto manufacturer to a'smart mobile solution provider'." Cui Dongyou said that the seventh-generation Elantra not only brought Beijing Hyundai a new force in the market, but also brought demonstration of technological strength , Realize new opportunities for brand upgrading. (Xu Yajie, China Youth Daily and China Youth Daily reporter)
Source: China Youth Daily Client
