From the quality list to the brand loyalty list, JDPower showcases the US automotive consumer market to consumers around the world through an intuitive ranking method. It is obvious that Japanese cars have become an indispensable member of the US market, with quality and loyalty. All ranked high.
J.D. Power is based on car transaction data from June last year to May this year, and measures whether car owners will choose the original brand when changing vehicles, showing the brand loyalty in the US car market as a percentage.
I will give you a notice, and the Japanese car slaughter list is the last laugh.
There is a premise for this list, which only counts popular brands, so luxury brands are not included in the statistics.
It can be seen from the list that the top three are still Japanese brands. The difference is that Subaru has become the most loyal brand, followed by typical Liangtian, where Subaru’s brand loyalty is 61.5%, which is Among the user groups surveyed, 61.5% of Subaru owners said that the next car might still be a Subaru. The statistics of
is based on a survey completed in the case of brand owners. For example, among the Toyota owners surveyed, 59.5% would still choose to replace Toyota.
In the US market, Volkswagen is not a mainstream brand, which makes its brand loyalty not high. Only 38.1% of Volkswagen owners surveyed are willing to replace Volkswagen. Of course, this is not Worst of all, the overall brand loyalty of American cars is not high.
Among them, the highest is Chevrolet, 49% of users said that the next car will still be a Chevrolet, but the loyalty of GM GMC and Buick has declined significantly, of which GMC is only 37.5%, while Buick has fallen to 28.3% .
The worst is smart, only 14.3% of car owners would consider changing to another car.
In fact, the interesting thing is that you can see different information from this list. This list is more like a brand quality recognition list, which is developing in the earlier American market. In China, cars do not have strong brand influence. For American consumers, cars are more of a commuting task.
Therefore, practicality and durability are very important. Japanese cars have the best quality, followed by Korean cars and German cars, followed by American cars, Chrysler and smart are also in line with the facts.
cares more about quality, because repairing cars in the United States is not only cumbersome and costly, so in the wider American market, it is actually very important to buy a more durable family car.
Of course, the consumption status in the United States is completely different from that in China. The United States, where large pickup trucks are popular, also uses cars as the most basic production tool. Ford, Toyota, and Chevrolet are typical pickup truck manufacturers based on practicality. Principles rank high in the loyalty list.
For example, for Ford, 54% of car owners consider buying another Ford, possibly replacing it with a larger and newer pickup.
Of course, for more consumers, buying a car is still a daily transportation. In the United States, where the price of oil is like water, quality is actually the most important. On the contrary, Japanese cars sold in the United States are not only Only the quality is good and the size is not small, it is also completely in line with the aesthetics. The big men such as land cruisers, runners, pilots and sequoias have become the favorites of American consumers.
has always been unpopular in the American market. Compared with the slaughter Toyota Honda, General Volkswagen can only secretly hurt itself.
