BAIC "digging corner" Cadillac CT6 designer PK SAIC Roewe Shao Jingfeng, GAC Trumpchi Zhang Fan

2020/04/1409:03:02 car 620

In the current domestic automobile market, "appearance" may have become a decisive factor in consumers' car purchase choices. With the changes in people's aesthetic needs, major auto manufacturers have higher and higher requirements for vehicle styling, and they have recruited excellent automotive design talents to inject more attractive design elements into their new products. In 2017, BAIC "drilled" Cadillac CT6 designer-FRANK WU, and now serves as the brand design director of BEIJING. He has a good match with SAIC Group Shao Jingfeng and Guangzhou Automobile Group Zhang Fan.

BAIC

BAIC

BEIJING brand design director FRANK WU, now also a visiting professor at the Central Academy of Fine Arts, and a visiting professor at the American Academy of Creative Design. He has served in General Motors for 7 years, leading the Cadillac CT6 model, Escala concept car design, and won the Best Designer Award, Best Car Design Award, Best Concept Car Design Award and other awards. Frank joined the BAIC design team in 2017 and has now led the design and development of C41, C62, C71 and other new models.

Before graduating from university, FRANK WU had interned in Ford, Lotus and Honda successively, worked as an exterior design intern in Ford's forward-looking design department, worked as a strategic design intern in Lotus (U.S.) engineering department, and worked as an intern in Honda Technology ( Japan) as a design intern. After graduating from university and entering Cadillac, FRANK WU participated in the design of 5 cars, including 3 production cars and 2 concept cars. Among them, everyone is familiar with the new CT6, which was launched in 2016, and also includes the next generation CT6.

BAIC

After understanding the development history of major domestic auto brands, we can actually find that many car companies, including Changan, FAW, Dongfeng, etc., have suffered from the disadvantage of backward product modeling. Facts have also proved that the traditional car styling design can no longer meet the current and future consumer demand for automotive products. This has also led many brands to invest huge sums of money to improve the styling of automotive products, and they have achieved initial results. For example, BYD's Dynasty series, Geely's ICON, and Changan's U-NIT, which will be listed, have all won the favor of most consumers. The X7, the first model brought to us by the BEIJING brand, will also be a blockbuster with a sense of technology and sports, and an A+ class SUV.

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