Recently, a well-known British organization released the "2020 Global Brand Portfolio Top Ten Auto Group Ranking List".
The list shows that Geely Group ranks ninth with a total brand value of 18 billion U.S. dollars (approximately RMB 127.7 billion). It is the only domestic automobile group that squeezed into the top ten. Its brands also include Volvo and Proton , Lynk, Lotus. The German Volkswagen Group tops the list, with global well-known automobile brands such as Volkswagen, Audi, Porsche, Bentley, and Bugatti.
Honda ranks No. 5 with a brand value of 34.5 billion U.S. dollars, and Acura is its high-end brand. Honda was founded in the 1940s. After more than 70 years of development, Honda now ranks among the top ten in the world in terms of auto production and scale. In addition to automobiles, it also has motorcycles, engines, agricultural machinery and other products.
is ranked fourth by BMW Group (BMW) with a brand value of US$45.2 billion and its sub-brands include Rolls-Royce and MINI. BMW was founded at the beginning of the last century and has a history of more than one hundred years of development. It is a world-renowned luxury car brand with products sold all over the world. BMW has been the world's number one high-end car manufacturer for 16 consecutive years.
Toyota Group (TOYOTA) ranks third with a brand value of US$74.8 billion. It has been 83 years since Toyota was founded. In its early days, it mainly manufactured textile machinery and is now one of the world's largest automakers. Its sub-brands include Lexus and Subaru, and the number of employees exceeds 370,000.
is ranked second by Daimler AG, with a brand value of US$76.3 billion. Daimler Group was founded in the 1880s. After more than a hundred years of development, it has become the world’s leading manufacturer of luxury cars and trucks. It owns Mercedes-Benz, a world-renowned luxury car brand, and has nearly 300,000 employees. .
Volkswagen Group tops the list with a brand value of US$113.6 billion (approximately RMB 806 billion) and is also the only auto group on the list with a brand value of more than US$100 billion. Founded in the 1930s and headquartered in Wolfsburg, Germany, Volkswagen is the world's most powerful multinational automobile group. According to our understanding, the company's business covers automotive R&D, production, sales, auto parts, car rental and other fields, with more than 600,000 employees.
The sales revenue of Volkswagen Group reached 252.6 billion euros last year, which is equivalent to more than 1.94 trillion yuan. A total of 10.97 million cars were sold, making it the world's No. 1 car company in sales. Among them, 4.2 million vehicles were sold in the Chinese market.
In fact, the global automobile market has not been prosperous in the past two years, and the traditional automobile industry has been challenged by the new energy automobile industry. In particular, the rapid rise of new energy automobile giant Tesla in recent years has brought certain pressure to major traditional car companies. In this context, major auto companies have deployed in the field of new energy vehicles. It is foreseeable that the competition in the new energy automobile industry is bound to intensify in the future.
