On January 1, 2023, Tesla gave consumers a New Year "gift package" : "limited-time insurance subsidy of 4,000 yuan, limited-time delivery incentive of 6,000 yuan."
users who purchase Model 3 and Model Y (including show cars and test drives, but certified second-hand cars do not participate in the event) can enjoy a 6,000 yuan delivery incentive from January 1 to February 28, 2023; if they purchase the corresponding car insurance through Tesla’s cooperative insurance agency, they can enjoy an additional 4,000 yuan insurance subsidy, for a total subsidy of 10,000 yuan.
In fact, the so-called New Year gift package is just a continuation of the event in December 2022, when the same preferential policy was in place. In addition, Tesla has also launched a limited-time benefit in December. In addition to a 4,000 yuan insurance subsidy, there is also a 20,000 point reward (can be exchanged for vehicle accessories and peripheral products).
Tesla has launched many preferential policies since the end of October last year. It first reduced prices by 14,000-37,000 yuan, and then introduced insurance subsidies and delivery incentives. Many netizens speculated that Tesla's frequent actions may be related to the reduction in the number of orders. In order to achieve the annual sales target, had to trade price for volume.
Moreover, Tesla's Shanghai factory was suspected of suspending production in the last week of December, which aroused the speculation of many netizens, and there were many voices that badmouthed Tesla.
Let us look forward to Tesla's sales data in December and see whether there can be significant growth with the support of preferential policies. It is worth mentioning that Tesla delivered more than 650,000 vehicles from January to November 2022, which has exceeded the total sales for the whole year of 2021.
is written at the end:
Regardless of whether it is a strategy adopted to stimulate sales due to the reduction in the number of orders, Tesla can still show such "sincerity" when the prices of some independent brands increase. Should you consider making friends with it? Also, the cold light silver color scheme is said to be very popular, so hurry up and arrange it for free.
