As 2022 draws to a close, the travel industry continues to move forward amid challenges and opportunities, and residents’ taxi travel needs and travel trends are gradually undergoing new changes.
On December 28, T3 Travel released the "2022 Travel Consumption Report" (hereinafter referred to as the "Report"), taking stock of the travel consumption characteristics of users in 2022. The "Report" shows that 53% of users' taxi frequency has increased year-on-year, and commuting to and from get off work has surpassed leisure and entertainment as the primary demand for taxis. Young groups such as those born after 1995 are keen to go to paid study rooms, libraries and other places to prepare for exams, resulting in a 300% year-on-year increase in orders to self-study rooms .
reviewed and analyzed data such as drunk taxi registration and night rush hour travel. The "Report" shows that Qingdao is the city where people drink the most, and Hangzhou is the city where people get off work the latest.
In addition, in addition to the annual travel consumption report, users can also view their 2022 travel report through the T3 Travel APP.
Taxi-hailing travel is popular during the summer, and orders from other places have tripled year-on-year.
Summers are humid and hot, while winters are windy and cold. Summer and winter have always been the peak seasons for the online taxi-hailing industry. Different from previous years, in 2022, the peak season for online car-hailing will focus on summer.
The "Report" pointed out that judging from the monthly order volume distribution in 2022, coupled with the impact of factors such as the Spring Festival holiday and repeated epidemics, people's demand for taxi travel in spring has been suppressed to a certain extent. According to data from the National Climate Center, this summer is the hottest in 60 years, which has further concentrated the release of people’s travel needs. Therefore, June, July and August have become the three months with the largest number of taxi rides. The booming summer travel market also demonstrates the vitality and strong resilience of the Chinese economy.
Traveling and visiting relatives are people’s main needs for summer travel. Judging from the situation of users calling T3 to travel in non-local cities, the overall number of passengers’ non-local orders in July and August was three times that of the May Day holiday. In addition, during the National Day holiday, out-of-town travel orders also hit a new high, 3.4 times that of the May Day holiday.
Throughout the year, the overall frequency of people taking taxis has not decreased. According to the "Report", in 2022, the frequency of taxi rides for 53% of users will increase year-on-year, 30% of users will remain the same as last year, and 17% of users will decrease year-on-year. Among them, Ms. Liu, who lives in Chengdu, placed 238 orders on the T3 travel platform in one year and won the honor of "Order King".
Chongqing passengers love taking taxis to and from get off work, and those born after 1980 are the latest to get off work
If summer leisure and entertainment demand dominates, how will the overall travel situation change in 2022? Affected by the epidemic, commuting has become the primary demand for taxis in 2020, surpassing leisure and entertainment. In 2021, leisure and entertainment demand will return to the first place. The "Report" shows that in 2022, among many travel needs, commuting to and from get off work, leisure and entertainment, and visiting relatives and friends will rank in the top three. Specifically, commuter orders accounted for the highest proportion in December.
So, in which cities do residents prefer taking taxis to and from get off work? According to the "Report", Chongqing, Chengdu, Guangzhou, Shenzhen, Nanjing, Wuhan, Changsha, Hefei, Shanghai, and Hangzhou are the ten cities with the highest proportion of commuting orders. It is worth mentioning that the number of commuter orders in five cities including Ningbo, Foshan, Qingdao, Suzhou and Xiamen has increased by more than 100% year-on-year.
According to the statistics of the "Report", overtime hours are calculated starting from 18:00. Hangzhou is the most "volume" city, and the average daily off-duty time is 1 hour later than in 2021. Shenzhen, Shanghai, Guangzhou, Chengdu, Chongqing, Nanjing, Suzhou, Wuhan, Zhuhai follow closely, ranking second to tenth in the list of the most "volume" cities.
From the perspective of age distribution, those born in the 1980s find it most difficult to achieve “the freedom to get off work”, and the average time to get off work is the latest. The "Report" pointed out that due to financial pressures such as housing, children and supporting parents, the daily overtime hours of the post-80s generation increased by 1.5 hours compared with 2021. Getting off work after 22:00 is a true portrayal of many post-80s generation. The post-90s generation ranked second, with daily overtime hours increasing by 1 hour year-on-year, while the post-95s generation increased by 0.7 hours. The older people born in the 1970s work the least overtime.
Public examinations for postgraduate examinations are popular and paid study rooms are popular. Orders in non-first-tier cities are growing strongly
Faced with an increasingly "volume-intensive" job competition environment, public examinations, postgraduate examinations, and compilation examinations have become popular choices, and more and more people are seeking to "go aboard." Data show that the number of applicants for the National Postgraduate Unified Entrance Examination in 2022 has reached 4.57 million, the number of applicants for national teaching qualifications has reached 11.442 million, and the total number of applicants for the 2023 National Examination has exceeded 2.5 million.
Going to a paid study room to "spend money to buy self-discipline" has become popular. The "Report" shows that in 2022, orders to paid study rooms will increase three times year-on-year, and orders to libraries and bookstores will also increase 1.8 times simultaneously. In terms of age distribution, those born after 1995 (born between 1995 and 1999) ranked first with 56%; followed by those born after 90, accounting for 28%; those born after 2000 ranked third, accounting for 13%; those born after 1985 accounted for the lowest, accounting for 3%.
Paid study rooms in non-first-tier cities are quite popular. According to the "Report", the top ten cities with the largest orders for paid study rooms in 2022 are Wuhan, Chengdu, Chongqing, Hangzhou, Changsha, Nanjing, Zhengzhou, Jinan, Lanzhou, and Qingdao, basically new first-tier cities and second-tier cities.
Qingdao has the most obvious growth in reporting drinking alcohol. Passengers in these cities love to throw away things
While ensuring the safe travel of users, the platform has launched a series of services such as reporting drinking alcohol, which also reflects new consumption trends.
Since the above service was launched in March 2022, passengers have reported driving under the influence of alcohol approximately 12 million times. The "Report" pointed out that the reporting rate of drunkenness in major cities has increased significantly, with Qingdao increasing by 120% year-on-year, and Harbin and Chongqing increasing by more than 100%. From the overall data, the growth rate of first-tier and new first-tier cities is significantly higher than that of second-tier and third-tier cities.
From the perspective of regional distribution, Qingdao, Harbin, Chongqing, Shanghai, Shenzhen, Zhengzhou, Nanjing, Shenyang, Wuhan, Taiyuan and other cities have the largest number of passengers reporting drunkenness, making them the top ten most drinking cities. In addition to Qingdao, Harbin and Shenyang squeezed into the top ten list, which basically confirms people’s impression that Northeastern and Shandong people can drink.
In addition to reporting alcohol consumption, when taking an online ride-hailing service, you can always hear the reminder "Please bring your belongings with you", but many passengers still lose their belongings. According to platform statistics, among the many items lost by passengers, mobile phones accounted for the most, accounting for 21%; followed by identity cards and other documents, accounting for 16%; and headphones and other digital products also accounted for 10%.
Passengers throwing things also have regional differences. The "Report" also shows that Shanghai, Chengdu, Hangzhou, Guangzhou, and Wuhan rank in the top five in the list of cities where things are most lost.
Serves 2.9 million trips for the elderly. Drivers have received over 100 million positive reviews
It is worth mentioning that the platform’s “one-click taxi” function also allows more elderly people to fully enjoy the convenience brought by intelligent services. In the whole year of 2022, on the T3 travel platform, the number of elderly people traveling using the "one-click taxi" function will reach 2.9 million.
Among the 2.9 million elderly trips, the 60- to 70-year-old age group accounted for the highest proportion, accounting for 58%, while the 71-80 years old and those over 80 years old accounted for 27% and 15% respectively. The proportion of elderly people choosing to hail a ride by themselves is increasing day by day. 35% of the elderly choose to call a taxi themselves, and 65% ask their children or other family members to call a taxi on their behalf. From the perspective of destinations, hospitals, airports and other transportation hubs, shopping malls, supermarkets, schools and other types of addresses are the most common destinations for the elderly.
not only helps the elderly travel, nearly 1,000 drivers voluntarily joined the anti-epidemic special operations fleet and the college entrance examination love support fleet established by T3 Travel, free of charge to meet the travel needs of more than 300,000 people during the epidemic, and escorted more than 700 candidates to travel safely.
The loving and kind deeds of the drivers have also been recognized by passengers. As of December 27, passengers have sent more than 100 million five-star comments to drivers throughout the year. "Thank you for your hard work", "safety", "good service", "warm-hearted" and "professional" are the top five most popular messages.
Red Star News reporter Hu Pei
