If Feifan Auto has always hoped to bring users a "playful" high-end SUV, then Feifan R7 can be said to have "done it". With the world's first mass-produced AR-HUD head-up system, support for battery swapping mode, and ultimate technological charm, Feifan R7 is definitely not a "scooter" in life, but a travel partner that improves the quality of life of car owners.

As a "refresh" of Feifan Auto's brand image, Feifan R7 does have too many highlights worthy of praise. The powerful power, ultra-realistic smart cockpit and minimalist luxurious texture all make it refreshing and unique in the industry. Recently, Feifan Auto's "Kepler Planet Discovery Camp" arrived at Guangzhou Station , and we had the opportunity to experience its extremely intelligent charm.
Simple yet extraordinary intellectual charm
As Feifan’s flagship SUV, R7’s minimalist design style is eye-catching, and the concept of “not complicated is extraordinary” runs through the interior and exterior design. The minimalist lines express the pure mechanical aesthetics of the car, while the extremely intelligent technology gives the product strong vitality. This product fully demonstrates the design concept of "less is more". Simple yet extraordinary, this is the most appropriate description of R7. Behind the minimalist design are “superior features” that satisfy all your imaginations about technology. Luxurious technological configurations such as 0.238Cd wind resistance coefficient, panoramic canopy, frameless doors and induction electric door openings, somatosensory monitoring steering wheel, streaming media rearview mirror, BOSE theater-level surround 14 speakers, etc. are all available on the Feifan R7.

Entering the car, it is still an elegant and simple design without losing a sense of luxury. R7’s “3+1 giant screen” is the biggest highlight in the smart cabin. This is the largest true-color triple screen among mass-produced models of a Chinese brand. From the driver's seat to the co-pilot's seat, it is seamlessly connected into an integrated giant-screen center console. It is very shocking and is known as the "screen tyrant" in the smart cabin industry. This 43-inch wide-width vision-enhanced AR-HUD head-up system jointly created with and Huawei is the world's first mass-produced "on-board" system on the R7. It has powerful functions and technological strength, and can stand out among the crowd even in the pure electric field known for its intelligence. The maximum field of view angle of 13°×5° and the high resolution of 1920×730 not only intuitively and clearly display real-time lane navigation, but also display various information on a split screen. Between screens, you can quickly push content by swiping with three fingers.
's "leap-level luxury equipment" is more than just a highlight of the giant screen. Feifan's self-developed RISING OS smart cabin interactive system that matches the large screen adopts a "zero-thinking" intuitive interaction design. The operation interface can be clicked when visible, and the voice assistant can speak when visible. In the actual experience, whether it was the interaction between the main driver and co-pilot, or using the camera to check the surrounding situation when passing through narrow and steep sections at low speed, the smooth car-machine operation, and interesting information linkage, the smart cockpit left a deep impression on everyone.
Fully integrated algorithm overcomes multiple challenges
During the field test drive and urban road test drive, we gained more insights into the extremely intelligent travel experience of Feifan R7. First of all, it is worth mentioning that the R7 has perfect power performance. The maximum power of 400kW and the peak torque of 700N·m bring strong power performance to Feifan R7. The acceleration from 0 to 100 seconds in 3.8 seconds is comparable to that of luxury performance cars. Feifan R7's direct waterfall oil cooling technology ensures that the power output of Feifan R7 can continue to be at its peak. During the field test drive, you can intuitively experience the strong power given by the ultra-high-performance permanent magnet dual electric drive system in the 0-80km/h linear acceleration and continuous acceleration stages. The dual-circuit backup of the steering motor allows us to always maintain confidence in driving during high-speed roundabout projects. Another major advantage of this steering system is that it can ensure 50% of the torque output in extreme steering environments and maintain the normal operation of the intelligent driving assistance function. The Yunsen integrated sports seats take into account both sporty style and riding comfort, allowing us to maintain the "demeanor" we deserve even during intense driving.

Taking to the road, Feifan R7's RISING PILOT fully integrated high-end intelligent driving system showed "high IQ", which surprised us. When the speed exceeds 50km/h, turning on the lights to change lanes can automatically complete the entire lane changing process. RISING PILOT brings a high-end intelligent driving experience with faster sensing results, safer and higher confidence.It is worth mentioning that Feifan's world-first Full Fusion algorithm is very "smart". It has 33 sensors and builds all-weather, all-scenario, over-the-horizon, and multi-dimensional perception capabilities. It can not only easily complete predicted and accurate lane changes, but also complete intelligent driving experiences such as automatically following the vehicle ahead in the full speed range and emergency braking during automatic cruise.
At present, Feifan R7 has been delivered to users across the country, and "Kepler Planet Exploration Camp" will also be launched in more cities. The entire Feifan R7 series also supports battery swapping, bringing users a more flexible car purchase solution. The energy replenishment ecosystem created by SAIC , Sinopec and PetroChina has covered 114 Feifan exclusive exclusive charging stations, more than 1,000 Feifan preferred charging stations, and the most extensive network of 530,000 charging stations joined by third parties. Under Feifan's "Extremely Intelligent Strategy", the black technology in smart cabins, smart electronics, and smart driving is creating a different travel experience for users, forming unique competitiveness, and showing "full power" in the "second half" of intelligence.
[Reporter] Shao Yumei
[Author] Shao Yumei
[Source] Southern Newspaper Media Group Southern + Client