When it comes to automobile intelligence, it is often equated with luxury. If the promotion of a newly launched car does not mention the experience related to intelligence, it is not considered a luxury model at all. Regardless of whether it is technological configurations such as smart cockpits or smart driving, the price of cars with these configurations is basically more than 30w, entering the ranks of mid-to-high-end models. But for users, in addition to needing this kind of technological experience on mid-to-high-end models, a small car that meets daily travel also needs an intelligent experience.
Bao Siyu, executive deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery New Energy Vehicle Co., Ltd., said: "What kind of positioning will the small car have in the future that can sustain it forever? I think the transformation process of the car from a traditional mobile phone to a smartphone is highly similar. The first half of the car is new energy, and the second half is intelligence."
As a big brother in the field of small cars, Chery has also been taking the lead. The cars produced are all representatives of smart mini cars , such as Chery QQ Ice Cream, Chery Ant, and the recently launched "smart mecha monster" Chery Unbounded Pro. The Chery Wujie Pro, which has just been launched, is small but is known as an "intelligent little monster". It uses technological innovation and to empower smart travel and create four core product advantages: thunderous mecha aesthetics, smart smart technology, Surging Pioneer driving control and hard-core full-dimensional protection.
In the words of Chery New Energy, the price of more than 100,000 yuan brings users a 200,000 yuan level of intelligence, including a 6155 chip equipped with super computing power, a 12.9-inch high-definition large screen, a unique 540° panoramic image in its class, FCW forward collision warning, mobile phone remote control, etc.
In Bao Siyu’s view, intelligence is definitely not a “stack of materials.” He said that the needs of Chinese users do not necessarily mean bigger is better. As long as the quality and intelligence are done well, whether it is taste or intelligence that suits his needs, that is the best.
In addition to the small car field, Chery also revealed the new new energy vehicle plan eQ7, which is expected to be launched in the second half of 2023. The new car is a medium-sized new energy SUV. Judging from the newly launched Chery Unbounded Pro, the configuration of the car will not be low.
