anchors a clear route and firmly implements electrification, digitalization and sustainable transformation. BMW Group is leading large luxury cars into a new era. On December 9, the new BMW 7 Series family led by innovative pure electric BMW i7 was launched, showing the BMW Group's leading innovation and future luxury concepts, and firmly promoting the new look of "electrification, digitalization, and cycle carbon reduction". This is the fifth pure electric product brought to China by BMW Group, and it is also the flagship of the BMW Group's pure electric product array and the leader in this market segment.
pure electric support, BMW i7 has truly opened the electric era of large luxury cars
The seventh-generation BMW 7 Series has been amazing with its majestic momentum and natural innovation since its debut in April. The innovative pure electric BMW i7 is a great work of the BMW i brand’s innovation accumulation over ten years.
It is known as the "flagship of the electric era". First of all, the flagship series of BMW is the first time that it supports pure electric drive technology, bringing a very eye-catching set of performance data. The innovative pure electric BMW i7 uses the fifth generation BMW eDrive electric drive system. Taking the i7 xDrive60L as an example, the comprehensive maximum output power is 400 kilowatts, the peak torque is as high as 745 Nm, and the acceleration time from zero to 100 kilometers is only 4.7 seconds. The range can reach a maximum range of 650 kilometers under the CLTC standard (the range of BMW i7 eDrive50L exceeds 600 kilometers), and the energy consumption per 100 kilometers can reach a minimum of 17.9 kilowatt-hours. For a large luxury car, this set of data fully verifies the understanding of BMW on the car: a perfect combination of high performance, high efficiency and high applicability.
It is known as the "flagship of the electric era" and it also comes from the perfect combination of the electric drive system and the essence of BMW's car manufacturing. The ultra-thin power battery is arranged under the vehicle base plate. The battery cell height is only 110 mm, and the net capacity is as high as 101.7 kWh. The new car is also equipped with a further upgraded Magic Carpet Smart Air Suspension System. The biggest highlight is the active comfort and anti-tilt function used for the first time in BMW models, which can actively adjust the body height of the vehicle on the tilted side. The suspension system is also equipped with electronic anti-roll bars, breaking the conventional anti-roll bar hard connection structure, and can more flexibly adjust the body vibration caused by wheel jumping. In combination with the overall active steering of to effectively improve the stability and safety of high-speed lane change and cornering. This large luxury car is as stable and agile as a small car.
It is known as the "flagship of the electric era" and is derived from the innovative functions that are perfect. For example, the Efficiency Trainer feature provides drivers with rich information through the instrument panel and BMW head-up display system to encourage them to drive in the most efficient way. The model using the M sports package also uses the Sport Boost mode for the first time. The driver can turn the shift paddle on the left to bring a 10-second refreshing acceleration experience. The innovative pure electric BMW i7 provides L2 advanced driving assistance functions. The car has more than 30 ultrasonic , short-range and remote sensors, and is equipped with Mobileye 8-megapixel car camera , which not only reduces the number of front cameras, but also doubles the resolution, thus providing drivers and passengers with better safety protection.
shows the "tech magic" of Tech Magic, opening up a smooth and boundless immersive digital experience
In terms of digital experience, it is also the "flagship of the electric era". This strength is not a pile of technology, but injecting rich emotions into it, allowing people to gain an unprecedented personalized and immersive experience.
The new car is equipped with BMW iDrive, the 8th generation operating system. The front-row integrated floating curved screen combines the 12.3-inch dashboard and the 14.9-inch touch-controlled central display. While the field of vision is more expanded, the data computing power and image processing capabilities are greatly improved, bringing users a more refined and gorgeous visual enjoyment and a more natural and smooth human-computer interaction. The deep helps the immersive intelligent digital atmosphere in the of the car. Thanks to the significant improvement in chip computing power, the front-row entertainment system of the new car has been upgraded again. The integrated floating curved screen supports long video streaming applications for the first time. When the vehicle speed is less than 5 km/h or when the vehicle is parked, the driver can watch long video streaming media in the front row and enjoy his leisure time.
Innovative pure electric BMW i7 is equipped with an upgraded BMW intelligent personal assistant. Its new visual image was deeply studied by the Chinese digital team and drawn inspiration from BMW's classic angel eye headlight to create anthropomorphic and flexible "eye" design. 6 emotional visual designs: joy, agility, confidence, concentration, calmness and confusion, will bring users a more emotional interactive experience. In addition, the new BMW Smart Personal Assistant supports front and rear wake-up, and has added multiple new functions: including opening and closing the door, activating designated seat massage, etc.
new car also brings seven different theme modes (My Modes), among which "Relax", "Expressive", "Digital Art" and "Theatre" are the first applications. With the previously launched Personal, Sport and Efficient models, BMW integrates rich emotions into amazing innovations, making the new car a stage for true self-expression.
As a flagship large luxury car, the innovation of the new car in the rear row is unparalleled. The 31-inch BMW suspended giant screen with a resolution of up to 8K is cleverly integrated into the car's roof system and supports 32:9 mode to play entertainment content. The back row entertainment system ecosystem not only introduces iQiyi, the leading domestic streaming application, to provide Chinese users with massive, high-quality and high-definition entertainment content such as movies, dramas, variety shows, children's animations, etc.; it also introduces the Huawei application market*, which closely meets the diverse needs of users. Therefore, BMW has become the first luxury car brand to be equipped with Huawei's application market in the rear entertainment system. The 5.5-inch handrail touch screen on the rear door panel of
is more in line with the visual and fingertip habits of the "touch screen" era. After turning on the "Cinema Mode", the ambient lights in the car gradually darken, the sun curtains slowly rise, and the Bowers Wilkins Diamond Surround 4D audio surrounds just right, immediately enjoy the exclusive " Private Cinema ". Wherever you see, where you point, where you touch, and where you say, you can get a quick and accurate response, exquisite visual enjoyment and smarter human-computer interaction, making your travel more pleasant.
coexist harmoniously with nature, demonstrating respect for style and green background
Innovative pure electric BMW i7 is a vivid presentation of the BMW Group's full value chain sustainable strategy, and integrates "cycle carbon reduction" with luxury quality. The most eye-catching thing is that the new car provides users with a stylish Merino leather/cassmere combination interior for the first time. The natural cashmere material is soft and delicate, not only showing luxury, but also making people feel happier and warm. It also creates an elegant and warm cockpit atmosphere with dazzling crystal-like interior components, open-hole wood trim, and metal-textured speaker cover.
Where the eyes cannot see, the new car is also green. The basic structure of the door decorative panel and central handrail uses natural raw materials such as hemp, linse and linen , which can minimize the use of materials. Compared with traditional materials, it can reduce weight by up to 50%; the support parts of the center console are made of natural fiber materials, and the weight is about 30% lighter than the same plastic material, which can also reduce the emission of carbon dioxide ; the lower structure of the door panel, the front surround lining cover plate, surrounding structural parts, and the front face grille frame are all made of 100% reusable materials; the roof inside The fibers of the lining and surface materials of A column , B column and C column trim are all from recycled plastic bottles; the automotive electronic wiring harness is made of 60%-100% recycled plastic ; the cockpit material is exquisite, and the high-quality environmentally friendly material Veganza can reduce carbon emissions by about 85% compared to the full leather interior; the floor covering in the cockpit is made of synthetic yarn, the latter raw material Econyl is made from marine recycling fishing nets, worn floors, and renewable plastics, and the carbon emissions are reduced by about 80% compared to the traditional petroleum-based nylon production.
The green heritage of the new car runs through the entire value chain. The Dingefen factory in the origin follows the BMW iFACTORY concept, and all batteries and vehicles are produced by green electricity. The production and manufacturing process also adopts a cycle process, reducing carbon emissions from plastic processing by 80% and reducing carbon emissions from steel processing by 70%. The fifth-generation BMW eDrive electric drive system is equipped with, and its motor does not contain rare earth elements, further reducing the impact on the environment.The proportion of high-standard recycled aluminum used in new cars is also as high as 50%, significantly reducing carbon emissions in the supply chain link. The launch of such a pure electric large luxury sedan once again confirms the BMW Group's concept of "no sustainability or luxury".
With the launch of the innovative pure electric BMW i7, BMW has now presented five pure electric models in China, including BMW iX, BMW i4, as well as domestic BMW iX3 and BMW i3. In 2023, BMW Group will launch a new electric offensive, with 11 pure electric products in China, including the domestic BMW iX1, the long-awaited Rolls-Royce SPECTRE, and BMW Motorrad CE04; the pure electric MINI three-door version will continue to be provided in the Hong Kong, Macao and Taiwan markets in China. By then, BMW will have the most complete pure electric product line among luxury brands, covering almost all market segments.
By the end of 2024, the "new generation" model based on the new architecture will begin trial production and will be launched on the market in 2025; by the end of 2025, BMW Group plans to deliver 2 million pure electric vehicles worldwide, and one-quarter of the new cars sold in China will be pure electric vehicles; by 2030, 50% of BMW Group's sales will come from pure electric models, which will drive the cumulative sales of pure electric vehicles to reach 10 million. At that time, the Rolls-Royce , MINI brands and BMW Motorrad urban travel series will also be fully electrified.
Innovative pure electric BMW i7 conveys a clear voice to the world: BMW Group is firmly innovating and paying attention to customer needs, integrating successful development and firm transformation into one, and moving forward firmly towards the future of "electromotion, digitalization, and cycle reduction".
Innovative pure electric BMW i7 xDrive60L Suggested retail price:
Innovative pure electric BMW i7 eDrive50L Pre-sale price:
New BMW 740Li and new BMW 735Li Suggested retail price:
