As December approaches, various new energy vehicle brands have begun to launch their own "price-insurance" packages to cope with the upcoming decline in national compensation. Although the release time of each package is different, it generally expresses that the price will increase next year and will remain stable this year. There is only one exception, that is Tesla, and their exception is the opposite - price reduction.
In the past November, the sales of new energy vehicles were still BYD, but Tesla's performance was also very impressive. Tesla, which basically sells two cars, Model 3 and Model Y, has broken a new high in China, exceeding 100,000 units. As of November, Tesla's cumulative sales in China also reached 650,000, even exceeding its total global delivery volume last year.
Tesla has been decreasing again and again
Tesla has achieved such a result seems not satisfied because they once again started a price reduction, and the price reduction this time is "not high". The reporter learned that this round of price cuts will start on December 7 and end on December 31. The specific plan is to directly reduce the exemption of 6,000 yuan for picking up the current car, and to add the previous 4,000 yuan insurance subsidy, and give away 20,000 points (can be redeemed for 5,000 kilometers of overcharge mileage and loan interest reduction).
Tesla's price reduction will start from October 24. Tesla suddenly announced that starting from now on, the price of Model 3 and Model Y on sale in mainland China will be adjusted. After the adjustment, the starting price of Model 3 models will be RMB 265,900; the starting price of Model Y models will be RMB 288,900 (both of which are the starting price after subsidies).
When other new energy vehicle brands were hesitating whether to continue to raise prices, Tesla took the lead in starting a price reduction mode. Tesla, who was not satisfied, is still continuing to make moves. A few days later, Tesla announced again that from November 8 (inclusive) to November 30 (inclusive), if you purchase a current car and a combination of auto insurance institution and complete the pickup on time, the final payment can be reduced by 8,000 yuan; from December 1 (inclusive) to December 31 (inclusive), the final payment can be reduced by 4,000 yuan.
By December 7, Tesla once again added a 6,000 yuan discount on the 4,000 yuan discount. In other words, by December 31, you can get a discount of 10,000 yuan by purchasing a current car of Tesla Model 3 and Model Y and get 20,000 Tesla points.
years ago, the increase in volume was due to the preparation for the new
Tesla's urgent price reduction, which has a lot to do with one of the reasons previously speculated, that is, Tesla needs to complete better sales data to support the stock price that is no longer at high levels.
As of the close of December 7, Tesla's total market value was US$567.8 billion. On November 5 last year, Tesla's market value reached a high of US$1.22 trillion. If you want to return to your former high, you have to show investors a more beautiful sales data.
What's more, earlier this year, Musk also said he would complete the delivery results of 1.5 million vehicles. Now it seems that even if it cannot be completed, it is better to have a closer result.
In addition to sales results, the upcoming new model 3 may also be one of the reasons for the promotion. According to media reports, Tesla is currently developing the new Model 3, which can be regarded as a mid-term facelift model. The appearance, interior, battery and power will most likely be upgraded, and the internal code of the new model is "highland".
At the same time, the new Model 3 is expected to further reduce production costs and will adopt more integrated casting technology similar to Model Y to reduce the number of parts of the entire vehicle.
This is not difficult to explain that Tesla will rush to use its existing production lines and parts as soon as possible in case of future upgraded models on the shelves.
Xiaoxiang Morning News reporter Hu Xiong
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