Introduction: Xiaopeng position
There is a saying in the new energy market that BYD and Tesla fight, and Xiaopeng passed by died. As one of the members of the new forces, Xiaopeng started well and was as famous as NIO and Ideal. The three car companies have also been here as high-end brands among the new forces. NIO focuses on the high-end market with a total of more than 300,000 yuan, Li focuses on high-end medium and large models for high-end household use, and Xiaopeng is more affordable, with a price of about 200,000 to 300,000 yuan.
Xiaopeng sales:
Xiaopeng also won the sales championship of the new power brand in 2021 with its own product strength and preferential prices with a sales result of 98,000 vehicles in 2021. It is not difficult to see that Xiaopeng has certain potential. After all, the price is not high, so there are more people choosing.
In this way, Xiaopeng seems to have gone the right path, including in the first half of this year, Xiaopeng also showed huge sales potential, reaching 68,983 vehicles in half a year, becoming one of the new power brands with the best sales in the first half of this year.
sales declined:
But after entering the second half of this year, Xiaopeng's sales continued to decline, and it was even halved in October, with only 5,101 vehicles deliveries, including four models, p7, p5, G3 and G9. plummeted by 49.7% year-on-year. This is also the decline in Xiaopeng's sales for four consecutive months. To this end, the manufacturer also quickly launched the Xiaopeng G9, giving Xiaopeng G9 some turning points. After all, as the best SUV under 500,000, Xiaopeng G9 was highly expected. However, after the launch of Xiaopeng G9, a series of slutty operations led to a decline in the reputation of the G9 (the price changed the second day of the launch, which is unprecedented). Xiaopeng G9 also stumbled and ushered in delivery, but in October, sales were only 623 units. Of course, the sales of G9 are definitely not the main reason for the decline in Xiaopeng's sales.
According to market performance in recent months, the main reason for Xiaopeng's sales decline is its lack of competitiveness. Xiaopeng Automobile sales mainly rely on the hot sales of Xiaopeng p7. Apart from p7, Xiaopeng has no other products as the support point for sales. Therefore, once there is a strong product, at the price and configuration overlap with Xiaopeng p7, Xiaopeng's sales decline is inevitable. After all, whether it is G3 or P5, the market performance of these two models is far inferior to expectations. Let's not comment on what the future will be like for the G9. After all, it is not long after it was launched, and it still needs the test of the market.
Reason:
In addition, we all know that Tesla model3 ushered in a price reduction in October. The price of model3 just overlaps with the price of Xiaopeng p7. At the same time, BYD Han EV is in a strong momentum. Perhaps many people choose the models among Tesla and BYD. So just as we said at the beginning, Tesla and BYD are fighting, and Xiaopeng passing by is dead. This is why.
In addition to the decline in sales, what makes Xiaopeng even more heartbreaking now is that Xiaopeng's stock price has also suffered a decline. According to statistics, from the beginning of the year to now, Xiaopeng Motors' stock price has fallen by 87.26%, and its market value has evaporated by 280 billion yuan, which is also inseparable from the decline in Xiaopeng Motors' sales.
Of course, in the new energy sales market, sales are common. Whether Xiaopeng's sales can rebound in the end depends on its own product influence. If only Xiaopeng's p7 model is supported by Xiaopeng's sales, then Xiaopeng will definitely not go long in the new energy market. Especially now that new energy updates are so fast, Xiaopeng’s layout in its product strategy is still quite slow, so it will definitely be pulled down.
Now, the sales results in November are about to be released. You can also pay attention to whether Xiaopeng's sales will increase. Do you think Xiaopeng can go far?
