Introduction: Becoming famous overnight breaks the myth of Japanese value preservation! 15W is equipped with three locks to become a "ceiling" for value preservation. With the rapid development of the domestic automobile market, more and more models are on the market for consumers to choose from. Among them, SUVs are the most popular in the current model field. Because SUVs have a cool and dynamic appearance and excellent off-road capabilities that sedans and MPV models do not have, almost all brands have been rapidly launching new SUV models to seize the market in recent years. In addition, the main consumer force has gradually developed towards young consumers. The post-90s generation has become the main buyer, so the increase in appearance requirements has made the overall appearance design of the SUV field more cool, especially the tough and domineering off-road SUVs are the most concerned. Similar to Wrangler, Domineering and the recently launched Tank 300 are all popular, and their sales have always been very outstanding, and their off-road capabilities are far superior to those of the same level. Although Wrangler has a long history in China, the Japanese Toyota Domineering model also has a nickname that can be regarded as the myth of value retention rate, but the model introduced today is enough to crush both, and it is the first in the new fuel vehicle's value retention rate.
I believe many friends are very familiar with the model introduced to you today. It is the Beijing Off-road SUV-BJ40 from BAIC. Moreover, the new car has a longer history in China than any joint venture brand. Since BJ212, Beijing Off-road has developed and settled for more than 60 years, so it has rich experience in the production of off-road vehicles in the process of continuous development. It can be said that in the field of off-road vehicles, Beijing off-road is synonymous with professionalism. For off-road, solidity and reliability are the core demands. For value retention, solidity and hard work are a "peace of peace" in the circulation and trading process of used cars. Therefore, the new car is recognized by consumers because of its strong off-road capabilities and much more affordable prices than joint ventures. Moreover, it can be said that there is no competitor in the same level of 150,000, and it directly challenged the Wrangler beyond the level. In particular, the BJ40 has a market share of more than 25% in the off-road vehicle market for the year. The huge user base and ownership are the key to the BJ40's high value retention. Therefore, on the 2022 China Automobile Retention Rate List jointly released by J.D. Power and 58 Auto, Beijing Off-road won the first place in the independent brand list.
Beijing BJ40 can be said to be the dream model in the hearts of many young consumers. Because the new car is in line with the mainstream ordinary SUV models on the market in terms of price, it has differential lock and various off-road kits unique to a hard and rough atmosphere, so the sales volume has been very stable for many years, especially the BJ40 with excellent quality has been deeply rooted in the hearts of the people. After 9 years of product iteration, the product quality and product strength of the BJ40 have been improved day by day. While gaining recognition from users, a variety of model versions can meet the different needs of consumers, which is very user-friendly. In addition, the original domestic off-road vehicle with anti-roll beams within 200,000 is the only one in the BJ40. The BJ40 also has unique advantages such as frames and convertible bodies with hydraulic swelling technology. For used cars, the preservation of value is laid down because of its scarcity, which laid the beginning of the myth of the new car's value retention rate. It also refreshed the inherent ideas brought to consumers by domestic value retention rate overnight, successfully breaking the myth of the preservation of Japanese models in China.
When it comes to the domestic off-road vehicle market, the representative of classic off-road vehicles is not only the Wrangler, but also the BJ40. After 9 years of iteration, the diverse models, different configurations and appearance designs have made the BJ40 deeply sought after by off-road enthusiasts. Among the 200,000 yuan hard-core off-road vehicle , BJ40 belongs to the "king" level model.Moreover, BJ40 is so recognized by everyone. I think there are many important factors in it, namely the condition, quality, performance, etc., the user base and quantity of users. So, all the above factors in the new car are perfectly occupied. Moreover, the appearance design is more durable than the Wrangler, and the playability is better. Even the Wrangler of the Vegetarian Car is no match for the BJ40, because the BJ40 has always adhered to the "five highs" testing standards, namely, high temperatures above 50℃, high humidity above 95%, high coldness below -41℃, high salt corrosion above 5%, high altitude of more than 5,380 meters, and the extreme environment of desert crossing to ensure that the vehicle adapts to various extreme conditions, and vegan cars can also go off-road.
new car part is very outstanding in appearance and the interior is also very luxurious in terms of the construction of the interior. In terms of vehicle details, the maximum static pressure displacement of the BJ40 roof is about 48mm, which is much smaller than the 127mm required by the national standard. The roof compression stiffness is 22240N/48.8mm, which is equivalent to a pressure of 2.2 tons, which is 2.6 times that required by national regulations. It can be safer and more reliable when traveling, and the technological cockpit can also make the new car more comfortable to ride than mainstream off-road SUVs. The large LCD screen and the central suspended multimedia large screen are more convenient to observe driving information. In addition, there is also a co-pilot handrail unique to hard-core off-road models in the co-pilot glove box, which is very practical when off-road road conditions are not good, making the co-pilot ride more stable and safe.
Speaking of this, I believe everyone has a comprehensive understanding of the BJ40 model, but in the BJ40 product legion, in addition to the new generation of BJ40 Ring Tower Champion Edition, BJ40 Blade Hero Edition, and BJ40 City Hunter Edition, there are also the official modified model BJ40 Rainforest Time Travel Edition, as well as the classic off-road short knife BJ40 tribute to the 2020 version. There are short-axle versions, long-axle versions, gasoline versions, diesel versions, and high-quality cars, and official modifications. Such a refined "car team" can be said to be the deepening implementation of the "specialized, refined and special" concept of Beijing Off-road, with a price ranging from 150,000 to 270,000. The larger price range allows consumers to choose freely based on their budget, the required configuration and the favorite appearance. This is also an important factor in the excellent sales of the BJ40.
Summary: With the rapid development of living standards and the continuous fermentation of "consumption upgrade" and "off-road fever", Chinese brand off-road vehicles have become the "king of value retention rate" in the second-hand car market. Moreover, the incremental market of second-hand off-road vehicles in China has gradually expanded. Professional off-road brands such as Beijing Off-road have been sought after by more users with their advantages such as leading position, strong product strength and huge user clusters. Among them, many BJ40s are even sold with modified parts, "first" to support "first", which saves new friends who join off-road to change a lot of troubles and practices in changing cars. This is also a killer weapon for Beijing Off-road brands and models to maintain value, so the new car has become the "ceiling" of the value retention rate among domestic fuel SUV models. That's all for today. If you have any opinions on this model, please feel free to comment below. Thank you for your attention!
