As the origin of automobiles, Europe plays an important role in the global auto market. In the past, the trend of the European auto market was the weather vane of the global auto market, and the weather vane of European auto market was the Paris Auto Show.
Paris is one of the five international metropolises in the world. It is not only the political center of France, but also the political, economic and cultural center of Western Europe . At the same time, Paris is also one of the world's top ten famous automobile cities. The Paris International Auto Show is known as the five major international auto shows in the global automobile industry today, along with the Frankfurt Motor Show in Germany, the North American Auto Show in the United States, the Geneva Motor Show in Switzerland, and the Tokyo Motor Show in Japan.
Due to the epidemic, the two-year Paris Auto Show has been away from everyone for four years, and now it has finally kicked off again.
Four years ago, electrification has not yet become the most important element at the Paris Auto Show. The development goals of various automakers are not yet clear, and fuel vehicles are still the main theme. Four years later, the automobile industry has undergone major changes, and electrification has become the clear development goal of global auto companies. Many new energy models have been launched at this Paris Auto Show, and the most eye-catching ones are those from China.
On the opening day of the Paris Auto Show, BYD brought three electric models, Tang, Han and Yuan PLUS (local model named BYD ATTO 3). At the same time, BYD's partner Shell participated in the press conference, and the two parties jointly announced that they would provide BYD European car owners with a better charging experience, including opening up the rights to use about 300,000 Shell charging piles in Europe to car owners.
price, BYD has previously launched pre-sales of Tang, Han and Yuan PLUS in Europe. The pre-sale price of Yuan PLUS in Germany is 38,000 euros (about 263,100 yuan), and the pre-sale prices of Han and Tang in Germany are 72,000 euros (about 498,600 yuan). The price of
yuan PLUS has reached the price of Mercedes-Benz GLB in Europe, while Tang's price is about 10,000 euros more than the GLC of Mercedes-Benz , and Han is even more 20,000 euros more than the Mercedes-Benz E-Class . If such a price was placed ten years ago, I would definitely think BYD was crazy. But nowadays, I think BYD's pricing of Tang, Han and Yuan PLUS is very reasonable, and BYD also has this confidence. After all, BYD has many core technologies in the new energy field, and has absolute advantages over local European brands such as Mercedes-Benz in the field of electrification. The price is a bit expensive and reasonable.
It is worth mentioning that although BYD passenger cars have recently entered the European market, thanks to its research in the field of electrification over the past 27 years, BYD has been popular as soon as it entered the European market. Some time ago, Sixt, a German car rental company, directly ordered 100,000 yuan PLUS from BYD. In Germany, the birthplace of automobiles and the hometown of Volkswagen and BBA, BYD directly sold 100,000 cars, which was slapped Germany and even the entire European car companies, directly touching the nerves of the German automobile industry. According to the current development trend of Volkswagen and BBA in new energy, there may be more than one such slap in the face.
In addition to BYD, Great Wall Motor also landed at the Paris Motor Show, bringing a variety of models to Paris, the "romantic capital".
First of all, it is the Ora brand. Ora is the first pure electric brand to enter Europe by Great Wall Group . This Paris Auto Show brought Paris audiences such as Good Cat, Good Cat GT, Lightning Cat and other models. The Good Cat model has been successfully launched through the European standard .
WeiPai also has two models at the Paris Motor Show, namely Weipai Mocha PHEV (Coffee 01) and Latte PHEV (Coffee 02). The price range of Mocha PHEV in Europe is 55,900-59,900 euros (about RMB 390,000-420,000 yuan). The new car will be equipped with a plug-in hybrid system composed of a 2.0T engine + electric motor. Latte PHEV is expected to enter the European market in the first half of next year.
In addition to old car companies such as BYD and Great Wall, LePa Motor , a young new car-making force, also participated in the Paris Auto Show.
As the fourth new car-making force to be launched after NIO , Ideal, and Xiaopeng , Leapmotor brought two models Leapmotor C11 and T03 to Paris audiences at the Paris Auto Show.
In the past, Europeans always believed that Chinese cars were "low-end and low-quality". It is undeniable that Chinese cars in the past did have similar problems in the traditional fuel vehicles field. However, after entering the new era of electrification, Chinese auto companies have completed overtaking in the field of new energy vehicles with their first-mover advantage in the track of electrification and intelligence.
The Paris Auto Show was once a stage for European veteran car companies to show their muscles. In the past, Chinese brand cars rarely had products that were outstanding to participate in the exhibition. Now, with its advantages in the field of electrification, Chinese brand cars can not only enter the world-class exhibition of the Paris Auto Show, but also the electrified products exhibited are not inferior to any car company in all aspects, and have even surpassed them.
Paris Auto Show is just a corner of the entry of Chinese auto companies into Europe. In the past two years, Chinese auto companies have made great efforts to enter European and global markets. For example, BYD has successively entered Southeast Asia, Japan, Europe and other countries or regions this year. In May this year, NIO also released the "Norwegian Strategy" and officially entered the European market. Before them, new car-making forces, Xiaopeng, Aiways , and WM Motor, have also arrived at Continental first to open up market space for their own brands. electric car has become a business card for Chinese cars.
It is worth mentioning that when Tesla entered the Chinese market, it was regarded by the public as a "catfish" to activate the Chinese new energy market. Looking at the development of China's automobiles in recent years, Tesla has indeed played a role in inspiring the R&D power of domestic new energy vehicle companies and promoting the development of my country's pure electric vehicle industry. The "catfish effect" has been fully utilized. Nowadays, Chinese auto companies, which are leading in the electrification and intelligence track, have entered the European market. I believe that European auto companies can feel the crisis and press the "accelerator" for the electrification cause.
