The Beijing Automobile Manufacturing Plant, which has attracted much attention recently, has released the "New Track 2.0" strategy, perfectly demonstrating the five major product systems of Beijing Automobile Manufacturing Plant. It is worth noting that the "calories" with both cost-effectiveness and product strength are new pickup trucks under the Beijing Automobile Manufacturing Factory, and are an absolute "challenger" in the industry. The car can meet the diversified needs of users in the sinking market, and has successfully opened up a new track for commercial pickup trucks of 60,000 yuan, opening a new height for the market.
conforms to the pace of market development and further expands product sales
BAIC Manufacturing has placed great high hopes for calories, and has invested a lot of research and development time and energy, and has successfully created many core product advantages, striving to gain recognition from consumers. In terms of product appearance design, the overall appearance of calories is handsome and atmospheric, and has the same SUV riding space. The size of the whole vehicle (standard shaft) 5270X1900X1860mm/(long shaft) 5520X1900X1860mm is located in the mid-to-high-end large pickup truck range. It also adopts a very "down-to-earth" design method, adopts a diamond-shaped large-mouth air intake grille, paired with U-shaped fashionable daytime running lights, and has a leading appearance. The interior of the car also adopts a technological interior and a passenger layout. Of course, in addition to its large size, the price of calories is also discounted, with a price range of 60,000 to 70,000 yuan, which accurately connects to the target customer group.
performance level, calories are equipped with a new generation of Wuling Liu engine with a 2.0L displacement, and adopts ultra-high thermal efficiency IVVT engine technology, with a fuel thermal efficiency of 36%, and a performance increase of 10%. Electronic helps to turn to , making the control more lighter.
In terms of R&D concept and product functions, calories can be called "60,000-level real pickup truck". Calories are designed according to the technical standard of pickup trucks "General Technical Conditions for Multi-purpose Trucks", which meets the requirements of regulations and goes to the countryside, without barriers; they are equipped with a 10.25-inch large screen (top-fit, second-top-fit), a multi-function steering wheel (except the lowest-fit), and a large-area leather soft bag of the main instrument, which has a stronger sense of quality; in the visible areas in the car, all calories are made of high-quality surface treatment processes such as electroplating, spray painting and radium engraving, and piano-style buttons to increase the sense of grade in the car.
For the market positioning of calories, users who upgrade to double-row micro-cards, micro-faced, economical tool pickups, and economical SUVs, especially those engaged in the construction industry, building materials, food (vegetables, frozen fresh food), and water and electricity engineering industries, are truly based on user usage needs and product upgrade needs, and solve the pain points of double-row micro-cards and micro-faced freight attributes that are too strong and family cars cannot pull goods.
Therefore, in summary, in terms of appearance, performance, functions, product characteristics and market positioning, the calories under BAIC Manufacturing will open a new track for pickup trucks, which is very worthy of the expectations of users.
focuses on passenger attributes and meets the diversified needs of the market
BAIC Manufacturing believes that car companies should not only focus on the commercial attributes of pickup trucks, which actually deviates from the original intention of the R&D of car companies. To this end, BAIC Manufacturing strives to set calories as a new benchmark in the new era of pickup trucks and become the leader of the segmented market: In order to give full play to the advantages of products, calories will further enrich the product spectrum, launch various power combinations such as automatic transmission and pure electric to effectively solve the various diversified needs of customers; in order to show its superb marketing methods, BAIC Manufacturing has specially established a light vehicle marketing center to give full play to its own technological innovation power, and will formulate a series of low down payment, high warranty, high replacement and other sales policies that are "heart towards people's livelihood" to solve the pain points and difficulties of customers buying cars, and build calories into benchmark products in segmented markets, truly let calories enter grassroots entrepreneurs, and support the "rural revitalization" plan to lead more rural entrepreneurs to develop the real economy!
Not only that, BAIC Manufacturing is also very clear that it is in line with the development pace of the "new energy era" and is a huge challenge that all car companies need to face.As a segment of the automobile market, pickup trucks are also a general trend. BAIC Manufacturing is just starting out in the pickup truck market and needs more and better products to meet the diverse needs of consumers. Therefore, the development of electric and extended-range pickup trucks will also be simultaneously laid out.
In the future, BAIC Manufacturing will also carry out product research and development and continuous enrichment on these three platforms. This is also its advantage. It can focus more on doing one thing well and launch more high-quality automotive products to the market.
