models of new car-making forces are usually very "short-lived". They will be popular for a while when they are first launched, but after the popularity has passed, they will be "dissolved and damaged".
Maybe you would say this is implying that ideal ONE . In fact, there is more than just an ideal ONE model like this "flash-for-the-pan" new car manufacturing force? For example, the Zero-Run C11 we are going to talk about today is like this.
At the end of September 2021, Leapmotor C11 announced its final configuration, with a price range of 159,800-199,800 yuan. The exclusive and deluxe versions will be delivered in October, while the performance version will be delivered until April 2022.
In other words, it has been only a little over a year since the official delivery of Zero Race C11. According to convention, this is a completely new model, which is what we call "in the prime of life."
At the same time, in the view of Zhu Jiangming, founder and chairman of LePa Motor , C11 is "half-price" Model Y, which means that the performance must be consistent with Model Y, and the luxury level must be stronger than it.
One is in the year of fighting, and on the other hand, the boss has high expectations. These two factors combined make the Zero-Play C11 supposed to have the corresponding market sales. So, how about the Zero-Road C11 being sold at the bottom?
is shown in the figure below. From the sales data released by the China Passenger Car Association, the performance of the Leapmotor C11 before August this year was quite good, especially in July and August, which exceeded 6,000 units. In other words, the Zero-Road C11, which caught up with the explosion of new energy vehicles, is not only a short sluggish in April, but also a whole thing that people dare not underestimate.
But in September, the traditional golden September and silver October sales season took a sharp turn. It's like falling into the Mariana Trench from the Himalayas .
Intuitively, only 561 units of the Leapmotor C11 were sold in September, which was almost a cliff-like decline compared to the sales of more than 6,000 units in August.
There will be something wrong with it.
In the words of many industry insiders and experts and scholars, according to convention, the Zero Race C11 should have achieved better results, but the sales of the straight-line fall may reveal the fact that the Zero Race C11 used to consume the previous orders, and when the order consumption is almost the same and there is no new order generation, it is just a cliff-like decline. After all, it is still that our own product strength cannot continue to impress consumers. Otherwise, according to the current penetration rate of new energy and the peak sales season of Golden September and October, it is too abnormal to sell hundreds of units.
In fact, what these experts and scholars have made some sense, but they did not point out another main reason, that is the poor quality control and poor product quality of Zero Race C11.
is derived from a report published by " China Network " and "Sina Finance" in May this year. The quasi-new Leap Race C11 car has "lost its power" continuously within two months. Complaints have frequently occurred, telling the tragic experience of Mr. Zhang, a Leap Race C11 car owner.
, which had just been bought for less than two months, actually experienced two power interruptions and failures on the highway. The dashboard fault codes both showed "brake system alarm". What made him even more angry was that the backstage of Zero Run also checked the vehicle's fault code, but the specific solution was not given.
Let’s look at the “overturn” incident of the Zero Racing C11 automatic parking that was in a hot spot. A Leapmotor C11 owner with Dongguan license plate demonstrated the automatic parking and entry function without anyone in the car, but did not brake when the car was supposed to stop. After hitting the gear wheel rod , he accelerated and rushed backwards. The wheels rolled over the gear wheel rod before stopping.
It is worth mentioning that the experience of this video blogger is not an isolated case. On a third-party car complaint website, other car owners have encountered almost the same situation. The vehicle did not stop after hitting the limit block (the same as the previous case blocking rod), but rushed through the limit block and directly hit the wall. For this reason, these car owners angrily called this Zero Race C11 "industrial garbage".
In addition to this, the many "small problems" of Zero Racing C11 also reveal the "innocent" of this new car-making force.For example, the experience of using a car reported by real-name certified car owners on many third-party quality complaint platforms, such as the lack of charging, panoramic image failure, abnormal door noise, and sunroof leakage, often occur on the Zero Run C11.
Considering that Zero Race C11 has so many terrible and ridiculous problems, if the number of shares increases, wouldn’t the probability of a problem increase by dozens or hundreds of times?
As many netizens have summarized, Leapmotor now has a good mouth, which calls the extremely tender new recruit eggs a veteran who wins every battle, and even claims to be "half-price" Model Y. However, after trying out the new consumer experience, it is found that this is not a new recruit egg, it is simply the "industrial garbage" in the era of new energy vehicles.
When the first batch of consumers get such a user experience, how can they expect subsequent consumers to be "leeks"? So after the first batch of orders was consumed, no new "leeks" came out and were harvested by Leapmotor, and the sales of Leapmotor C11 plummeted, which is understandable.
At this moment, let’s ask everyone this question, monthly sales plummeted to 561 units. Why did the Zero Race C11 suddenly become silent? Maybe you already have a clear answer in your heart, right?
