Recently, Project MAYBACH, a new electric concept car under Mercedes-Benz, debuted in China. This is the first pure electric model created by Maybach and was launched to commemorate the 100th anniversary of the Maybach brand.

2025/05/1714:36:34 car 1118

Recently, the new electric concept car Project MAYBACH, a Mercedes-Benz, was debuted in China. This is the first pure electric model created by Maybach . It was launched to commemorate the 100th anniversary of the Maybach brand. The car was jointly created by Virgil Abloh, former LV men's clothing art director, and Wagner, chief design officer of Mercedes-Benz . Both parties have previously built the Mercedes-Benz G-Class art concept car. It is worth mentioning that according to the official statement at the press conference, Maybach's first pure electric model will be officially launched next year.

Recently, Project MAYBACH, a new electric concept car under Mercedes-Benz, debuted in China. This is the first pure electric model created by Maybach and was launched to commemorate the 100th anniversary of the Maybach brand. - DayDayNews

As a concept model, we can see that it is quite different from the common Maybach models. The black fully enclosed front grille is paired with straight waterfall trim, which has a certain aura overall, but at the same time it has a bit of technology. In addition, the new car is equipped with circular LED headlights on both sides, which makes the new car quite recognizable. It is worth mentioning that the new car also has an solar cell under the transparent front hatch to increase the car's mileage. With the large off-road bar and front guard, it seems that both endurance and off-road performance are taken into account.

Recently, Project MAYBACH, a new electric concept car under Mercedes-Benz, debuted in China. This is the first pure electric model created by Maybach and was launched to commemorate the 100th anniversary of the Maybach brand. - DayDayNews

It is reported that the length of the car will be close to 6 meters, and will be equipped with four off-road tires, as well as the roof rack and spotlights. It can be seen that there will be a lot of effort in off-road. In terms of interior, the new car continues to adopt a sand-colored design, and you can see that the new car is equipped with a large-size central control screen and a new style of steering wheel design, creating a great technological atmosphere for the car. Interestingly, the new car adopts a two-seat layout and is both integrated seat design. From the seat design, it will have better wrapping properties and can be completely folded down. On the other hand, the interior of the new car uses sustainable leather made of naturally tanned coffee bean shells to reduce the impact of production materials on the environment. We can see that there are many similar box-like designs, which can be said to be much more interesting than the current models.

Recently, Project MAYBACH, a new electric concept car under Mercedes-Benz, debuted in China. This is the first pure electric model created by Maybach and was launched to commemorate the 100th anniversary of the Maybach brand. - DayDayNews

Unfortunately, the official has not announced the car's power statement, and it needs to be further announced. However, judging from the current model information, although it is only a concept model, there are still many interesting things. The overall younger and more fashionable design breaks the previous atmospheric and stable image, and I believe it will be more popular with young users. However, as a pure electric SUV, Maybach hopes that the subsequent price increase will be less.

Xiaoxiang Morning News reporter Mao Chuan

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