is to activate the consumer market, boost merchants' confidence, do their best to do a good job in normalized epidemic prevention and control, enrich the people's shopping, entertainment and health activities of our city, and further tap into consumption potential, boost consumer confidence, and promote consumption recovery. The "2022 Ji'an City Golden Autumn Huimin Cloud Auto Show" guided by the Municipal Bureau of Commerce and hosted by Ji'an Radio and Television Station was held during the National Day Golden Week. During the event, car purchase discounts were launched, and online and offline were linked to full-time online and offline tracking and reporting on TV, the Internet, and radio were used to create an atmosphere on the spot with activities such as cloud tour exhibitions, large-scale bargaining sites, and create a new model of "online tour exhibitions, offline orders". From the four dimensions of "shopping, watching, listening, and buying", it gave citizens a different car purchase experience, and played a positive role in promoting Ji'an " Holiday Economic ".
This "cloud" auto show has a full range of brands, many models and great discounts. More than 60 car companies in the city have participated in more than 70 car brands, and sent gold medal sales on-site explanations, launching various popular models for citizens to choose from. At the same time, 17 car brands were arranged to participate in online live broadcasts and interactions, and the live broadcast lasted 15 hours, achieving media push and comprehensive publicity, attracting many citizens to participate. For every new car purchaser who paid taxes and registered locally, the beneficiary finance will cash the 2,000 yuan reward and on-site lottery for car buyers. Each live broadcast is very popular, with many online viewers, frequent interactions, and continuous likes. On the first day, the live broadcast was watched by nearly 10,000 people, with tens of thousands of likes, and all the praises were received.
This event sets the live broadcast room in each 4S store. Not only are there gold medal sales champions and fancy cars chatting, but also various anchors of Ji'an Radio and Television Station help everyone bargain; not only are the details that users are more concerned about, such as insurance and purchase tax, can be answered in real time in the live broadcast room, but there are also various interactions such as smashing "golden eggs" to send surprises, posting comments and rewards. Citizens can participate in real time even if they are thousands of miles apart, which really brings the car dealer and users closer. According to statistics, a total of 1,704 cars were sold in the city during the National Day Golden Week, with sales exceeding 256 million yuan. This increased by 50.1% and 28% respectively compared with the National Day Golden Week last year.
mainstream media authoritatively release
Ji'an Radio and Television official WeChat account
|Editor: Wu Yao, Wang Xin
|Responsible Editor: Xiaotong
|Reviewed: Xie Hong
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