It has been half a month since September. Judging from the fact that only BYD and Chery were the first to announce sales results at the beginning of the month, these two brands should be the happiest ones. Indeed, relying on the huge advantages in the new energy field, BYD's sales in August were still astonishing. After exceeding 160,000 in July, it continued to grow month-on-month in August, reaching a terrifying 174,915 vehicles, a year-on-year increase of up to 155%. It not only broke BYD's own record, but also refreshed the best monthly sales of new energy models in China's independent car brand. All facts have fully demonstrated that BYD has firmly taken the "first position" of independent new energy brands.
On the other hand, Chery, one of the representatives of traditional independent brands, also achieved remarkable results. In the past August, the Chery brand sold a total of 141,767 cars, a significant increase of 111% year-on-year. Among them, 51,774 vehicles were exported, an increase of 152.7% year-on-year. Although the new energy industry was slightly behind, it was a huge breakthrough compared to its own company, reaching 28,459 vehicles, an increase of 267.8% year-on-year, once again breaking its monthly sales record.
The so-called good things come in pairs. While the two car companies have achieved good sales results, in terms of wholesale volume of automobile manufacturers in August, it is rare to see the "independent brands work together to strangle joint venture brands". BYD and Chery ranked first and third on the list, directly forming a confrontation with Volkswagen in the north and south. It can be seen that the majority of dealers have also chosen to increase wholesale order volume due to the rise in model sales. This is a reflection of the terminal's confidence in the brand; it can also be reflected that the sales of these two major brands in September should also be excellent.
You should know that it is not easy to achieve such results. When domestic brands started hard in the 1990s, the century-old Volkswagen has long been spread all over the streets and alleys. In addition, the move-in from major foreign car companies has made it more difficult for domestic brands to breathe. Many brands have even disappeared from our sight now. However, independent brands have never lacked courage. BYD and Chery took the lead in launching an "offensive" and successfully "strangled" Volkswagen North and South on the sales rankings.
Some people may say that due to force majeure in the first half of the year, Volkswagen's north-south factories Changchun and Shanghai faced huge challenges, both of which suffered heavy losses, and a decline in sales was inevitable. It seems that BYD and Chery surpass Volkswagen in the North and South China, which seems to be a bit "checking the bargain". But in fact, this is not accidental. In fact, since August, the market has improved, and various car companies have returned to the same starting line. The two car companies are able to take advantage of the momentum, thanks to their unremitting efforts.
Under the difficult situation at the beginning of the year, BYD's Wang Chuanfu , in the case of stopping production of fuel vehicles, and seeing the inevitable situation that family cars will be widely used to develop new energy vehicles in the future. With its high quality and low price and excellent quality, it has been unanimously recognized by customers, and has successfully surpassed Tesla to become the global new energy vehicle sales champion. Chery, which has made its extremely profound car manufacturing technology, has consolidated and improved its existing products, allowing fuel vehicles to surpass its competitors in the same level to stabilize the sales of fuel vehicles, while simultaneously developing new energy models. Although its new energy models are not outstanding, they can have good quality as long as they are launched, and finally achieved victory with the word "stability".
is written at the end: Beware of danger in times of peace and safety only to sail far away
When we are happy that the two brands have achieved sales results, we should also make sufficient preparations for the problems we will face in the future, such as BYD. Battery attenuation and replacement problems. At present, at least in a short period of time, it cannot be solved very well. BYD, which only produces pure electric models, has a higher sales volume, the greater the risks and challenges it faces later.Chery Automobile, which sells fuel vehicles per month of 100,000, obviously doesn’t have to worry too much about this risk, but in the face of the inevitable situation of the development of new energy in the future, the pace of R&D and release seems to be a bit slow, and whether it can keep up with the large army is also a challenge.
However, whether it is BYD or Chery Automobile, it is worthy of recognition to achieve today's results. The comprehensive rise of independent brands is undoubtedly a huge challenge for joint venture brands. We also clearly find that in the past year, the new cars launched by major joint venture brands have been greatly improved in terms of appearance and configuration, and even the phenomenon of "shop big bullying customers" is becoming less and less. The situation of low-end models with hand-cranked windows will definitely never appear. This is the greatest benefit of the rise of independent brands to the development of the industry and customers buying cars.
