As the first product of BYD 's development towards high-end development, the development of Tengshi D9 not only affects the subsequent development of the Tengshi brand, but also opens a new process of intelligent development of China's high-end MPV.
During the Chengdu Auto Show held last month, the just-listed Tengshi D9 attracted the attention of many media and consumers. With the endorsement of BYD technology and the empowerment of Mercedes-Benz quality standards, it not only attracted enough onlookers at the auto show, but also received frequent good news in the market. Since the pre-sale was launched, it has received orders of over 30,000 in just 2 months.
If the pre-sale is hot, it comes from the market's trust in its technology and quality, its subsequent development depends on the capacity of China's MPV market on the one hand, and on the other hand, it depends on the service capabilities and subsequent product competitiveness of the Tengshi brand.
High-endization is a real need for BYD's development
As the earliest complete vehicle company in China to deploy new energy, BYD has accumulated the industry's leading new energy vehicle technology and has sold more than 2 million new energy vehicles in total. Among them, BYD's new energy vehicle sales in 2021 were 594,000 units, a year-on-year increase of 231.6%. The cumulative sales from January to August this year reached 983,800 units (new energy vehicle sales were 978,800 units), achieving a year-on-year growth of 164.603%. The rapid increase in sales of
has also driven the rapid growth of BYD's market value. So far, BYD has become the fourth largest vehicle manufacturer in the world in terms of market value, second only to Tesla , Toyota and Volkswagen Group .
However, compared with multinational car companies, our perception of BYD is that in the main battlefield of electric replacement fuel, BYD continues to promote victory by volume. One of the current situations facing its development is that "the gross profit of bicycles is low", so layout of high-end brands with higher prices has become a real demand for its current market value growth.
However, high-endization cannot be achieved overnight, it depends on the cultivation of hard power. From a certain perspective, Tengshi is an exploration of BYD's entry into high-end, and it is also the beginning of its cultivation of hard power.
opens a new process for the intelligent development of high-end MPV
From the perspective of the development history of automobiles, MPV improved from box-type goods is born as a product of consumption upgrades. The Tengshi D9 was able to sell more than 30,000 orders in pre-sales for more than two months. On the one hand, it is because the high-end MPV market is not fully developed. On the other hand, it also shows that electrification and intelligence are the direction of the development of the mid-to-high-end MPV market. In this market, Tengshi, which has BYD technical endorsement and Mercedes-Benz quality standards, has market competitiveness.
First of all, from the perspective of historical development, MPV is born to be a product of consumption upgrades. In the 1980s, wealthy people hoped that family traveling would have a larger and more comfortable riding space. Therefore, people stuffed advanced configurations (such as LCD digital instruments, electric windows, karaoke entertainment systems, refrigerators, etc.) into a box type vehicle (called VAN type vehicle in Europe); at the same time, in order to improve the handling and safety and comfort of the vehicle, automobile manufacturers have transformed and improved the chassis system and power system of the car, thus making MPV a new species.
Nowadays, with the continuous improvement of domestic consumption levels, families with second and third children are constantly emerging, and the market demand for family MPV is also increasing.
On the other hand, in the process of electrification and intelligence development of automobiles, most of the traditional high-end MPV models in China still maintain the status quo of "high price and low intelligence". For example, the million-level Toyota Alpha central control vehicle system is obviously lagging behind the current era and cannot meet the needs of urban upstarts for high-end intelligent travel.
Therefore, the emergence of the new Tengshi D9 is of epoch-making significance. It not only completely breaks the "intelligent desert" situation of China's MPV, but also starts a new process of intelligent development of high-end MPV.
high-end and intelligent are two-sided
As the masterpiece of the Tengshi brand breaking the deadlock, Tengshi D9 has launched 7 models in two versions of hybrid and EV.
Among them, the hybrid version is equipped with DM-i two-wheel drive and four-wheel drive dual powertrains. The maximum comprehensive range of NEDC can reach 1040km, the maximum pure electric range is 190km, it can be oily or electric, and the battery life is worry-free, and it can be in the city or far away. The 50km pure electric battery life version NEDC has a loss of electricity and fuel consumption of as low as 5.9L per 100 kilometers.
EV power system is built on BYD Group's e-platform 3.0, equipped with an eight-in-one electric powertrain, a wide temperature domain high-efficiency heat pump and an blade battery . The CLTC has a maximum battery life of 600+km and a maximum charging power of up to 166kW.
It should be noted in particular that both versions of the models are equipped with 80KW DC fast charging, among which the EV version is equipped with BYD's world's first dual black technology, the world's first dual charging black technology, with faster charging efficiency, a 15-minute charging time of 230km, and a 30%-80% charging time of 30 minutes (the hybrid version takes 25 minutes).
However, for the current Chinese market, intelligence and high-end are already two sides. BYD's blade battery and DM-i super hybrid technologies are just to provide users with high cost-effectiveness, low energy consumption, safety and stability. If Tengshi wants to continue to explore the user groups of high-end electric vehicles such as BBA and NIO , it must also develop its smarter user experience.
adheres to the development concept of "technology leads luxury and innovation breaks the future". Relying on BYD's "technical fish pond", Tengshi D9 has achieved luxury in its intelligent technology configuration. The entire series is equipped with a 5G intelligent networking system and 6nm chips. It uses the dual support of superior configuration to achieve ultra-high-speed transmission, completing millisecond ultra-low delay transmission, bringing a silky "surfing" experience like a mobile phone. At the same time, the system also supports full-scene voice functions, precise positioning and recognition of four-sound zones, which can realize continuous dialogue and other functions. It should be noted that the entire Tengshi D9 car is equipped with 7 display screens and supports 7-screen linkage, providing users with 10 scene modes in the car: meeting mode, nap mode, movie viewing mode, welcoming mode, etc.
At the same time, in terms of intelligent driving, Tengshi Pliot can support L2+-level assisted driving at this stage, including ACCh, AEB, LCC and other functions. According to the press conference, the top-end model can be upgraded to advanced intelligent driving in the future, including high-speed pilot assisted driving and memory parking functions. Its intelligent driving hardware includes 24 sensors, namely 1 front monocular camera, 4 surround view cameras, 5 mm wave radar , 12 ultrasonic radars, 1 DMS fatigue monitoring and 1 EPS angle controller.
Indeed, in the process of exploring high-end and intelligentization, BYD may face many risks of failure, but this risk allows us to continue to raise BYD's imagination space. Just like the MPV market, although its market share has been shrinking since 2017, with the improvement of China's residents' consumption level and the continued positive for the multi-child policy, the market has always believed that the market space of high-end MPV is constantly expanding.
