With the release of domestic automobile sales statistics in August, the new energy vehicle market has set a new record. According to statistics from the China Association of Automobile Manufacturers, the monthly production and sales volumes of 691,000 and 666,000 vehicles respectively achieved exponential year-on-year growth, but also created historical highs. Another new high data comes from the China Passenger Car Association, where independent brands have created the fastest growth rate in nearly 10 years with a year-on-year growth of +28.9% in the sedan market. But among the top 8 mid-size sedan sales in August we will see here, the independent brands are still squeezed out. Moreover, whether it is a non-luxury sedan starting from 170,000 to 180,000 or a high-end sedan generally positioned as a 300,000 level, they are the names we are most familiar with:
After a period of strength, the Camry has hundreds of units. The narrow advantage was temporarily regained the title by the past "Lao Wang" Honda Accord (21,861 units/No. 01) , and Toyota Camry (21,325 units/No. 02) ranked second. In the past few years, the pace of these two Japanese cars has almost overlapped, but the last time the Accord was modified It has been almost a year, and the recent growth has relied on large terminal discounts. Considering that Camry has been very active and frequent facelifts and specific model adjustments recently, its winning of the championship is only a matter of realization.
Accompanied by the Nissan Teana (14,176 units/04th) hit the top and fell, Volkswagen Passat (18,380 units/03th) returned to the top, although Teana has also recently welcomed a new model due to the recent arrival of new models. There have been large terminal discounts, but since the new model is a mid-term facelift and the design and configuration are adjusted greatly, many consumers have begun to wait and see, and sales have also suffered a frustration.
Volkswagen Magotan (12,829 units/No. 06)'s recovery and slowdown is the same as Teana. The facelifted model will be available soon. Although the facelifted car of Magotan is not as generous as Teana, it can be like Magotan is a car with a strong business attribute, and its potential consumer group has a more serious concept of "buying new but not old"
in Cadillac CT4, Lincoln Z, htm While l5 Volvo S60 and other cars have launched consecutive impacts, the market for high-end mid-size cars is still firmly controlled by BBA's "34C". Among them, Audi A4L (13,883 units/No. 05) has locked in with a relatively obvious advantage. The champion position of high-end mid-size sedans. Since entering the mid-term facelift of the B9 generation, its slightly enhanced technological elements and significant sports style have made it catch up. It has also shrunk while leaving behind the Mercedes-Benz C-Class . The gap with the BMW 3 Series , and the "high" discount is naturally indelible.
Mercedes-Benz C-Class (10,479 units/No. 07) is controversial in frequent facelifts, but the configuration and price are adjusted in time due to the cost of parts, and the willingness to apply some flagship designs to B-Class products, which also shows that Why can Mercedes-Benz stay in the luxury market for so long?
As for BMW 3 Series (9,601 units/No. 08) , the discount compression of the facelift has weakened the enthusiasm of the consumer market. Although 320i has obtained the M sports suit for the first time, it has also completed the 14.9-inch touch screen Upgrade, but the increase of several thousand yuan in the entire series will still affect sales in a short time without receiving terminal discounts.
written at the end
It can be seen that in the mid-sized sedan market, Volkswagen's dominance is no longer so strong, but its remaining power is still there. Especially when Honda has Yingshipai and Toyota has Asian Dragon , the two brothers Passat and Magotan continue to maintain their identity as champion combination, and with a clear advantage over the "3C" end "4 ”, the strength of the Germans is no longer there, but the advantages are always obvious. At the same time, the competitiveness of Japanese has been continuously improved in the past few years, especially after strengthening the advantage of security and strengthening the weak link of intelligent interconnection, even though the Germans are recovering, Camry We may still be the final candidates for the year-end champion.Unfortunately, in order to avoid the edge of joint ventures, domestic brands have never dared to invest heavily in this segment, but rather choose to "fight against small" to compete for the market with medium and large. Now, regarding the mid-sized sedan market The only thing that remains is when there will be competition for independent brands.
