On October 8, the top-end price of Youjia NV was launched, with a top-end price of more than 300,000 yuan, directly benchmarking the leading brands of new forces. However, according to domestic media reports, the Dacheng Auto , which produced the Youjia NV, was declared bankrupt as early as 2020. NIUTRON (Ziyoujia mother brand) rented the production qualifications and factories of the Dacheng Auto, and built the Youjia NV. So, why does the Ziyoujia NV, which was born in this context, challenge today's new car-making forces? What's the confidence to offer a price of 300,000 yuan?
"born" Mahjong car Niu boss endorsing
Ziyoujia NIUTRON's first model NV is Li Yinan . He founded NiuDian Technology in 2015 and launched Niu Electric Vehicle, which became the "dark horse" in the electric bicycle industry.
In 2018, Li Yinan started a second business, founded Niu Innovation Energy (now renamed: Mars Stone Technology) and started car manufacturing. In December 2021, it announced that it had completed a US$500 million Series A financing, led by IDG and COATUE. Ziyoujia NV is Li Yinan's first work in the field of car manufacturing.
can be seen. Similar to all new car-making brands, the most dazzling brand endorsement of Ziyoujia NV is the founder Li Yinan and his entrepreneurial story. Of course, Li Yinan has not obtained the qualifications for car manufacturing at present, but has rented the qualifications and factories of Mahayana to realize his dream of building a car, which is basically the same as the path of the founders of other new forces. The difference is that Haima , JAC , and other car companies that manufactured for Xiaopeng and NIO are all considered old-fashioned traditional independent brand car companies. They have a complete set of chains in terms of core technologies, production scale, manufacturing technology, supporting systems, etc., so it is no problem to produce production capacity to give new forces evenly.
However, the Dacheng Automobile, which is produced from Youjia NV, is a manufacturer on the verge of bankruptcy. According to information, the predecessor of Mahayana Auto was Zotye Damai. Later, with the backdoor listing of Zotye Auto , the Jintan base was completely independent and renamed "Mahayana Auto". It obtained the production qualification of Jiangling Light Auto in 2018.
According to Qichacha , Jiangxi Dacheng Automobile Co., Ltd. has involved 186 judicial cases, of which 82.8% of the case identity is the defendant, 28 records of the person subject to execution, the amount involved is 164 million yuan, 102 historical person subject to execution, the total amount of execution is 220 million yuan, the debt rights exceed 680 million yuan, and the contract breach of contract exceeds 620 million yuan. In 2021, Dacheng Auto was filed for bankruptcy and reorganization three times.
In addition, according to the official website of Dacheng Auto, it has three gasoline models, G70S, G60 and G60S, and there is no pure electric vehicle product. In other words, even if Mahjong has the qualifications to produce electric vehicles, there is currently no product that can be mass-produced and launched.
According to media reports, after the implementation of the "National VI" emission standards, Dacheng Auto products failed to meet the relevant technical requirements and fell into a crisis of shutdown. Dacheng Auto delayed the launch pace of Ziyoujia NV due to its own qualifications. The Mahayana Automobile in this context has also caused many netizens to question what strength does the Mahayana Automobile Factory have to build high-end electric cars worth 300,000 yuan?
Suppliers "become a mystery"
Today's new car manufacturing forces, without a strong circle of suppliers, it is difficult to support the brand premium. At the launch conference of the new product, the story behind the product, the mental journey of the new car-making company, future development layout, R&D results, etc. are all worthy of being a big talk. Show your muscles to the outside world and also give the brand a reputation.
At the press conference of Ziyoujia NV, in addition to pulling out the Land Rover Range Rover , BBA and other luxury cars to compare the sizes, Ziyoujia NV talked about the regular model parameters throughout the press conference, and no black technology was revealed, which seemed particularly ordinary. Of course, the product itself did not have many surprises.
We can’t help but ask, what are the suppliers of Ziyoujia NV and why they are not announced to the public? According to Huxiu.com report, Ziyoujia NV will purchase the engine of Dongfeng . As expected, it may be the same four-cylinder 1.5T range extender of Lantu FREE, which comes from the C15TDR series engine independently developed by Dongfeng Group .
And in pure electric models, the battery of Ziyoujia NV has not been disclosed yet. Previously, the official Mars Stone Technology said: "Mars Stone Technology empowers Mahjong cars in the fields of forward-looking technologies such as software, intelligence, and three-electricity, and jointly improves the level of complete vehicles and intelligent software. The first product, Youjia NV, is produced by the exclusive production line of the Mahjong Auto Changzhou Jintan Smart Factory." Such words can be said to be lonely.
Overall, the main supplier of Youjia NV is still a "mystery". We don't know why Li Yinan doesn't show his "Friends" openly. Can
beat your opponent?
After the press conference of Youjia NV, the founder of Ideal Auto , Li Xiang , immediately yelled on Weibo, "This is far less than L6, why compare it with L7." Although management, L6 has not been listed yet, judging from Li Xiang's blunt statement, the leading companies of the new car-making forces have not taken the Youjia NV seriously.
From the perspective of assisted driving, the Ziyoujia NV is equipped with Horizon Journey 2 chip and Horizon monocular visual perception solution, which can realize 24 functions such as AEB (automatic emergency braking), ACCh (full-speed domain adaptive cruise control), BSD (blind spot monitoring), etc., which is a very ordinary configuration.
In addition, the more advanced SuperDrive AAD advanced assisted driving system requires additional payment. After the upgrade, the hardware part will become 2 Horizon Journey 5 chips, 12 cameras, 12 ultrasonic sensor , and 5 mm wave radar . The computing power will be increased to 256TOPS, which can realize NOA navigation assisted driving in high-speed and urban scenarios. However, this will not be opened and upgraded until the third quarter of next year, and the actual performance is still unknown.
compared with several new cars recently released, the assisted driving system of Ziyoujia NV seems a bit "simple", without lidar , and the number of hardware is not large. What's more important is whether the SuperDrive AAD system is still " futures ". From these points, it is indeed difficult for Ziyoujia NV to compete with the new car-making forces that have already gained a foothold, and the chance of success is far less than that of Mavericks.
