Honda is even more famous in the Chinese car market than Toyota because Honda has too many fan groups and has a lot of fans on the Internet. After so many years, Honda has been a joint venture for more than 20 years, but it actually broke out that it wants to enter into a joint venture with us. Decoupling”?
It is reported that Japanese car company Honda plans to withdraw its production lines from China. According to the Japanese media "Sankei Shimbun" report:
"Honda Motors is considering establishing a separate supply chain in markets outside China to reduce dependence on the Chinese supply chain."
Why decoupling? The reason given by the Japanese media: Because my country's epidemic prevention measures are too strict, the production of Japanese car companies in China...
Many Chinese netizens were speechless when they heard that Honda's technology has been like that for so many years, and there are not many new cars. There are quite a lot of matryoshkas, and the homogeneity is so strong that they can no longer sell BYD and domestic brands. They have passed the blame to our epidemic prevention. They are really masters of blame-shifting.
And the American media is even more enthusiastic about echoing the news, saying that Honda plans to "decouple" from the Chinese supply chain.
Honda’s official spokesperson also admitted this statement. A Honda spokesperson responded that the content reported by the relevant media was not true, but he added:
"Honda Motors has been conducting a comprehensive assessment of the supply chain and taking relevant measures to hedge risks. The The company has indeed considered reviewing its supply chain in China Checking and hedging risks, but it does not mean that they want to decouple from the Chinese supply chain. "
Regarding this news, the majority of Chinese netizens generally believe that Honda wants to connect with the Chinese market and supply chain." Decoupling means welcome, don’t give it away!
Most netizens think that Honda’s decoupling is not bad news at all. It can only be said that sometimes my country’s industry upgrades and develops to a certain stage. , China's rising labor costs and the explosion of independent brand technology have resulted in Honda, the leading traditional oil truck brand, experiencing weak sales growth in the Chinese market, and its market share is also declining. 0 After entering April 2022, the Shanghai mask incident triggered a chain reaction. The selling price of Honda's joint venture car in China is getting lower and lower, and the value retention rate is getting worse and worse, but the sales volume has not improved much. One car once The price of and Honda CRV, which was increased by 8,000 yuan, is now reduced by 30,000 yuan. But Honda Accord once only agreed to The owner who had a discount of 10,000, now has to give a discount of 20,000... The profit margin of Honda's joint venture cars is indeed getting lower and lower. Honda wants to build a factory in a country with lower labor costs, such as India, and then export it to us. For enterprises, This is normal behavior. But if you directly want to "decouple" from my country, you obviously think too highly of yourself. To be honest, your most valuable thing is the "H" car logo, and the other three major items. There is no generation gap advantage in front of Chery Geely Changan. Who can be scared by decoupling? Honda’s sales in China have begun to decline sharply since February this year. , the year-on-year decline for many months has exceeded 30%, which is astonishing. Even though Honda rebounded in June and July, Honda's sales in China in the first half of 2022 were 679,000 vehicles, a decrease of more than 107,000 vehicles compared with the same period last year. , fell 13.6%, and the Acura luxury sub-brand is close to being discontinued. It can be said that Honda has fully demonstrated its decline in the Chinese market. This year, the core reason why Honda is not selling well in China is Chery Geely Changan Great Wall's fuel trucks. The quality and price-performance ratio of materials used is better than that of Honda. This is a fact. BYD New Energy will crush your Honda in every aspect.In addition, Honda is resting on its laurels, especially the strength of the steel in some specially produced cars is indeed mediocre, and even the safety of the B-pillar of a certain popular model is weak... Since 1999, the price has been over 200,000, and the terminal price has been increased. The sixth-generation Accord, a joint venture between Guangzhou and Honda, was born. Today, Honda has already made a lot of money in China. If two or three overseas brands leave the Chinese market, this will be a good thing for China. Domestic cars now have enough quality and good looks to replace Honda. 0 years have passed. Honda has made enough money, but its technology has not been substantially improved over the years. Relying on the black technology of VTEC more than ten years ago, now faced with a mere 100,000 yuan BYD Dolphin, most Honda joint venture cars are If it can't outrun it, why bother talking about "buying an engine and giving it a car"?
The Japanese government has provided incentives to companies, hoping that Japanese companies can move their production lines back to Japan. 40% of Honda's production comes from China. It is unrealistic to leave China all at once, but it does not rule out reducing production capacity. If there is complete decoupling, then the final It was Honda himself who was injured. After all, there is an old Chinese saying, if Butcher Zhang dies and the mixed-haired pig is not eaten, who will take care of the world without it!
