Do you still remember that Porsche experienced a big turmoil in the country in the past two months, that is, the steering column of Porsche Automobile disappeared, and there was no communication with customers, and the configuration list was has this function.
In other words, Porsche took money from customers but failed to provide them with the services they deserved. For a while, many netizens were criticizing Porsche. Porsche means to give more than 2,000 yuan in vouchers to compensate customers. This is quite different from the price of an electric steering column of 50,000 to 60,000 yuan, so many car owners and netizens do not buy it, thinking that Porsche is too arrogant.
Finally, under the pressure of public opinion, Porsche gave in, equipped new cars with electric steering columns, and at the same time carried out recalls and installations on already sold models. This incident seems to have been perfectly resolved, but online public opinion still exists.
It is worth mentioning that the delivery volume of Porsche cars from January to June this year has been released. In the first half of this year, Porsche delivered a total of 145,000 new cars, down about 5% year-on-year. It should be said that the gap is not very obvious. Domestic Porsche vehicles delivered 40,681 units, a 16% decline compared to the same period last year. It was also the region where Porsche experienced the largest year-on-year decline worldwide. In the United States, Asia-Pacific, and Africa, sales have declined by about 10% year-on-year, while in Europe there has been a 7% year-on-year growth. Although sales in China have declined, in absolute terms, China is still the largest sales region for Porsche.
Seeing this, many friends have questioned why Porsche's car sales have experienced such a large price drop? Logically speaking, Chinese consumers are not short of money. So why is the delivery volume of of Porsche in China this year lower than that of last year?
First of all, there is no doubt that it is the impact of the epidemic, which has led to poor long-distance shipping, thus affecting delivery. In Europe, Germany does not have this concern because it produces and delivers locally.
Another main reason is that Chinese consumers have better choices and do not necessarily have to choose Porsche. Moreover, Porsche has also lost a considerable number of consumers due to the pressure of public opinion some time ago.
Many consumers now are young people, especially some wealthy consumers, who are no longer keen on the Porsche brand. They can also afford these luxury cars. Many consumers have also turned to buy new car-making forces. For example, the sales volume of Gaohe Automobile has exceeded 5,000 new cars since its launch. There is no doubt that this part was originally the sales of BBA and Porsche.
Ideal Car, Weilai Automobile The prices of new cars are not cheap, and it is more than enough to buy a luxury brand.
It turns out that Chinese consumers have no choice, especially in the field of luxury cars, so even though Chinese consumers are holding back their anger, there are too few choices. With the emergence of new energy vehicles, this balance has been completely broken, and consumers no longer feel that buying a domestic car is a low-end product. New energy vehicles not only have better driving quality, lower maintenance costs, better playability, and can also be upgraded, which are beyond the reach of traditional fuel vehicles.
So when we see this, we should also understand that the decline in Porsche's new car delivery volume in China is not a purely accidental thing, but an inevitable result of the upgrading of China's automobile industry. If there are still arrogant car companies, I believe consumers will quickly choose with the money in their hands.
