Ding Jian, deputy general manager of the sales branch of FAW Besturn Car Co., Ltd., said: "The needs of users are the direction in which Besturn strives. The modification culture that highlights one's own personality and pursues ultimate performance is currently highly sought after by young people. FAW Besturn Actively respond to the needs of young users and launch modified products. "
Pentium B70S Black Warrior Co-creation Edition is coolly modified based on Pentium B70S and built with FMA infinite equation architecture. The blackened Pentium B70S has a dark-style "digital raindrop" upper grille, an "integrated" dark sports front lip, a "suspended" blackened luggage rack, and red decorative strips on the side skirts, showing its individual style and style. Athletic edge. The car's exterior styling adopts a new generation of sexy curved design language, with a sporty front lip and "beast claw" shaped air kits on both sides, making the individual expression more trendy and cool.
The interior design style is simple and sporty. The popular dual-screen design + dark interior color is full of technology and sportiness. In terms of power, it is equipped with 16 items including high compression ratio Miller cycle combustion technology and 350bar precision fuel injection technology. The patented 2.0T high-performance engine, matched with the Aisin 6AT gearbox, can accelerate from 0 to 100 mph in 7.9 seconds.
Not only that, FAW Besturn has launched a comprehensive upgrade of 518 service rights version 2.0. Compared with version 1.0, 518 rights version 2.0 adds new off-site maintenance rewards, Tengda people star benefits, delayed vehicle delivery compensation, same-product replacement subsidies, and old customers Renew the warranty to enjoy 6 rights and interests including 2 free engine oil , mileage rewards, as well as lifetime vehicle warranty, 30-day free returns, full-service rapid rescue, three-year vulnerable replacement, free working hours on special days, four-season extended service, etc. Six rights and interests have been upgraded based on the pain points of car usage scenarios.
Through a series of measures, it can be seen that FAW Besturn insists on getting closer to users, understanding and meeting user needs, constantly strengthening "user experience as the center", through "younger products + scene-based marketing + close empathy ", Continue to shape the brand image of Besturn for the people and the people, adhere to the "user thinking, do a good job in marketing, combine the core assets of the brand with the upward source of power, and strive to achieve brand strategic transformation. The production and sales will reach 300,000 units in 2023 and 600,000 units in 2025. Sales volume of 10,000 units, while challenging the vision of 1 million units