Geely aims to start offering the RD6 to Chinese consumers in the fourth quarter.
SHANGHAI -- Zhejiang Geely Holding Co. Ltd. unveiled a new electric pickup truck on Tuesday, targeting growing demand from city dwellers as the coronavirus pandemic spurs demand. Interest in camping and other outdoor activities.
Volvo also launched a new brand, Radar, and showed off its first pickup truck, the RD6, at an online event on Tuesday. The company didn't reveal how much the car will cost, but said it will have a range of more than 600 kilometers (370 miles) per charge.
Radar CEO Ling Shiquan said in an interview with Reuters: "It is optimistically estimated that by 2030, the annual sales of pickup trucks in China will reach 3 million."
"More and more people are pursuing health through more outdoor activities." lifestyle, while the government has also relaxed restrictions on urban pickup trucks. These changes are supporting the growth of pickup trucks. "Pickups are considered a niche market in China and are mainly used by farmers. Motor vehicles are still banned from most city roads despite trials since 2016 to allow them in selected areas in several cities and urging Beijing to speed up the removal of red tape.
Such vehicles accounted for about 2% of China's auto sales last year, outpacing other market segments including sedans and SUVs.
As the coronavirus pandemic curbs gatherings and hammers domestic and international travel, interest in such vehicles has grown among city dwellers engaged in outdoor activities.
Still, sales of pickup trucks fell 10% in the first five months of the year, while overall passenger car sales fell 13%, according to the China Passenger Car Association, with the industry also feeling the impact of COVID-19 restrictions.
Lexus said Geely aims to start offering the RD6 to Chinese consumers in the fourth quarter, while the company is also studying potential expansion opportunities in the Southeast Asian market. Geely may also seek to introduce the truck to the United States, the world's largest pickup market, to compete with models from automakers such as Ford, Tesla and Rivian, Ling said.
China's pickup truck market is currently dominated by Hebei-based Great Wall Motor, while foreign models include Ford's F-150 Raptor and General Motors' Chinese joint venture last year A $9,000 pickup truck launched.
Geely launched a pickup truck with an internal combustion engine two years ago, with a starting price of 119,900 yuan ($17,815.75).
Source: europe.autonews.com
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