[Pacific Automotive Network New Car Channel] Euler has always been regarded by the industry as one of the most unique brands in the automotive industry, because Euler is a manufacturer with a unique user circle and product attributes. Euler focuses on serving female consumers. Fr

[Pacific Automotive Network New Car Channel] Euler has always been regarded as one of the most unique brands in the automotive industry in the industry, because Euler is a manufacturer with a unique user circle and product attributes. Euler focuses on serving female consumers. From product concept, to design structure, to function, color matching and even a series of slogans surrounding the product, Euler's glorious identity as a "friend of women" has been confirmed. On July 12, Ora Ballet Cat (ask for lowest price | check for details) made a stunning debut, bringing the combination of retro style and soft beauty to a new level. The new car has been launched in 4 configuration models and 2 endurance versions (401km and 500km). The price range after subsidies is 193,000-223,000 yuan. The new car has shown its sincerity and "preference" for female users in many aspects. So, what kind of market competitiveness can such a so-called "female-only car" have?

What are the highlights of Ballet Cat that make goddesses excited?

Appearance: The retro + rounded shape is in line with female aesthetics.

Ballet Cat focuses on the female market and has a strong retro style. The overall vehicle shape is covered with many large arcs and cambered surfaces. It is precisely because of this design that the Euler is more flexible and beautiful, and at the same time it is more in line with women's aesthetics, which invisibly creates a good relationship with female consumers. A situation of mutual attraction.

A closer look shows that the front bumper and left and right fenders of Ballet Cat are all painted in the same color, while the front cover and most areas of the body are painted in another color, creating a distinct look from the front of the car. contrasting color effect. In addition, the lower edge of the front bumper is specially made of high-gloss chrome, and it extends to the side door panels and the lower edge of the rear bumper. The "chrome decoration" surrounds the vehicle and plays a good "finishing" effect, adding to the "spirit" of the entire vehicle. God” is fuller.

The tail of the Ballet Cat has a very full and very classic design. Judging from the steep slope of the back, the Ballet Cat has inherited the appearance of many classic models, but the new car has a small spoiler under the rear windshield. The panel (or rear wing) is used as a decoration. This "playful" embellishment has the purpose of "turning the tide" and instantly makes the rear of the car full of vitality and fashion.

Interior: Continuing the cute appearance style

Sitting in the car, the pink interior comes into view, which makes people clearly feel that the layout and atmosphere rendering of the car have a strong feminine color. Compared with the appearance, the overall design has more of Euler's own attitude and exclusive style. The steering wheel, center console, and door interior panels are all wrapped in soft materials, and there are very few directly exposed plastic parts. Take a look at the interior part of the car. Ora Ballet Cat is also creating a sophisticated and flexible cockpit.

Spacious space and comfortable ride

The length of the Euler Ballet Cat is 4401mm and the wheelbase is 2750mm. For a compact car, the size is quite satisfactory, but the specific performance can only be concluded after actual experience. However, what is certain is that as a model specially designed for female users, the space design and layout in the car must be outstanding. What potential opponents do

have?

At present, the Euler Ballet Cat is a model with unique positioning and distinctive feminine colors. Strictly speaking, it has no direct competition. But the market is always an open market, and competition is everywhere. If you insist on looking for competitors, combined with price, attention and personalization, the ID.3 of Volkswagen and Elf #1 of smart and Ballet Cat are to a certain extent. There is an intersection in the market. After all, the three are positioned as "exquisite" and "petty bourgeoisie" high-quality compact cars.

What are the highlight configurations of each of the three vehicles?

Euler Ballet Cat:

Speaking of the highlight configuration of Ballet Cat, in addition to the interior and exterior retro styling mentioned above and the thoughtful care for female users, it has good performance in intelligent and safety configurations.

Ballet Cat cockpit is equipped with the Snapdragon 8155 chip, which has a high starting point in terms of computing power. Based on the strong hardware foundation, software engineers have specially prepared four personalized scene applications for Ballet Cat. They are goddess mode, riding the wind and waves mode, warm man mode and child mode.

In the goddess mode, the steering wheel has less damping and the steering is softer. Even continuous U-turns are effortless and the driving is smooth; while in the wind and wave mode, the vehicle will automatically monitor special weather, turn on the wipers and lights with one click, and turn off the car. window, adjust the air conditioner, and adjust the following distance to the maximum when ACC is turned on; the warm male mode, as the name suggests, can be activated with one click when a woman feels her hands are cold, feels uncomfortable, or is in her menstrual period while driving. Ballet Cat will automatically turn on the air conditioning, steering wheel heating, and seat heating; in child mode, the system will automatically play nursery rhymes for the baby, and the mother can check the status of the child in the back seat in real time. At the same time, the vehicle will automatically lock, and the air conditioning in the car will automatically adjust to the set temperature. , front row users can check the status of their children at any time on the central control screen.

The four female-only modes mentioned above may seem cool, but in fact they require Ballet Cat to have rich seat configurations, such as heating, ventilation and even massage functions. In addition, an excellent monitoring system is required. External monitoring (such as weather conditions) and internal monitoring (such as monitoring of babies in the back row) are also unique features of Ballet Cat.

In addition, the biggest highlight of Ballet Cat is the intelligent assisted driving configuration. The entire series comes standard with tire pressure alarm, merging assist, lane departure warning system, lane keeping assist system , road traffic sign recognition, active braking, fatigue driving reminder, DOW door opening warning, forward collision warning, rear collision warning, rear collision warning, etc. Configurations include parking radar, 360-degree panoramic image, transparent chassis, full-speed adaptive cruise, braking energy recovery, automatic parking , uphill assist, steep slope descent and electric sunroof.

Volkswagen ID.3:

Volkswagen Group has achieved an astonishing speed in electrification transformation in recent years. The production of ID.3 will open a new era of Volkswagen . The significance of ID.3 is comparable to that of the first Beetle. or the first golf. ID.3 is priced at RMB 149,900-182,300, which has a certain market overlap with Ballet Cat.

The interior of Volkswagen ID.3 is simple and bright. The 10-inch large central control screen has a built-in smart car connection system 4.0 interactive system. During the experience, the car operation is smooth and the logic is clear. The rich built-in functions can well satisfy the user's technology needs. needs. HUD enhanced display The head-up display has a dynamic path guidance function, which makes the vision more intuitive and has a stronger sense of technology.

In terms of driving assistance systems, ID.3 is equipped with a complete L2 level system, with full-speed ACC adaptive cruise and lane keeping. The steering wheel is equipped with a capacitive touch sensor. Whether the driver is holding the steering wheel only needs to pass It can be recognized by touch and does not need to be confirmed by torque steering, which makes long-term use of the lane keeping function easier.

smart Elf #1:

’s new smart Elf #1 is designed by the Mercedes-Benz global design team. The launch of the car means that the smart brand has officially “transformed” into an electric brand. It has now been launched in China and has started a large-scale It is determined that 3 models will be launched, with the price range after official subsidies ranging from 181,600 yuan to 226,600 yuan.

smart elf #1 is equipped with an exclusive APP and a customizable infotainment human-computer interaction interface. It also creates a "smart inspiration planet" as the core element of the intelligent human-computer interaction system. The elf assistant Avatar based on artificial intelligence AI technology is estimated Like Weilai 's NOMI, it can communicate with users and process various instructions. Since the original manufacturer has not yet released more functions and interfaces about the car, it is not yet known how intelligent it is. However, judging from the UI design taste in the official picture, it is still quite exciting. . In addition, smart has also created a series of digital ecological services with APP and car-machine systems as the core touch points. Users can seamlessly experience the smart digital world through the exclusive smart ID. Car owners can also use mobile APP to remotely control the vehicle.

In terms of intelligent driving assistance functions, the smart Elf #1 high-end model will be equipped with the smart Pilot intelligent assisted driving system, including ACC adaptive cruise, LKA lane keeping assist, BSD blind spot monitoring system, TJA traffic jam assist, and APA automatic parking assist. Comparison of

power and endurance information

All three models use a single-motor design, but there are differences in layout details. The Ballet Cat uses front-wheel drive, while the other two models use rear-wheel drive . Therefore, there are also differences in the dynamic style orientation of the three cars. Ballet Cat wants to please female consumers and is generally comfort-oriented, while ID.3 and Smart Elf #1 focus on driving control.

Actually, In terms of power performance, the three cars are also I can see some clues. In terms of maximum power, the 126kW output of the Ballet Cat is basically above the mainstream power level, slightly better than the 125kW of the ID.3. In terms of peak torque, Ballet Cat's data of 250N·m is also completely sufficient, and for front-wheel drive compact models, 250N·m is definitely the best power output solution. In addition, suitable power output combined with the front-wheel drive layout makes Ballet Cat better than ID.3 and smart#1 are easier to control.

Ballet Cat uses a 49.92kWh lithium iron phosphate battery. ID.3 and smart#1 use ternary lithium batteries. The former has inherent advantages in cell stability and safety, while the latter has theoretically higher energy density. excellent. However, if you look at the average battery life per unit capacity, Ballet Cat is actually more efficient than ID.3. The average battery life of Ballet Cat per unit battery capacity is 8.03km/kWh, ID.3 is 7.85km/kWh, and smart#1 is slightly better, reaching 8.11km/kWh, but it is also reasonable as a ternary lithium battery.

In addition, in terms of battery warranty, Ballet Cat has shown more sincerity than ID.3 and smart#1. It is the only one among the three cars that does not limit the age and mileage.

Comparison of configurations of models with similar prices

We have selected models with similar prices for comparison. In terms of basic internal and external configurations, the Euler Ballet Cat has greater advantages. Among them are electric trunk, steering wheel heating, front row lumbar support adjustment , electric adjustment of the main and passenger seats, electric seat memory, rear cup holders, rear air vents, adaptive high and low beams, rearview mirror memory, speakers In terms of quantity and processor, Ballet Cat has a good leading position.

In terms of LCD instrument size, negative ion generator, multi-layer soundproof glass, facial recognition and mobile phone wireless charging configuration, Ballet Cat has more obvious advantages than the other two competing products.

In terms of intelligent assisted driving configuration, all three vehicles are equipped with lane departure warning, Lane keeping, full-speed adaptive cruise and other functions, but in terms of road traffic sign recognition, fatigue driving prompts, parking images, steep slope descent and other configurations, Ballet Cat still has considerable advantages.

Summary

Ballet Cat’s retro magic and heart-warming warmth have changed everyone’s perception of pure electric vehicles and independent brands from another aspect. The magic of technology not only gives the vehicle an intelligent cockpit and autonomous driving solutions, but also gives the vehicle a soul. As a result, Ora Ballet Cat can take care of female consumers with its humane and soft beauty, and become the most loyal partner of women with its consistent sincerity. At present, Ballet Cat is the "unique one" in the market, full of personality and opening up a new track.But one thing to say is that price is still a controversial point for Ballet Cat. After all, as a domestic brand, the brand premium is not as high as that of Volkswagen ID.3 and Smart Elf #1, and it is still equipped with lower-cost lithium iron phosphate batteries. , the price is still strong at over 200,000, will the ladies be deterred by this? Let us wait and see what kind of sales report Ora Ballet Cat will hand over next. (Picture/text: Huang Zengjian, Pacific Automotive Network)