Buy luggage and come to Huadu! On November 1, the first Guangzhou Huadu Fashion Week event was officially launched.
The theme of this event is "Super relaxing, beautiful for you", which lasts from November 1 to December 18. The main venue is Huadu Plaza , and the branch venue is Union Square. Fashion Week creates the most suitable national trend shopping festival for young people with a relaxed concert, a light burden price and a light fashion attitude. At the same time, the top ten anchors and top ten brands are selected based on sales and sales, and launched the "Bake Bag Award Car" event.
Three highlights
The first Huadu Fashion Week event is committed to building the Huadu Fashion Industry Highland, creating the Huadu Fashion Week marketing IP, occupying a certain domestic and foreign consumer market share, truly enhancing the industry height, and creating an incubation opportunity for domestic brands. This fashion week event has three highlights:
1, Bag Buy Car
This event will draw digital winners from customers who purchase the top ten brands. The lottery draws lucky consumers according to the time point of the phased goal of the overall revenue quota. The car brand is tentatively set to Dongfeng Nissan.
2. Fashion Concert
. Under the conditions permitted by the epidemic, we plan to hold a offline concert to interact with fans of Huadu Fashion Week, so that Huadu Fashion Week can be alive and walk with young people.
If the epidemic does not allow it, the planned stars will be combined into an online concert format, with the theme of Huadu Fashion Week "Super Easy, Beautiful" as a secret code to gather traffic online and hold concerts and award ceremony.
3, Metaverse Virtual Beautiful Girl
Metaverse Virtual Beautiful Girl "Flower City Fashion Girl" will debut in mid-November. It can conduct online catwalks for the main styles of the top ten brands, show daily fashion life, accumulate fans of young consumer groups, and become the mainstream consumer group.
"The goal of holding the Huadu Fashion Week event is to achieve revenue of 500 million yuan, spread coverage of 200 million people, and let young domestic consumers know and like our products." Huang Huigu, vice president of Shiling Leather and Leather Chamber of Commerce and chairman of Jinshengsi Group, said.
Shiling luggage leather goods industry annual transaction volume exceeds 30 billion
"World leather goods look at China, Chinese leather goods look at Shiling". After more than 40 years of development, Shiling luggage and leather goods industry has become the industrial base with the highest industrial agglomeration, the most complete industrial chain and the strongest industrial supporting capabilities in the country and even the world. At present, Shiling has more than 8,600 production enterprises, more than 18,600 business merchants, more than 250,000 employees, annual production of more than 700 million leather goods, annual transaction volume exceeds 30 billion yuan, and more than 70% of leather goods and bag products are exported to 142 countries around the world, accounting for more than 70% of the popular bag market in Europe and the United States. It is the world's largest leather goods and bag manufacturing and procurement center.
Shiling luggage and leather goods cluster gathers large industrial parks represented by Southern Industrial Park, European Industrial City, etc.; professional raw and auxiliary materials markets represented by Shiling (International) Leather and Leather City, Shiling (Leather) Hardware Lead Market, etc.; finished product exhibition and trade centers represented by Shiling No. 1 Leather and Bag Trading Center, etc.; crowd-creation spaces represented by "Yingxiong Alliance"; e-commerce live broadcast bases represented by GOGO Creative Park, United Plaza, Lingyun Group, Mr. Lajiao Live Base, etc.
"Shiling Leather Goods" regional brand has been successfully registered in 19 countries around the world with a brand value of 20 billion yuan. Currently, more than 4,400 independent trademarks have been registered and actually operated in Shiling. They have the well-known Chinese trademarks "Bisman", " Sefeiluo ", and the famous trademarks of Guangdong Province "Mona Lisa", "Owangda", "Fegao", and "Hennessy Bear", etc., and have formed a leather and leather goods characteristic industrial system covering the distribution of raw and auxiliary materials, luggage product design and research and development, production, marketing, talents, logistics and other links.
In recent years, Shiling luggage and leather goods industry cluster has been awarded the title of " China Leather Goods Capital ", "National Foreign Trade Transformation and Upgrading Demonstration Base", "National Market Procurement Trade Method Pilot Unit", "China Light Industry Characteristic Region and Industrial Cluster Innovation and Upgrading Demonstration Base", "China Brand Standard Demonstration Town", "Guangdong Province Shiling Leather Goods and Bag Industry Cluster Digital Transformation Pilot".
"Leather and fur are a symbol of human civilization, and luggage and leather goods are people's pursuit of beauty and are a vibrant sunrise industry." Xie Yingjun, Party Secretary of Shiling Town, Huadu District, said that in the future, it will promote the transformation and upgrading of Shiling luggage and leather goods industry to internationalization, fashion, digitalization and greenness, actively integrate into a new round of science and technology and industrial revolution, and polish the golden signboard of "China's Leather Capital".
[Southern Daily, Nanfang + Reporter] Zhou Fuqi
[Author] Zhou Fuqi
[Source] Southern Media Group Nanfang + Client
