文|李子木
On July 14, Dongfeng Citroen Tianyi BEYOND started pre-sales. At the pre-sale press conference, Mr. Mao Chuangxin, general manager of Dongfeng Citroen brand, said: "Dongfeng Citroen is customer-centric and exchanges sincerity for heartbeat. Dongfeng Citroen Tianyi BEYOND is luxurious as standard, with a 360THP engine, Aisin 8AT automatic transmission, PHC adaptive hydraulic stabilization technology and other configurations. The 400THP Sea and Sky Edition and PHEV Glorious Years Edition are upgraded on this basis, with more than 80 configurations. A variety of configurations allow customers to enjoy a high-quality and comfortable travel experience. "High-quality and comfortable travel experience means being customer-centric and containing the power of innovation and transcendence. Each of the dazzling configurations of Tianyi BEYOND vividly demonstrates the Dongfeng Citroen brand's unremitting pursuit of innovation and transcendence, as well as its sincere pursuit of customers.
There are 3 models of Dongfeng Citroen Tianyi BEYOND released this time, which not only have rich configurations and luxurious standard equipment, but also provide 6 optional packages, 4 body colors and 2 interiors to further meet the more personalized needs of customers. car demand. The official pre-sale price is 157,700 yuan to 231,700 yuan. At the same time, Dongfeng Citroen has also prepared five pre-sale gifts for customers to sincerely embrace the younger generation of users.
Dongfeng Citroen Tianyi BEYOND originates from Citroen brand gene "Audacious and going beyond what’s common", which represents the Citroen brand’s continuous pursuit of self-breakthrough. Mr. Zeng Dihao, member of the Citroen Brand Executive Committee and General Manager of Marketing of Dongfeng Citroen, and Mr. Qu Hongyu, Deputy General Manager of Marketing of Dongfeng Citroen, stressed at the event: Tianyi BEYOND pays tribute to the Citroen brand and conveys the spirit of innovation and transcendence.
Innovation requires the tempering of transcending oneself. For Dongfeng Citroen Tianyi BEYOND, the courage to innovate and dare to surpass are self-requirements. The key lies in the brand value of "people-oriented". The new car focuses on the four core products of design, technology, comfort, and driving control that customers care about, and strives to provide comfort and advancement, and establish a new model of "easy and enjoyable" value. Tianyi is always new, and Tianyi is also the most new. All sparkles and blooms are for customers to have a high-quality and comfortable travel experience, and all breakthroughs and transcendences are worthy of cheers and applause.
In terms of appearance, Dongfeng Citroen Tianyi BEYOND adopts an expanded aesthetic design. This new design language uses three-dimensional lines to outline the shape and outline, making the overall look more three-dimensional and more in line with the aesthetic needs of Chinese users. Indeed, every detail is unforgettable. The appearance of the vehicle fully demonstrates its youthful, sporty and individual character.
As for the interior, its newly upgraded delicate touch and Morandi fashionable color-blocking texture interior are full of dynamic, fashionable and personalized charm; the technological center console highlights French fashion, elegance and technological sense, allowing car owners to drive Enjoy pioneering technology.
In terms of intelligence, Tianyi BEYOND is equipped with C-CONNECT 3.0 BEYOND interactive intelligent network connection system. This system integrates AI virtual artificial intelligence voice interaction that supports thousands of languages, and can understand what users need in seconds. At the same time, a series of functions such as colorful immersive in-vehicle entertainment center, AR live navigation, OTA cloud upgrade, 360° panoramic parking image + transparent chassis, unlimited charging, etc., make the travel experience full of wisdom and more interesting.
As the culmination of the Citroën brand's "leading comfort", Tianyi BEYOND surpasses its peers through a 2730mm ultra-long wheelbase and 1860mm ultra-wide body, a large transparent panoramic sunroof with electric sunshades, and delicate and soft ALCANTARA® warm and comfortable seats. , deep-sea level quiet space, skin-friendly and environmentally friendly materials, vividly display visual comfort, light comfort, tactile comfort, and auditory comfort, ensuring comfort for all senses.
As the "King of Elks" in the competition, Tianyi's chassis performance has always been unparalleled in the same market.This time, Dongfeng Citroen Tianyi BEYOND driving control has been upgraded, providing three power sources of 1.6T/1.8T/PHEV for consumers to choose freely. The entire series is equipped with Aisin 8AT automatic manual transmission as standard, ensuring that the entire vehicle is comfortable, smooth and relaxed. Take control and enjoy every free journey.
Innovation transcends itself and reflects the charm of product iteration and upgrading, which is also the unremitting pursuit of Dongfeng Citroen. As the song "Transcendence" sings: transcend all definitions, transcend the ordinary of greatness, transcend yourself. Tianyi BEYOND not only has a brand-new expanded aesthetic design, but also has powerful intelligent technology. It also has rich driving pleasure and comprehensive advanced comfort, showing a comprehensive competitive advantage that surpasses the same level and perfectly interpreting the Citroën brand. The brand concept of "difference, pleasant feeling".
Careful products, thoughtful prices, and considerate policies awaken the young generation's uninhibited indulgence and pursuit of love. "Beyond myself, I just want to be the best version of myself." With a comfortable experience that exceeds expectations, Tianyi BEYOND allows more users to pursue their dreams and freedom while taking into account their love for their families, and to achieve life advancement while enjoying transcendence.
chooses innovation and transcendence, has the courage and pursuit to achieve breakthroughs in self-transcendence, insists on being "customer-oriented", and moves from one height to another. This is a vivid interpretation of the connotation of the Citroen brand.
