In the smart electric era, user needs are changing from functional consumption to experiential and interactive consumption. How to create more connections with users and let them form more bonds with products and brands has become a required course for enterprises.
In this context, data is particularly important. Data can help car companies understand user preferences, and car companies can also use driving data and other information to iterate intelligent driving technology based on more scenarios. But in the process, some problems gradually emerged - companies collected data unilaterally and lacked interaction with users; users also expressed concerns about the privacy of personal data.
Original Stone Valley: Let users and brands share growth dividends
Zhiji Auto is trying to solve this problem. Since its inception, Zhiji has simultaneously proposed a user data rights platform. Since then, the user data rights plan has continued to evolve, releasing core operational links and launching innovative gameplay, and began to be presented to users in the form of "Original Stone Valley" on August 27 last year.
In fact, long before Zhiji Auto was established, the founding team had been planning to use "Original Stone Valley" as a user data rights project. In the words of Liu Tao, co-CEO of Zhiji Automobile, "let users become the core creators of the value chain, and let user data become the driving force for enterprise and brand development" is the correct logic for the relationship between enterprises and users in the current era of digital economy. Because the progress of brands and products depends on users and the data generated during their use.
It is easy to shout slogans. Every new car company talks about "user co-creation", but the difficult thing is to implement it. Most companies have two approaches - vote on vehicle configurations to collect user suggestions and achieve product co-creation; or use the App community to strengthen communication with users and get closer. However, this approach is easy to copy, and it fails to fully stimulate the interaction potential between users, products and enterprises.
Zhiji is completely different. On the one hand, the "Original Stone Valley" of IM Zhiji App can continuously collect user data, helping the intelligent system to carry out technical iterations based on the car usage scenarios of various car owners; on the other hand, Zhiji refuses to "blank" user data and allows users to accumulate it here. Gain real data rights in the process of crystals, pioneering stones, exchanging equipment, and upgrading vehicles.
Then you can also redeem products. What is the difference between the crystals and rough stones in the Raw Stone Valley and the "points" in other car company apps? It can be understood that the properties of crystals are similar to integrals. But rough stones have real equity returns as value endorsement. According to reports, in the founding round of investment of 10 billion yuan, Zhiji provided 4.9% of the growth equity with founding value as endorsement, and issued 300 million "raw stones" to map the asset income and dividends corresponding to this part of the equity income, using the data rights and interests. way to give back to users.
This means that compared with other types of user points, rough stones can not only be used for software and hardware iterations of products, but can also share the dividends of data value appreciation. Every Zhiji user will become a co-creator on the company's development path. The value of the rough stones it holds will appreciate as the company grows.
Zhiji Auto’s user data rights plan has had a certain influence among users through its early dissemination. In an interview in September 2021, the brand stated that in a user preference survey, 62% of the respondents regarded the "Original Stone Valley" user data rights plan as a "key factor" in their choice of Zhiji L7.
"Original Stone Valley" is fully open, and you can enjoy the "original universe" with a new way of playing
On July 12, "Original Stone Valley" is fully open. At the press conference, Zhiji officially released the details of the rights and interests of rough stone exchange, comprehensively explored the rough stone mining path, and created a new gameplay for the value community IM GO! . The fully open Yuanshigu truly organically combines users' driving experience in the real world with their data rights in the virtual world, and is the real implementation of its world's first user data value confirmation system.
is the first redeemable hardware after the implementation of the above system - the IM AD lidar fusion smart driving hardware system only needs to be redeemed with up to 6800 rough stones + 10,000 yuan. The system includes high-precision lidar and high computing power Orin X A complete set of hardware including chips.According to reports, in addition to lidar , rough stones can be exchanged for more different types of rights and interests in the future, including software and hardware, services, peripheral goods, etc., which will be gradually announced later.
Rough stones are extremely valuable, so how to obtain rough stones? The most important way is "mileage mining". To put it simply, it means that the user generates data while driving normally. With the user's authorization and consent, Zhiji collects this part of the driving data for product development, and then gives the user a certain amount based on the value of the data. raw stone feedback.
According to reports, a batch of rough stones will be dropped in the "world" every 10 minutes, with 144 batches dropped in a day. In the first four years, each batch dropped 500 rough stones. After that, every 4 years, the number dropped in each batch will be halved. And the total amount of rough stones is constant.
This means that the more mileage data provided by the user and the earlier the time, the greater the contribution, the greater the chance of harvesting rough diamonds and the more data rights obtained. This is easy to understand. The more data a user outputs, the greater the contribution to the development of the enterprise. Another way of playing
is "nurturing mining", which aims to strengthen the interaction and spiritual connection with users. Therefore, it does not limit car owners to participate like mileage mining. Even if you are not a Zhiji owner for the time being, you can still obtain "crystals" by participating in interactive tasks on the App, officially organized co-creation activities, or by activating and using specific functions.
It is worth mentioning that at this original stone valley special event, Chiji launched a new IM GO! How to play. It can be understood as a virtual and real game world. Here, Zhiji has created exclusive car life scenes for car owners, covering MOVING ART, the most beautiful highway, CITYLIFE, Tech Day and other route scenes. For example, on the weekend, I made an appointment with my best friend to go to the Long Museum to watch a solo exhibition of Jennifer Guidi, and by the way, I went to IM GO! Check in. For example, if you want to take a quick soul-cleansing trip, you can use Carlog to shoot a set of road movies at the highest point of the Duku Highway at an altitude of 3,390 meters while feeling the majesty and grandeur of the backbone of the Tianshan Mountains. At the same time, you can also collect a few rough stones on your car screen.
Whether traveling between cities or trekking between mountains and seas, your footprints will not only remain on the melodious trails and vast land, but will also be imprinted on IM GO! in the world. IM GO! It allows users to play games in the real world just like they do in the virtual world, and then use the rough stones brought back from the virtual world to obtain equipment upgrades in the real world. Traveling through the "parallel world" where virtuality and reality agitate, Zhiji gives new meaning to driving and travel in this way.
future, IM GO! More scenes and gameplay will be launched one after another, so you can imagine freely in front of the screen.
Original Stone Chain: The underlying blockchain technology for building a grand virtual world
To build such a grand virtual world, it is inseparable from the blockchain technology behind Original Stone Valley. Blockchain technology is widely used, but Zhiji is still the first company in the automotive industry to contribute user data to the corporate value chain. Zhiji calls this self-developed user value ecological chain the "original stone chain". The Original Stone Chain ensures the security of data, the privacy of information and the non-tampering and non-forgery of transactions by applying the national secret algorithm. The entire process is open and transparent, ensuring that every user will obtain data rights fairly.
Zhiji has previously stated that when the vehicle is actually delivered to the user, it will "collect user data with great restraint", taking desensitization, and safety as the basic requirements for this action, and self-restraint with "super-regulatory requirements". To this end, Zhiji Auto released and implemented the IDPP data privacy protection plan, announcing that it will not use fingerprints, voiceprints, face recognition technologies, etc. to collect personal biometric information and desensitize personal data .
Conclusion:
In the era of intelligent electric vehicles and the interconnection of everything, everyone is talking about i——intelligence, interaction, information...but few people mention inertia (inertia). From internal combustion engine to hybrid to electric, from ABS to ESP to ACC, from swiping mobile phones in the car to playing games to karaoke... The development of technology always follows a certain inertia.
Zhiji is breaking away from this inertial thinking. It uses the unprecedented "Rough Stone Valley" gameplay to seamlessly integrate users and car companies, allowing virtual and reality to be perfectly connected. In cosmic terms, Zhiji has achieved a "leap" in technology and ideas.
For Zhiji, user data will not only be the core force driving intelligence, users can also receive feedback through data contributions in the real and virtual worlds. This will form a positive interaction between car companies and users, forming a snowball-like evolutionary process.
Not only that, Zhiji’s new gameplay brings greater imagination to the car use scene. Perhaps it can become a new model for automobile companies in digital transformation, and user operations.
