On July 12, the RADAR brand was officially released, with the Chinese name "Radar". Its first pickup truck RD6 based on SEA's vast architecture made its debut. The theme of this conference is "Opening the Radar in Everyone's Heart". At the conference, the Radar Automobile brand launched a lifestyle sub-brand that fully focuses on outdoor lifestyle - RADAR Weekend, and announced that it will cooperate with the global one-stop camping equipment The brand Naturehike jointly developed a variety of outdoor camping expansion equipment, and jointly launched the "Guarding Natural Wonders" program with the Chinese version of "National Geographic". It invited diverse friends of the brand online to jointly build a diverse outdoor lifestyle ecosystem, opening up multiple scenarios for users to travel. "radar".
Dr. Ling Shiquan, CEO of Radar Automotive
Dr. Ling Shiquan, CEO of Radar Automobile, said: "Radar takes a worry-free lifestyle, a boundless spirit of exploration, and a traceless environmental protection concept as its brand value, and the brand is positioned as a mobile multi-charged space. Radar is not only a company that focuses on A technological brand, it is also a brand that advocates nature and humanity and emphasizes diverse outdoor lifestyles. "
Mr. Yi Han, CGO (Chief Business Growth Officer) of Radar Automobile.
Mr. Yi Han, CGO (Chief Business Growth Officer) of Radar Automobile, said: " Radar will launch a lifestyle sub-brand that fully focuses on outdoor lifestyle - RADAR Weekend, carrying more explorations of outdoor lifestyle. We also hope that Radar can become a connector between the city and nature, allowing daily urban driving and weekend outdoor outings. All can inspire infinite diversity and excitement. "
Diversified exploration, Radar Automobile is based on the new track of "new energy + diversity"
Unbounded exploration, focused on the field, and extremely diverse. Radar Auto is based on the new track of "new energy + diversification", focusing on new categories of users' diversified lives, and providing users with diversified life solutions. We hope that everyone who loves freedom and enjoys diversified outdoor life can be the ruler of your own life. Explore, love, and enjoy unbounded freedom.
In order to better meet users' needs for diversified outdoor life, Radar Automotive has created the RADAR Weekend sub-brand, and will build a RADAR user co-creation platform and co-create with cross-border brands to continue to improve the infinite possibilities of diversified outdoor life. At the press conference, Radar Auto announced that it has reached an in-depth cooperation with Naturehike, a global one-stop camping equipment brand. The two parties' in-depth joint series of products will be unveiled in the second half of this year, and they will jointly develop a variety of outdoor camping expansion equipment to discuss together. The possibility of diversified outdoor lifestyles in the future will truly allow for one-stop, on-the-go travel. At the same time, Radar Auto and the Chinese version of National Geographic launched the "Guarding Natural Wonders" program. Both parties will jointly uphold the seamless environmental protection concept, have an in-depth dialogue with nature, breathe at the same frequency, and invite environmentalists to join online to protect nature together. , but also naturally pure.
Set sail in the vastness, RD6 "electricity" brings unlimited possibilities
While entering the public eye, Radar Auto also launched a new offensive in the new energy vehicle market with its first product. Radar RD6 is a pure electric pickup truck based on SEA's vast architecture. As we all know, SEA's vast architecture is currently the world's largest bandwidth intelligent pure electric architecture, and it is also the world's most efficient intelligent electric vehicle solution.
Radar RD6 has a large storage space and a super-powerful full-scenario discharge function. It has outstanding advantages in charging, comfortable driving, and ingenious design. It can be used in urban or rural areas, and can fully meet the needs of outdoor adventures and urban life. . It is known that Radar RD6 can accelerate from 0 to 100 kilometers in 6 seconds and has a pure electric cruising range of over 600 kilometers. At present, Radar Automobile has not released more information about RD6, we can look forward to it.
Mr. Peter Horbury, Brand Styling Officer of Radar Auto
There was also a little easter egg at the scene. At the press conference, Peter Horbury, Brand Styling Officer of Radar Auto, sent his sincere blessings to Radar Auto in the form of a video and explained the design concept of Radar Auto. Combining practical functionality with natural aesthetics in a softer, more natural way. This is the philosophy of design and the philosophy of the brand. I believe that in the near future we will be able to fully interpret the design language of radar cars.
In addition to the debut of RD6, Radar Auto also conveyed to the market its confidence in the new energy outdoor segment: deep insights into the market and users + outdoor full-scenario ecological layout.
Started with pure electric pickup trucks and entered the new energy vehicle market
As electric pickup trucks sell well in the European and American markets, the domestic pickup truck market is improving. It is time to look at pickup trucks with new eyes. The entire pickup truck market is undergoing changes. Since 2022, domestic favorable policies to lift the ban on pickup trucks have been continuously upgraded, and many places and cities have further relaxed restrictions on pickup trucks entering the city. Under the dual effects of policy and market, pickup trucks are gradually transitioning from tool attributes to passenger-oriented and high-end attributes, and will form a differentiated product layout in the future.
Let’s take a look at the slightly crowded new energy vehicle track. In 2021, the market penetration rate of and for new energy vehicles in my country reached 13.4%, while in 2020 this figure was only 5.4%. The new energy market has entered a new level, and major manufacturers have joined the "battle for new energy", with development potential Huge, electrification is bound to penetrate the pickup truck market.
The market is turbulent, and the concept of life is constantly changing. iiMedia Consulting data shows that from 2014 to 2021, the market size of China’s camping camps increased from 7.71 billion yuan to 29.9 billion yuan. The willingness to travel is more inclined to go to nature, and exquisite camping and outdoor recreation have become new trends in travel. Car categories such as sedans, SUVs, and MPVs are the main travel choices for users, and the market lacks a truly outdoor-focused model. The radius of life is gradually expanding, and users' lifestyles are becoming more diversified, which also releases more possibilities.
The huge market potential and vigorous user ecology have made the outdoor industry a hot spot for development. In response to market trends and user needs, Radar Automobile is the first to launch the pickup truck Radar RD6 based on SEA's vast architecture. Taking pure electric pickup trucks as the entry point, it is based on the new track of "new energy + diversification" and has entered the new energy market segment. Undoubtedly a wise move.
Brand diversification layout, playing in the outdoor market
Driven by the proposition of "diversified outdoor, boundless exploration" and new energy strategy, Radar Auto will launch a scenario-based product matrix focusing on outdoor lifestyle in the future, including medium-sized pure electric pickup trucks, medium and large-sized New energy pickup trucks, full-size pure electric pickup trucks, off-road SUVs, ATVs, etc., covering various power modes such as pure electric and super hybrid, will be accelerated in the product dimension and fully laid out to face the broader outdoor travel market. After
targets the outdoor economy, how can it continue to meet user needs and stand out in the fierce market landscape?
's creation of the first pure electric pickup truck is the first step for Radar Automobile, and subsequent actions are the capital for market competition. In the big game of new energy development, Radar Auto's ambitions do not seem to stop at pickup trucks, and the product matrix is a strong proof. In addition, the Radar Auto Ecosystem Release Officer stated at the press conference that "a series of smart outdoor experiences and product service ecology will be released that exceed expectations." This releases a signal: Radar Auto's future product form is very likely to evolve from travel tools. Extended to all scene categories. Starting from pickup trucks, not just pickup trucks, and comprehensively deploying in the outdoor market may be the answer to Radar Automobile. The vitality shown by the
market and users is the confidence and confidence that Radar Automobile has to enter the new track. But for automobile brands, in the final analysis, they cannot do without products and technology. This is the foundation of their existence. The public's eyes are sharp, and only products with excellent quality can be recognized by users and withstand the test of the market.
If a company wants to “encircle fans”, strength is indispensable. If products and technology are hard power, then cultural empowerment is the soft power for an enterprise's upward development.
Outdoor culture, represented by camping, has gradually moved from the niche to the masses. It is no longer limited to the single level of "adventure, extreme, and rough", but instead presents the diverse characteristics of "strong social interaction, emphasis on experience, and deep leisure". Radar Automotive deeply elaborates on the connotation of outdoor culture, promotes the organic unity of cultural values and outdoor business formats, makes outdoor life a culture that is close to nature and protects nature, and demonstrates the mission and responsibility of the brand in the new era.
Opportunities and challenges coexist, as well as strength and responsibility.The market penetration rate of new energy vehicles has increased, but the "shuffle" continues; diversified living is the trend, but the protection of the natural environment still needs to be strengthened. The radar car brand is backed by Geely Group, which has high-quality resources such as R&D, production, procurement, and sales systems. It will be based on Geely Group's powerful Internet of Things technology, based on the new track of "new energy + diversification", accurately layout the diversified life market, and We will continue to build a worry-free lifestyle, a boundless spirit of exploration, and a traceless environmental protection concept culture, so that users' outdoor life can show its diverse charm.
0 yuan reservation rights
benefits for prospective car owners are in progress! Radar RD6 will be launched this year, and the "0 yuan pre-order" channel is now open. The first batch of pre-order users can enjoy priority car booking rights, exclusive rights to the brand's diverse friend activities, and exclusive rights to new product launch events, etc. They can also receive the exclusive certification badge of the Radar Auto official App brand, a surprise blind box, Exclusive car pick-up gift package worth NT$5,000 including diverse outdoor camping equipment. Now, start a diverse and wonderful outdoor life.
