In the car market, there are the following cars that focus on sports style.
- MG MG6
- Golf
- Focus
- Civic
- Festa
etc.
Is there still a hot-selling car among these cars?
It seems that there is not even one. Even the Volkswagen Golf cars with strong marketing capabilities , the actual delivery volume is relatively bleak; why have these cars changed from popular cars to unpopular cars? Could it be that they are sports sedans? Not popular with young people? ! This is unreasonable. In the mid-to-high-end sedan camp, many of the best-selling sedans are sports-style, such as the BMW 3 Series , Cadillac XT4, etc. in the fuel car camp, as well as the Xpeng P7, which is at the forefront of fashion, and its first-day order breakthrough Twenty thousand seals.
This is enough to show that sports cars are still very popular among young drivers, so the unpopularity of these cars must be their own problem.
MG6 has done some unsatisfactory marketing, such as the self-directed and self-acted "13 yuan car purchase incident", where extra actors were hired to stage a battle between car owners and car owners; and then there was the "racing with the high-speed rail" "" operation, I praised myself too hard. As a result, not only did it not achieve the desired promotion effect, but it also dealt a huge blow to MG's brand image.
Golf and Focus have always advertised themselves as "small steel cannons". The 1.4T&DQ200 combination carried by the Golf is not even as good as the mortar in the "military field". The power reserve of 110kw/250N·m can drive the vehicle to achieve It can break 100km/h in 9 seconds, but the dry dual-clutch gearbox is really slow; the 2.0T humidified dual-clutch version only has front-wheel drive, and there is a big gap in power compared to domestic plug-in or electric cars with overlapping prices. .
Focus simply uses a three-cylinder 1.5T, which is the highest standard. It is ridiculous to define such a car as a "small steel cannon"; although the new model uses a four-cylinder 1.5T, the power and torque are still low standards.
Civic is known as "invincible within 10 million". The result is that after the emission standards of the 1.5T engine were upgraded, just kicking the accelerator into the fuel tank would break 100 mph in 8 seconds; the key point is that the continuously variable transmission equipped with it has low transmission efficiency and has The disadvantage of low-temperature protection is that it cannot directly and effectively accelerate when starting from a low temperature, and high-temperature protection will appear after a few rapid accelerations after a hot car. Such a car has nothing to do with "sports".
Festa's acceleration is indeed very fast, but the dry dual-clutch gearbox is also very stretched; therefore, it is better for a car with more prominent problems to be more low-key, otherwise once too much attention is paid to it, it will suddenly come to the last crash test, and the character will be ruined. It completely collapsed.
Looking at the Trumpchi Shadow Leopard again, this car has been praised by many rivals. Of course, this is also related to its "not low-key enough" in its early days; the Shadow Leopard claims that it can accelerate to 100 kilometers in 6.95 seconds, but the actual test failed to achieve it. , by adjusting the tire pressure and starting mode, the fastest measured acceleration time is about 7.5 seconds.
This result is considered very good, after all, the starting price of Shadow Leopard is less than 100,000.
However, due to the strong competitiveness of Shadow Leopard, its 1.5T humidified dual-clutch gearbox combination is equivalent to the new model of MG MG6, surpassing the above four joint venture cars; then it will inevitably "draw a lot of hatred", As a result, this slight difference in acceleration performance was used as an entry point to attack Shadow Leopard. In the early stage, Shadow Leopard was raised to an outrageous height, such as "young people's first sports car ". After the character design was formed, the acceleration was taken. The difference in performance is huge, and the impact will definitely be huge.
"Objectivity" is very important
Moderate marketing packaging is understandable, but excessive marketing packaging is bad. It can be said that MG6, Golf, Focus, Civic and Festa all lost due to excessive packaging; regardless of the deliberate actions of the car companies themselves, Like the Shadow Leopard, once drivers feel that these brands or vehicles are not objective, or seriously inconsistent with the facts, these cars will inevitably be marginalized.
Why are we talking about these cars?
Because Geely Automobile has launched a so-called "Super Geely League" and established a racing club, and now the main focus is the "Binrui COOL" car.
The overall positioning of this car is similar to that of the Shadow Leopard, but the price is lower, with a guide price of only 94,800-109,800. Obviously, vehicles in this price range will not be very powerful, and the control limits will not be very high. High, because it will inevitably use a front-wheel-drive platform. The front-wheel-drive platform has shortcomings such as a large difference in front and rear axle loads and reduced front wheel grip when driving. This is just the structure of an ordinary scooter.
Therefore, Binrui COOL only has good straight-line acceleration capabilities. The 133kw/290N·m 1.5T engine is stronger than the Shadow Leopard, and the matching seven-speed wet dual-clutch gearbox is also quite good; the published acceleration time from 100 kilometers to 100 kilometers is 7.1 seconds. The actual acceleration performance has not been tested. Referring to its thrust-to-weight ratio data of 136Hp/T, it is expected to be able to achieve it, but it is not surprising that it can only achieve 7.5 seconds, especially if it is tested in the hands of ordinary users, the road surface and Many factors such as tire wear, tire pressure and starting style can affect acceleration performance.
Binrui COOL's creation of "Racing Club" and "Super Gee League" seems a bit exaggerated. Binrui COOL may be able to boost sales in a short period of time, but if it is used to make a fuss , there may not be problems in the future; Shadow Leopard is already a lesson learned; this compact family car can talk about performance, but its core advantage is "performance-price ratio". It is easy to make mistakes simply discussing performance.
Editor: Tianhe Auto-Automotive Science Island
Published by Tianhe MCN, copyright protection rights reserved
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