There is probably no other book that has the same grand worldview and vast imagination as "The Classic of Mountains and Seas". From the mythical stories of Kuafu chasing the sun and Jingwei reclaiming the sea in textbooks, to the sharks and gluttons appearing in movies and TV ser

There is probably no other book that has the same grand worldview and vast imagination as " Classic of Mountains and Seas ".

From the mythical stories of Kuafu chasing the sun and Jingwei reclaiming the sea in textbooks, to the sharks and Taotie that appear in film and television dramas, and even the Eight Wastelands of Kyushu that appear in mobile games, they all come from this unique book.

As a classic of Chinese traditional culture, "The Classic of Mountains and Seas" not only supports the imagination of all fantasy and fairy tales, but can even open up new doors for today's companies in their aesthetic and operational thinking.

"Following the national trend" has now become a popular trend. From the appearance of the new lion logo to the assembly of the national IP car team, SAIC Roewe has always been the forerunner of the "national trend" in the automobile industry.

Even in the car styling design of its blockbuster model, the new Roewe RX5 MAX, Roewe also got inspiration from the Kirin , the mythical beast that symbolizes auspiciousness in the "Book of Mountains and Seas".

The giant dragon scale pattern grille on the front face is cleverly combined with the split headlights. The visual contrast shows the exaggeration of the grille. Compared with before the facelift, it is highly recognizable. Coupled with the powerful line design of the body, the new Roewe RX5 MAX drives like a giant unicorn swooping in, which is very cool.

uses bionics in appearance design. Roewe is not the first brand to try it, but its approach of integrating "national trend" into brand innovation as a way of thinking is indeed unique.

In Roewe’s understanding, in the concept of “national trend”, “national” refers to cultural confidence, and “tide” refers to a cool way of expression.

In the new Roewe RX5 MAX, it can be clearly seen that Roewe is grasping the roots of culture by replacing it with the latest family-style design. At the same time, in interpreting the current popular technology and youthful expression, this car We are also trying our best to resonate with young consumers.

In order to understand them, the new Roewe RX5 MAX uses products as the link, uses intelligent communication methods, and shows the sincerity of "equal dialogue" to resonate with young users.

Judging from the background of the rise of domestic products, young consumer groups are smarter and more rational, and will focus more on products.

It is not difficult to see that in today's Internet information age, young users' understanding of the automobile category goes beyond basic cognitions such as practicality and economy. They also look forward to the experience of "black technology" in the aspect of technological intelligence.

fatigue monitoring, panoramic AR mode virtual instruments, steering wheel knob control and other personalized configurations all inject freshness into the new Roewe RX5.

In addition to the lowest configuration, the entire series comes standard with 360-degree panoramic images, electric tailgate , Bluetooth key, seat heating, 256-color ambient lighting and other configurations. Active safety configurations such as adaptive cruise, automatic braking, anti-collision warning, lane departure, and panoramic reversing imaging are all available.

From the excellent configuration of smart driving to the core of power, the new Roewe RX5 MAX provides two power options: 1.5T+6AT and 2.0T+8AT.

surging momentum is the core concern of young consumers, and "growth" is also a label they care about. Growth is not self-denial, but self-innovation. Just like the new Roewe RX5 MAX's continuous breakthroughs in power.

Thanks to the excellent genes of Blue Core Power, the 1.5T engine has a maximum power of 133 kilowatts (181 horsepower) and a peak torque of 285 N·m. Compared with the old model, the power parameters have been improved. The official fuel consumption is 7.5 liters per 100 kilometers. The maximum power of the

2.0T engine is 170 kilowatts (231 horsepower); the peak torque is 370 N·m, which is consistent with the old model. The transmission has been improved from the old 6-speed dual-clutch to the Aisin 8AT. It is smooth and easy to drive, and the fuel consumption per 100 kilometers is also good. Only about 8 liters.

In the fiercely competitive compact SUV market, it faces strong competitors such as Haval H6, Changan CS75 PLUS, and Geely Xingyue L. Roewe RX5 MAX's strategy of seeking advantages and minimizing shortcomings lies in the user thinking that dates back to the era of Internet cars and the marketing methods that follow the trend of Generation Z.

In recent years, relevant data shows that the number of active users of Generation Z born in 1995 and 2000 has exceeded 220 million. Young people follow the "consumption that pleases themselves", and the potential of subcultures such as two-dimensional, fantasy, and mobile games is gradually released."National trend" and animation have become cultural elements that young people of Generation Z are following.

As the next consumption trend of Generation Z users gradually becomes clear, a phenomenon hidden behind the products has surfaced, that is, to "understand as much as possible" Those difficult young people.”

Since 2016, Roewe has pioneered the category of Internet cars through the RX5, taking the lead in launching the Zebra Smart Mobility system, and soon equipped the RX5 with a vertically large-sized central control screen that was rare at the time. Combined with intelligent voice system, large-screen touch and other blessings, it provided an advanced in-vehicle interconnection experience at the time.

Since then, the Zebra Smart Travel 2.0 system, MARS V3.0, and VENUS systems have been continuously iterated until they are now integrated into the Luoshen Smart Cockpit System on the new Roewe RX5 MAX.

Smart Cockpit extends from the richness of online content to the comprehensive voice functions. Combining the multi-screen form of the central control screen, LCD instrument and HUD, the smart experience is upgraded from single-point control to a full-sensory experience.

is powered by Qualcomm Snapdragon 8155 car-grade chip, with the new car’s maximum chip computing power of 3.6 million operations per second. The advantages of faster computing speed, faster processing power and faster learning make it easier for the new Roewe RX5 MAX to enter the hearts of young people.

In addition, the "nurturing AI semantics" equipped in the new Roewe RX5 MAX allows us to see the future development direction of " artificial intelligence ". Accepting fixed voice commands and responding is just interaction, but having built-in learning capabilities and optimizing for language habits, dialects, driving habits, etc. is true intelligence.

Due to curiosity about the outside world, we need a more versatile car. The new Roewe RX5 max can be explored and enjoyed, and is comfortable, which meets the needs of many people. But I focus on the innovation of power and intelligence because the perfect combination of them not only covers a more comprehensive car use scene, but also can achieve the effect of "spiritual integration" with young people who are "following the trend of the country".

Whether it is exploring the future automotive territory or deeply exploring the current travel scene, SAIC Roewe has always stood at the forefront of the trend as a pioneer and leader. Continuously improve and enrich its product series.

covers everything from Class A to Class B+, from cars to SUVs, from traditional energy vehicles to new energy vehicles, and from Internet cars to smart cars. SAIC Roewe's structure and vision must also be more comprehensive and precise.

Looking at the Chinese automobile market, the Roewe RX5 series has become the label of an era and a well-deserved national car. As the flagship model of the RX5 series, the new Roewe RX5 MAX carries the genes of the first-generation Internet car RX5 and has evolved into the current Luoshen smart cockpit system, aiming to bring groundbreaking emotional intelligence experience to users.

Such bold intelligence in a fuel vehicle This breakthrough also allows the new Roewe RX5 MAX to find a new direction to drive the brand through intelligent and electrified technologies. In the future, Roewe will continue to delve into the SUV market, and each high-quality "smart fuel" national car will also be continuously updated.

With the trend of intelligence, the update speed of information and technology is accelerating. Roewe RX5 needs to constantly make new choices.

Especially traditional Chinese car companies, represented by SAIC Passenger Cars, face opportunities and challenges and need to leave their comfort zone as soon as possible. Targeting more savvy consumers, they must seek breakthroughs through products, technology and withstand pressure.

The new third-generation Roewe RX5 is a new starting point for the Roewe brand. Different from the previous two generations, the exploration of the new third-generation Roewe RX5 is very thorough and bold.

After creating a new starting point, creating differentiated brand positioning through marketing and other means and enhancing brand loyalty are the keys to winning in the existing market. We should not only think about a stable foothold, but also think about changes and constantly stimulate the vitality of our products.

We are willing to believe that an old domestic brand that has the world in its eyes and the world in its heart will definitely open up a new situation and write new exciting stories after a new start.