has such a type of car, which has never won the competition online and never lost in offline sales. The most typical example is the Sylphy of Nissan . There is also a type of car that has never been defeated in online recommendations and the number of car owners who have paid to buy the car has never been beaten. French cars, Mazda , and even domestic Chery say so. There is also a type of car model that is criticized by professional practitioners as becoming more and more impure. Its prospects have not been optimistic, and its sales volume has never been lost. The " Tossen " has been cancelled, and it is no longer pure Audi " "Cross Stamp" model, the latest three series with no anti-roll bar, all 1.5T Mercedes-Benz C-class .
In 2022, it can almost be said responsibly that the influence of the so-called "car-savvy people" on the actual sales of models is becoming increasingly minimal. The self-media and even the big Vs are cheering and shouting or just trying to wash their hands of the situation. The final actual market performance of a model does not match the red tickets thrown out by the OEMs.
Consumers are becoming more and more rude and independent. The "driving pleasure", "technical accumulation", "tuning level" and other product factors that only exist in cars are being touted by people who know cars. Most people who buy a car abandon it. When most people buy a car, consulting the "car-savvy people" around them becomes just a formality. In the end, they spent generous money to buy a car for their very simple and lovely needs.
Under such a market trend, if we look at the positioning terms and marketing concepts that some OEMs are hyping up, and the indignant comments and messages made by some keyboard warriors, it feels so perverse and unrealistic.
For entry-level luxury models, you can refer to those entry-level luxury bags. Those bags are not real leather (animal leather), or even leather that is less durable than ordinary brands, but does that matter? unimportant. People who choose entry-level luxury brands only want the products they choose to match their identity and temperament in various occasions. Many people who buy the Mercedes-Benz 1.5TC class don't even understand what engine displacement is. They mistakenly believe that their Mercedes-Benz is the same as the Mercedes-Benz driven by others.
High-volume models often have only a few simple factors. The product price is in line with the customer's budget for the expected model. Most of the time, intense driving is not required, and it is less likely to be troubled. Models of the same brand and series It is widely owned, and people around you can tell at a glance what kind of car you are using, which is consistent with your identity, and will not be too out-of-class or confusing. Each of these items is not a product feature that requires "special knowledge of cars" to understand in detail.
Cars that sell well also have some relatively similar features. For example, in order to fulfill the essence of a transportation vehicle and be able to meet the needs of most people, the space must be large enough. SUVs and MPVs that can meet the requirements of shipping work and whose rear seats can be folded down are very suitable. Being able to pick up relatively important people in a decent manner, such as clients, colleagues going out for meetings, and leaders socializing and drinking. These characteristics have little to do with whether you understand the engine, transmission, or chassis tuning.
The high-frequency automotive demand functions mentioned above have already covered the core needs of most drivers. There are really only a very few people who show off their driving skills. What's more, in this era when young ladies are becoming more and more practical, a luxury brand's logo is better than your driving skills. Ten thousand times.
It is foreseeable that most models on the market will eventually become mediocre, and the pleasure that needs to be obtained through driving will become increasingly difficult to obtain from ordinary models. In the future, after driverless driving begins to penetrate more and more practical scenarios, the pursuit of driving control in ordinary cars will even disappear.
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